Fresh Herbs Market Updates

Global Fresh Herbs Market size was valued at USD 5.24 Billion in 2023 and is poised to grow from USD 5.61 Billion in 2024 to USD 9.71 Billion by 2032, growing at a CAGR of 7.1% during the forecast period (2025-2032).

Fresh herb providers should focus on increasing awareness regarding health benefits of their offerings. Use of sustainable farming and reduction in use of pesticides are also key areas of interest for companies as per this global fresh herb market analysis. 'HerbThyme Farms', 'Organic Herb Trading Company', 'Kerry Group PLC', 'Enza Zaden', 'Wing Seed Company', 'Oliver Kay Produce', 'GrowUp Farms Group', 'Pacific Botanicals', 'Superior Fresh', 'Langmead Herbs', 'Shenandoah Growers Inc.', 'Döhler', 'Nomad Foods', 'Rocket Farms', 'Vitacress', 'Meridian Farm Market', 'McCormick & Company, Inc.', 'Spisa Group', 'Fresh Leaf Ltd.', 'Coolibah Herbs'

Restaurants, hotels, and cafes increasingly use fresh herbs to enhance the flavor, aroma, and presentation of dishes. The growing popularity of gourmet dining, fusion cuisine, and farm-to-table concepts are bolstering the adoption of fresh herbs as essentials in the foodservice space. Chefs demand high-quality, seasonal herbs to meet evolving consumer palates. Institutional buyers often require large volumes and consistent quality, driving partnerships with herb growers and suppliers. This stable, high-volume demand significantly influences the global fresh herbs market outlook going forward.

Rise of Packaged and Ready-to-Use Herbs: Consumers are increasingly preferring convenience and ready-to-use food products owing to adoption of hectic and busy lifestyles. Packaged, pre-washed, and ready-to-use fresh herbs are gaining traction due to the rise in preference for convenience. These products offer consumers the benefits of freshness without the hassle of preparation. Innovations in modified atmosphere packaging (MAP) and biodegradable materials enhance shelf life and sustainability. These factors make this indispensable fresh herbs market trend for the future.

How Will the Demand for Fresh Herbs Fare in the Asia Pacific?