Green Tea Market Updates

Skyquest Technology's expert advisors continuously track and analyze the latest developments and updates related to green tea market. Our team of analysts stay abreast of all the recent news stories shaping the industry including new product launches by major companies, strategic partnerships, M&As, Patent filings and industry and regulatory developments.

Green Tea Market News

in Green Tea Market
  • In March 2025, Pansari Group, a leading FMCG brand based in India announced the launch of TVOY GREEN TEA at the AAHAR 2024 event. The brand is using green tea sourced from prestigious Nilgiris in Tamil Nadu, South India. Classic green tea, chamomile, and Kahwa green tea were the flavors expected to be launched.
  • In February 2025, Teaflex, a functional tea bran from Japan announced the launch of two new products in its dissolvable powder format. Sleep Night Peach Rooibos Tea and Slim Cleanse Green Tea were launched and targeted for improvement of sleep quality and weight reduction respectively.
  • In August 2024, Lipton Hard Iced Tea announced the expansion of its product portfolio with the launch of Citrus Green Tea flavor. With a malt base that is triple-filtered and made with brewed green tea, this new offering contains 5% ABV to offer a smooth and refreshing experience for consumers.
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Global Green Tea Market size was valued at USD 16.01 Billion in 2023 and is poised to grow from USD 17.33 Billion in 2024 to USD 32.55 Billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

Green tea providers should focus on using creative marketing strategies to raise awareness regarding the benefits of their products. Selling premium-grade green tea in high income regions can also help companies boost revenue generation in the long run. 'Pansari Group', 'Teaflex', 'Lipton', 'Associated British Foods plc (London, U.K.)', 'Unilever plc (London, U.K.)', 'Tata Consumer Products Limited (Mumbai, India)', 'The Bigelow Tea Company (Connecticut, U.S.)', 'East West Tea Company, LLC (Oregon, U.S.)', 'Numi, Inc. (California, U.S.)', 'Tazo Tea Company (Washington, U.S.)', 'Shangri La Tea Company (Nevada, U.S.)', 'The Republic of Tea, Inc. (California, U.S.)', 'Keurig Dr. Pepper, Inc. (Texas, U.S.)'

Innovations in green tea product offerings are driving the market. Manufacturers are introducing a wide range of green tea options, including flavored varieties, blends with other superfoods like turmeric or matcha, and ready-to-drink beverages. These innovations cater to a variety of consumer preferences, enhancing the appeal of green tea. The development of green tea-based products, such as snacks, energy bars, and skin care items are expected to bolster the global green tea market outlook.

Growth in Consumption of Ready-to-Drink (RTD) Green Tea Beverages: The demand for convenient, on-the-go beverages has led to the growth of ready-to-drink (RTD) green tea. Consumers are increasingly seeking beverages that are healthy, easy to consume, and fit into their busy lifestyles. RTD green tea comes in various flavors, often with added ingredients like honey, lemon, or matcha, making it an appealing option for health-conscious individuals. This green tea market trend is particularly prevalent in developed regions such as Europe and North America.

What Brings Green Tea Companies to Asia Pacific?

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Global Green Tea Market
Green Tea Market

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