Fitness App Market Size, Share, Growth Analysis, By Type(Workout and Exercise Apps and Diet, and Nutrition Apps), By Device(Smartphones, Wearable Devices and Tablets), By Platform(IOS and Android), By Gender(Male and Female), By Region - Industry Forecast 2024-2031

According to the market size analysis, North America dominated in terms of revenue share in 2023. Several factors like expansion of coverage networks, high immediacy of smartphone usage, increase in incidence of chronic diseases, and growing population of geriatrics are promoting the uptake of fitness apps in North America. Currently, the United States has the highest usage of fitness applications in the world. Another factor attributed to market growth is high adoption of mHealth in North America. On this, fitness app usage has been overemphasized during the COVID-19 pandemic as during COVID-19 related lock-down, 74%. As a survey revealed by Freeletics, not even 0% of Americans have been caught using at least one fitness app. Moreover, 60. None of these consumers had a plan to cancel their gym membership.  

The APAC region is expected to witness the fastest growth rate in the market. The increasing smartphone penetration rate, rising health awareness, and growing disposable income in countries such as China, Japan, India, and Australia are the major factors driving the growth of the fitness app market in this region. China is the largest market in this region due to the increasing adoption of fitness apps, a large population base, and rising health consciousness. India is also expected to witness significant growth due to the increasing adoption of smartphones and the trend of fitness and wellness.