Cut Flowers Market Updates

Global Cut Flowers Market size was valued at USD 37.45 Billion in 2023 and is poised to grow from USD 39.25 Billion in 2024 to USD 57.11 Billion by 2032, growing at a CAGR of 4.8% in the forecast period (2025-2032).

There is a high level of fragmentation in the cut flowers industry, with the top companies competing against each other in terms of variety, quality, distribution, and sustainability. Companies like Dummen Orange and Syngenta Flowers compete on genetic innovation and hybrid breeding, while companies like Afriflora Sher dominate mass production at an affordable price. The industry as a whole is leveraging major competitive levers like strategic alliances with retail chains, inroads to digital channels, and sustainability certifications. 'Dümmen Orange', 'The Kariki Group', 'Karen Roses', 'Washington Bulb Co., Inc.', 'Greenworks', 'Interflora', 'Syngenta Flowers', 'FleuraMetz', 'Beekenkamp Group', 'Multiflora', 'Rosa Flora Limited', 'Queens Group', 'Ball Horticultural Company', 'Flamingo Horticulture', 'Florensis'

One of the major drivers of the global cut flowers market is the growing application of flowers across many different contexts, such as weddings, business conferences, restaurants, and hotels. As customers consider flowers as a sign of celebration and warmth, they need them in order to make an environment more welcoming. As far as floral arrangements year-round, for example, major hotel groups like Marriott and Hyatt lengthened their contracts with floristry providers in 2024. This is a sign of the growing demand within the luxury hospitality and event industry.

Rise in the Variety of Flower Delivery and Subscription Options Online: The way consumers purchase flowers is undergoing a sea change with online marketplaces. New companies such as Bloom & Wild (UK) and Ferns N Petals (India) offer customized bouquets and subscriptions based on the preferences of the recipient. For the sake of tailoring products and broadening customer reach beyond conventional retailing outlets, such platforms utilize artificial intelligence and analytics. Younger generations still prefer the convenience of digital gifting due to its ease.

What is Fueling the North American Market Growth in Cut Flowers?