Exhibition Organizing Market Trends

Skyquest Technology's expert advisors have carried out comprehensive research on the exhibition organizing market to identify the major global and regional market trends and growth opportunities for leading players and new entrants in this market. The analysis is based on in-depth primary and secondary research to understand the major market drivers and restraints shaping the future development and growth of the industry.

Exhibition Organizing Market Dynamics

Exhibition Organizing Market Drivers

Increasing Demand for Events Particular to a Sector

  • The need for specialized exhibitions based on specific industries, including healthcare, technology, fashion, and green energy, has grown due to growing industry specialization. These specialized meetings bring specific visitors and interesting individuals, providing higher returns on investment for exhibitors. Exhibition organizers are finding more ways to offer participants individualized and useful networking experiences. This is due to industries becoming more diversified, particularly in Europe and North America.

Utilizing Technology to Encourage Increased Participation

  • Exhibitions are being transformed through the use of AR/VR, AI-driven matching, and live navigation apps, which provide engaging and immersive experiences. These technologies are assisting exhibitors in generating improved leads and enhancing audience satisfaction. Tracking of real-time data and virtual booths are only two instances of how digital advancements are bringing exhibits to life, drawing tech-savvy visitors from Asia-Pacific, and stimulating more participation from global companies.

Exhibition Organizing Market Restraints

Costly Exhibition Planning Costs

  • Large exhibitions require large amounts of money for venue rental, technological integration, promotion, and logistics. Small and medium-sized enterprises can be discouraged from attending due to the costly prices, particularly in countries with poor event infrastructure. Both sponsors and organizers are worried about the financial losses from irregular attendance or event cancellation, especially in developing countries.

Sustainability and Environmental Challenges

  • They are criticized by exhibitions in many ways due to their costs to the environment, such as waste, power consumption, and carbon emissions through transportation. Organizers are being pressured to turn greener due to the increased need for green business practices. They must convert at a great cost and complexity of operations, particularly for those organizers in countries such as India and other parts of Southeast Asia who do not have access to green facilities.
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Global Exhibition Organizing Market size was valued at USD 32.30 Billion in 2023 and is poised to grow from USD 33.5 Billion in 2024 to USD 45.03 Billion by 2032, growing at a CAGR of 3.72% in the forecast period (2025-2032).

The exhibition organizing market is focused, with dominant players having a strong focus on digitization, strategic alliances, and local expansion. To augment value delivery, dominant players are investing in sustainable exhibition solutions, intelligent event applications, and hybrid platforms. Partnerships such as the 2024 tie-up between Ankorstore and Comexposium, for example, reflect the shift towards omnichannel business-to-business experiences. Local event curation and geographic expansion into Asia-Pacific are other key competing projects. 'Blackstone', 'Informa PLC', 'Messe Frankfurt', 'GL Events', 'Messe München GmbH', 'Comexposium', 'Clarion Events Ltd.', 'Tarsus Group', 'MCH Group', 'NürnbergMesse', 'Fiera Milano', 'Koelnmesse GmbH', 'Shanghai International Exhibition Co. Ltd.', 'Dubai World Trade Centre (DWTC)', 'HK Trade Development Council (HKTDC)'

The need for specialized exhibitions based on specific industries, including healthcare, technology, fashion, and green energy, has grown due to growing industry specialization. These specialized meetings bring specific visitors and interesting individuals, providing higher returns on investment for exhibitors. Exhibition organizers are finding more ways to offer participants individualized and useful networking experiences. This is due to industries becoming more diversified, particularly in Europe and North America.

Expansion of Virtual and Hybrid Events: One of the key global exhibitions organizing industry trends is the expansion of virtual and hybrid events. The new standard is hybrid models incorporating virtual and on-site elements. They allow for off-site participation and access to a wider worldwide audience. This industry is expanding due to improved platforms and technology. The model is being adopted by organizers to increase capacity and attendance, particularly in North America and Japan with established internet infrastructure.

How is North America Leading the Global Exhibition Organizing Market?

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Global Exhibition Organizing Market
Exhibition Organizing Market

Report ID: SQMIG25S2066

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