Food Sweetener Market Size

Global Food Sweetener Market size was valued at USD 25.5 billion in 2023 and is poised to grow from USD 26.98 billion in 2024 to USD 42.36 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

Increasing health consciousness among consumers is driving demand for healthier food products, especially low-calorie and natural sweeteners. Growing concerns about obesity, diabetes, and other lifestyle diseases linked to excessive sugar consumption encourage people to reduce intake of traditional sugar. This consumer shift causes food and beverage manufacturers to innovate by incorporating alternative sweeteners like stevia, erythritol, and monk fruit in their products. Consequently, the food sweetener market grows at an incredible pace, driven by consumers' preference for products providing the sweetness without the negative health impacts of sugar.

National governments across the globe are putting in place stringent regulations to curb sugar consumption to address public health challenges like obesity and diabetes. These regulations involve sugar taxes, labelling policies, and restrictions on sugar content in processed foods and beverages. As a result, companies are forced to reformulate products with alternative sweeteners to meet these policies. This regulatory pressure hastens natural and artificial sweetener uptake, triggering innovation and investment in the global food sweetener market share. Growth is directly influenced by the effect of such laws by increasing the demand for sugar substitutes in food.

How is Consumer Demand Influencing AI-Driven Sweetener Development?

AI is directly impacting the global food sweetener market by accelerating the discovery and development of new sweetening agents. Machine learning techniques sort through big data to better predict sweetness, safety, and stability of new potential sweeteners than conventional means. This saves R&D time and money, facilitating quicker innovation. For instance, AI platforms such as ChemSweet have discovered several hundred sweetener candidates with potential. By doing so, manufacturers are able to introduce healthier, natural, and low-calorie sweeteners more rapidly to the market, satisfying consumers' demand for clean-label products. Such AI-driven innovation is revolutionizing product development and increasing market growth.

In August 2024, Shiru, a protein discovery startup, partnered with Ajinomoto to identify, develop, and commercialize naturally sweet proteins using Shiru's AI platform, Flourish. The partnership will see the company develop sugar substitutes that are natural and low-calorie, responding to the increasing customer trend towards healthier sweetener products.