Facial Serum Market Updates

Skyquest Technology's expert advisors continuously track and analyze the latest developments and updates related to facial serum market. Our team of analysts stay abreast of all the recent news stories shaping the industry including new product launches by major companies, strategic partnerships, M&As, Patent filings and industry and regulatory developments.

Facial Serum Market News

in Facial Serum Market
  • In February 2025, Alkem Laboratories, one of the pharmaceutical companies, announced the launch of Kojiglo Serum with Duo-Lip technology. The Kojiglo serum, is an advanced liposomal formulation which is designed to manage facial hyperpigmentation. This technology helps to enhance the penetration of serum into the skin, which ensure better absorption of active ingredient, by reducing the risk of allergic reaction.
  • In September 2024, Kao Corporation, a chemical and cosmetic company announced the launch of KANEBO FUSION-ING SOLUTION. It is a facial serum which helps to lock the moisture and delivers functional ingredients which leave the supple, skin plump, and radiating with a healthy glow.
  • In July 2024, Galderma, a pharmaceutical company, announced the launch of two new dermatologist tested serum Ceramide Serums and Cetaphil’s Vitamin C in U.S… It helps to provide multipurpose benefit while being gentle enough to sensitive skin.
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Global Facial Serum Market size was valued at USD 5.6 Billion in 2023 and is poised to grow from USD 6.1 Billion in 2024 to USD 10.2 Billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

The facial serum market is witnessing intense competition, due to increasing consumer demand for targeted skincare products. The key players are expanding their products in order to address diverse skin concerns such as anti- aging, hydration, and other skin related concern. Innovation act as a key differentiator with both startups and established brands investing in research & development to launch clean-label, high-efficacy and ingredient focus serum. 'L'Oréal Group (France)', 'Estée Lauder Companies Inc. (USA)', 'Procter & Gamble Co. (USA)', 'Galderma S.A. (Switzerland)', 'Amorepacific Group Inc. (South Korea)', 'KOSÉ Corporation (Japan)', 'Clarins Group (Clarins S.A.) (France)', 'Unilever plc (United Kingdom)', 'Shiseido Company, Limited (Japan)', 'Revlon, Inc. (USA)', 'Philosophy, Inc. (USA)', 'ELEMIS Ltd. (United Kingdom)', 'Shani Darden Skin Care, Inc. (USA)', 'Kate Somerville Skincare, LLC (USA)', 'Orveda (France)', 'Drunk Elephant, LLC (USA)', 'Caudalie S.A.S. (France)', 'Trinny London (United Kingdom)', 'Byoma (Future Beauty Labs Ltd.) (United Kingdom)', ''

The increasing popularity of social media influencers is playing a significant role in the growth of facial serum market. Platform such as YouTube, and Instagram allowed the beauty influencers and skincare experts to shape the behavior of consumer. These influencers often share product reviews, personal experience and skincare routines with their audience. This influences the purchasing decision mostly among the younger consumers. As influencers recommended the special facial serum, which create ripple effect and makes the product highly desirable. This surge the demand for facial serum and drive the growth of the market.

Maelove, a skincare brand, gained immense popularity for delivering science-backed serums with transparent ingredients list and affordable pricing.

What Makes North America a Leader in Facial?

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Global Facial Serum Market
Facial Serum Market

Report ID: SQMIG35G2318

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