Laundry Detergent Market Size

Global Laundry Detergent Market size was valued at USD 171.4 billion in 2023 and is poised to grow from USD 181.0 billion in 2024 to USD 279.89 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032). 

Rising scarcity of time for completing household chores is fueling the demand for fully automatic washing machines. The transition from semi-automatic to fully automated washing machines in the household sector is projected to drive the fully automated washing machine. Increasing demand for a fully automated washing machine and smartly wired washer in emerging economies such as India, China, and Vietnam are fueling the industry. The major factors that drive the global laundry detergent market are the growing trends and hype among people to live a better and healthier life. As disposable income is increasing, people opt for a lifestyle that has concerns related to hygienic living. Hygiene has led to a sudden urge to buy laundry care products that can clean and fragment clothes as well as carpets, bedsheets, etc. In addition to this more and more population has shifted their preference into green and centered laundry care products. This indicates the awareness among the population which has switched them to use organic and eco-friendly laundry care products. This is Majorly contributing to the potential growth.

Few opportunities that have led to a shift in growth are due to the technical advancements which have forced people to buy washing machines. As more people buy automatic washing machines it becomes important to find the best laundry products. Also due to the situation of coronavirus laundry care products were mostly promoted online, which managed to reach a different and wide range of people. And this is how new opportunities created a way for innovative products to be discovered. Hence all these factors of market players came up with creating lucrative opportunities.A few restaurants involve rising per capita income of households on cleaning coupled with the marketing campaigns that are worked by market participants for promotion. All this takes a lot of money and hence usually involves loss. In addition to this, not everyone is capable of buying a washing machine as well as not everyone can buy organic and eco-friendly costly laundry care products. All these factors hampered the growth of the laundry detergent market.

Market Key Attributes

In March 2024, Tide announced the launch of a laundry in the form of its latest innovation, Tide Evo, Tile. The purpose of this product is to simplify the laundry by offering mild, efficient and environmentally friendly alternatives. The design of Tide Evo has six layers of cleaning material centered, which are immediately active in water. This recycling replaces plastic packaging with cardboard and is produced using renewable energy.

In March 2023, Persil announced that it has added available QR code (AQR) to its packing solutions and improved access to customers. Adding the AQR code offers an inclusive in the store and the home experience for two million visually visible and partly seen in the UK.

In July 2022, Unilever launched its most advanced and durable laundry capsules. These new capsules are designed to be more effective in cleaning and environmental impact. The purpose of innovation is to cover the increasing consumer demand for permanent products. The capsule has a unique formula that works well in cold sinks, saves energy and fully recycled packaging.