Household Cleaning Tools and Supplies Market Size

Q: What is the key market trend for Household Cleaning Tools and Supplies Market?

Increase in Subscription Services: The use of subscription-based services for cleaning products is gaining popularity and becoming more prevalent. The customers such as the convenience of having cleaning supplies and consumables such as mops, wipes, and detergents delivered on a regular basis. This trend is spurred by the demand for contactless shopping and the quest for save time options that enable homes to have a consistent supply of necessary cleaning supplies that do not need to visit the market frequently.

Household Cleaning Tools and Supplies Market Insights

Global Household Cleaning Tools and Supplies Market size was valued at USD 210 billion in 2023 and is poised to grow from USD 220.92 billion in 2024 to USD 331.41 billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).

This growth is on the rise because of increased focus on offering eco-friendly and chemical-free household cleaning products.

Major factors boosting the growth of the global household cleaning tools and supplies market rate are increasing demand for high-end automated home cleaning equipment. Apart from that, the rising increase in living standards is also highly increasing which in turn further propels the market growth in the forecast period of 2025 to 2032.

Moreover, the market is highly driven by the succeeding necessity for suitable and well-organized products. While the rapid increase in the demand for household cleaning tools and technological advancements is one of the major factors driving the global household cleaning tools and supplies market growth. Increasing disposable incomes, availability of smart cleaning tools and rising focus on introducing smart features owing to the increasing popularity of smart homes are highly impacting the growth of the household cleaning tools and supplies market. Furthermore, the various consumers are embracing latest technologies due to their hectic lifestyles, and due to the growing demand for suitable and efficient products and the growing consumer confidence globally, the thrifty and flourishing housing industry and the increasing demand for luxury household cleaning tools and supplies are also increasing the growth of the target market. The growing demand for domestic cleaning products which are modern and mechanized also contributes to this market's growth in the forecast period from 2025 to 2032. Moreover, the rapid surge in popularity of online shopping along with easy availability of such cleaning agents in various scents and amount will further present many opportunities which would contribute towards growth of the market.

Key Market Attributes

Procter & Gamble (P&G) recently announced in 2023 that it would put in great effort to ensure sustainable packaging for its household cleaning products, including well-known brands like Swiffer and Mr. Clean. The company promised to make all its packaging recyclable or reusable by 2025 to reduce its environmental footprint. This move is part of P&G's broader environmental initiatives in support of a circular economy and responds to the growing customer demand for more environmentally friendly products.

A whole new line of automated cleaning products for homes and businesses was added by SC Johnson Professional in 2023 to its product mix. The system consumes less water and detergent as well as performs cleaning operations effectively due to highly advanced sensors as well as superior technology. On the increasing trend in the house cleaning market toward more effective cleaning products that reduce environmental impacts, the launch reaffirms the commitment of the firm toward innovation as well as protection of the environment.

Reckitt Benckiser rolled out a series of eco-friendly products called Seventh Generation in 2023 to expand its offering of environmentally friendly cleaning solutions. Plant-based components and packaging friendly to the environment characterize the new products. The company continues the track it had adopted across the world by making provision for cleaners that are less hazardous to the environment because consumers increasingly require nontoxic, safe products. The expansion of its green product range is improving its competitive position in the expanding market for environmentally friendly household cleaning products.

FAQs

Global Household Cleaning Tools and Supplies market size was valued at USD 11.41 Billion in 2023 and is poised to grow from USD 11.93 Billion in 2024 to USD 16.96 Billion by 2032, growing at a CAGR of 4.5% in the forecast period (2025-2032).

The major companies that have a stronghold in the intensely competitive household cleaning tools and supplies market are Procter & Gamble, SC Johnson, Reckitt Benckiser, and Unilever, chiefly based on their wide product portfolio, innovation, and strong distribution networks. Companies are differentiating themselves through sustainability, new technology, smart cleaning solutions. With strategic alliances, mergers and acquisitions, and increased attention on green products, international and regional markets are becoming more competitive. 'Procter & Gamble (P&G)', 'SC Johnson Professional', 'Reckitt Benckiser Group', 'Unilever', 'Johnson Diversey, Inc.', 'The Clorox Company', 'Colgate-Palmolive Company', 'Newell Brands (Rubbermaid)', 'S. C. Johnson & Son, Inc.', 'Henkel AG & Co. KGaA', 'Kärcher', 'Bissell Homecare, Inc.', 'Swiffer (Procter & Gamble)', 'Ecolab', 'Vileda (Freudenberg Group)'

Increased demand is derived from consumers' growing preference for environmentally friendly cleaning goods and equipment. Environmental awareness has made businesses and homes opt for non-toxic, biodegradable, and reusable cleaning equipment, and customers are opting for sustainable products in the industry. Such a trend is prevalent in industrialized economies, specifically those whose robust lawmaking systems enforce environmental-friendly goods.

Increase in Subscription Services: The use of subscription-based services for cleaning products is gaining popularity and becoming more prevalent. The customers such as the convenience of having cleaning supplies and consumables such as mops, wipes, and detergents delivered on a regular basis. This trend is spurred by the demand for contactless shopping and the quest for save time options that enable homes to have a consistent supply of necessary cleaning supplies that do not need to visit the market frequently.

The household cleaning tools and supplies market was led by North America due to the region's quality of living being higher and people becoming more hygienically conscious, which in turn increased the demand for cleaning products. Besides, the presence of major home cleaning supplies manufacturers and the introduction of new products by them are expected to enhance the growth of the market over the forecast period. In addition, the North America household cleaning tools and supplies market is driven due to the rapid growth of healthcare industries and rapid growth in Internet shopping, that has increased a variety of clean products such as mops, wipes, gloves, etc.