Exhibition Organizing Market Size

Q: What is the key market trend for Exhibition Organizing Market ?

Expansion of Virtual and Hybrid Events: One of the key global exhibitions organizing industry trends is the expansion of virtual and hybrid events. The new standard is hybrid models incorporating virtual and on-site elements. They allow for off-site participation and access to a wider worldwide audience. This industry is expanding due to improved platforms and technology. The model is being adopted by organizers to increase capacity and attendance, particularly in North America and Japan with established internet infrastructure.

Q: Which region accounted for the largest share in Exhibition Organizing Market ?

How is North America Leading the Global Exhibition Organizing Market?

Exhibition Organizing Market Insights

Global Exhibition Organizing Market size was valued at USD 33.6 billion in 2023 and is poised to grow from USD 35.21 billion in 2024 to USD 51.24 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).

The increasing demand for diverse events, the initiatives taken by the government to host exhibitions on behalf of craftspeople, and the increased usage of social media for promotional purposes, are a few of the key global exhibition organizing market growth drivers.

Increasing events and exhibitions in the entertainment sector are providing access for live performances, films, sports, gaming, and interactive experiences to be promoted.

For instance, South by Southwest (SXSW) in October of 2024 was able to hold its second annual edition in Sydney, Australia, expanding its global reach from Austin, Texas. Live music performances, movies, gaming exhibits, interactive media displays, and sports-tech showcases were featured in the event matching directly with growing exhibition trends of the entertainment industry.

Apart from that, movies or film festivals are also becoming a popular option because they present a whole entertainment package with dance and music performed by their favorite actors and singers. For instance, India has large film festivals all year round, like the Delhi International Film Festival, Jio MAMI Mumbai Film Festival, Global Indian Film Festival, International Film Festival of India GOA, Jagran Film Festival, Jaipur International Film Festival, etc. Also, over 12,000 film festivals are held around the globe annually, ranging from large industry festivals like Cannes or Sundance to medium, small, and even very small local ones.

How Are Technological Integrations Driving Market Demand for Exhibitions?

Technology is also playing its significant share in making exhibitions effective and engaging. Progress in digital technology, virtual reality (VR), augmented reality (AR), and interactive display offers a novel and interactive experience for visitors and participants, inviting more interest and investment into exhibitions. Various market leaders of larger markets are committing more investment towards integrating emerging technologies to facilitate immersive customer experience, which is benefiting exhibition organizing market demand.

For instance, in March 2024, Ankorstore, Europe's direct sales platform for brands and independent retailers, and Comexposium and WSN, the world's professional meeting providers, entered into an unprecedented agreement to offer retailers an omnichannel solution. Through its worldwide solution of technological, financial, and logistics resources, Ankorstore became capable of becoming, within less than a five-year time span, an actual business partner to independent retailers' daily business through enabling brands' and retailers' B2B activity to grow.

FAQs

Global Exhibition Organizing Market size was valued at USD 32.30 Billion in 2023 and is poised to grow from USD 33.5 Billion in 2024 to USD 45.03 Billion by 2032, growing at a CAGR of 3.72% in the forecast period (2025-2032).

The exhibition organizing market is focused, with dominant players having a strong focus on digitization, strategic alliances, and local expansion. To augment value delivery, dominant players are investing in sustainable exhibition solutions, intelligent event applications, and hybrid platforms. Partnerships such as the 2024 tie-up between Ankorstore and Comexposium, for example, reflect the shift towards omnichannel business-to-business experiences. Local event curation and geographic expansion into Asia-Pacific are other key competing projects. 'Blackstone', 'Informa PLC', 'Messe Frankfurt', 'GL Events', 'Messe München GmbH', 'Comexposium', 'Clarion Events Ltd.', 'Tarsus Group', 'MCH Group', 'NürnbergMesse', 'Fiera Milano', 'Koelnmesse GmbH', 'Shanghai International Exhibition Co. Ltd.', 'Dubai World Trade Centre (DWTC)', 'HK Trade Development Council (HKTDC)'

The need for specialized exhibitions based on specific industries, including healthcare, technology, fashion, and green energy, has grown due to growing industry specialization. These specialized meetings bring specific visitors and interesting individuals, providing higher returns on investment for exhibitors. Exhibition organizers are finding more ways to offer participants individualized and useful networking experiences. This is due to industries becoming more diversified, particularly in Europe and North America.

Expansion of Virtual and Hybrid Events: One of the key global exhibitions organizing industry trends is the expansion of virtual and hybrid events. The new standard is hybrid models incorporating virtual and on-site elements. They allow for off-site participation and access to a wider worldwide audience. This industry is expanding due to improved platforms and technology. The model is being adopted by organizers to increase capacity and attendance, particularly in North America and Japan with established internet infrastructure.

How is North America Leading the Global Exhibition Organizing Market?