Diaper Market Size

Global Diaper Market size was valued at USD 59.61 Billion in 2023 poised to grow from USD 61.02 Billion in 2024 to USD 73.53 Billion by 2032, growing at a CAGR of 2.36% in the forecast period (2025-2032).

Among the strongest impulses in the global diaper market is the persistently high birth rates in developing nations, especially in Asia-Pacific, Africa, and in some Latin American countries. Such countries are experiencing a boom in population due to increased access to healthcare services and cultural acceptability of larger family sizes. As children keep increasing in numbers, the number of diapers—most importantly disposable diapers—used grows proportionally. This demographic momentum translates into higher volumes of consumption, prompting diaper makers to increase business, localize productions, and create affordable products to address the rising demands. The outcome is a consistent and reliable market demand, particularly within emerging markets that have growing youthful populations.

Increasing awareness of infant hygiene has become a key trend driving the global diaper sector. Parents today are more informed about the importance of keeping their babies dry and clean to prevent rashes, infections, and discomfort. With rising access to education, health campaigns, and pediatric advice—particularly in urban and semi-urban settings—caregivers are seeking safer, more absorbent, and skin-friendly diaper options. This shift in consumer preferences promotes the adoption of premium diaper products, often enriched with hypoallergenic materials or moisture indicators. Consequently, manufacturers innovate and diversify offerings, boosting both product quality and overall market growth.

How does AI Contribute to Better Supply Chain Management in the Diaper Market?

Artificial Intelligence (AI) is transforming the global diaper market through its improvements in manufacturing efficiency, quality control, and supply chain agility. During production, AI-enabled technologies such as computer vision detect imperfections such as misalignment and material deviations in real time, saving materials and providing a consistent product. For example, Procter & Gamble used an AI model trained on real and simulated data to track glue application in Pampers manufacturing lines, which resulted in 80% waste reduction in glue. In supply chain management, predictive analytics powered by AI allow for precise demand forecasting, reducing overproduction and stockouts. AI also improves inventory tracking and logistics, facilitating timely delivery and lower operational costs. These innovations together simplify procedures, minimize expenses, and enhance product quality and thus reinforce the competitiveness of diaper manufacturers globally.

In 2024, Belgium's Ontex further developed its AI-powered incontinence care with the introduction of Orizon—a connected diaper system for care homes and hospitals. Orizon uses printed sensors, a wearable transmitter, and a mobile app to track diaper saturation levels in real time, signaling caregivers when a change is required. This AI-powered solution minimizes unnecessary checks, increases patient comfort, and enhances care efficiency, part of a larger trend of AI implementation in hygiene products to address increasing demands for personalized, data-driven care.