Customer Relationship Management Market Regional Analysis

North America is dominating with the largest customer relationship market share. The main driving factors include the growing adoption of customer relationship management solutions by several firms across the region which rely on advanced technology integration which is likely to dominate the customer relationship management during the forecast period. In addition, the penetration of digital transformation across banking, retail and hospitality is projected to boost the market during the forecast period. To pursue a customer-centric business model, businesses are embracing technologies like the cloud, the Internet of Things (IoT), and big data to support their digital transformation. Businesses are also implementing CRM programs to improve brand recognition and increase customer engagement. The region is also witnessing an increasing demand for mobility which is increasing the implementation of CRM.  

Over the course of the projected period, it is anticipated that the customer relationship management market in Europe would expand with the highest growth rate. The rapid development of the customer relationship management (CRM) market in Europe is due to several factors which include digitalization, strict regulations on how businesses operate, presence of regional players as well as enhanced customer experience. In the U.K, the growth of the customer relationship management (CRM) market can be explained by the support of the government's initiatives which include partnerships, collaborations, MoUs, among others. To illustrate, in October 2022, Salesforce and Crown Commercial Service signed a new Memorandum of Understanding (MoU) that is valid for a period of 1 year. As part of the new program, qualified public sector clients will receive base pricing and discount schedules from the Salesforce database.