Fortified Bakery Market Size

Global Fortified Bakery Market size was valued at USD 53.52 Billion in 2023 poised to grow from USD 55.14 Billion in 2024 to USD 70.01 Billion by 2032, growing at a CAGR of 3.03% in the forecast period (2025-2032).

Health awareness has emerged as a key catalyst for the global fortified bakery market. With increased awareness of the connection between diet and overall health, there is strong demand for healthier foods. This transformation can be seen most clearly in increasing demand for fortified bakery items, which provide key nutrients such as vitamins, minerals, and fiber that may be missing in conventional bakery items. With health concerns over increasing health problems like obesity, heart disease, and vitamin deficiencies, consumers are increasingly turning to fortified bakery products to satisfy their nutritional needs, thereby driving market growth.

The fast-paced lifestyle of modern consumers is driving the demand for convenient, ready-to-eat food options, which has been a key trends driving the global fortified bakery sector. As individuals manage work, home, and other responsibilities, increasingly they are drawn to products with little preparation involved but still that provide nutritional values. Fortified bakery foods like breads, muffins, and cookies are answering this demand by offering the convenience of having added nutrients incorporated into them. This increasing market demand for easy and healthy options is contributing significantly to the industry's growth.

How is AI-Driven Automation Enhancing Productivity in the Global Fortified Bakery Market?

Artificial Intelligence (AI) is making a strong contribution to the Global Fortified Bakery Market by making production more efficient and innovative products. AI-based automation enables bakeries to automate routine tasks like mixing, shaping, and baking, thus increasing productivity and saving labor costs. For example, AI machines can bake as many as 235 pieces of bread per hour, maximizing production schedules and minimizing wastage. Furthermore, AI programs review customer preference and diet trends to create fortified bakery products specifically suited for certain nutritional requirements, leading to innovation and fulfilling the increasing demand for healthier foods. Such inclusion of AI not only enhances the efficiency of operations but also enables the creation of fortified products based on health-conscious consumer choices.

In 2024, Finnish bakery company Vaasan joined forces with IBM to embed AI in its operations, boosting planning and forecasting functionality. This joint effort will look to optimize production processes, streamline inventory management, and harmonize product offerings to match consumer behavior, ultimately driving efficiency and responsiveness in the fortified bakery industry.