Business Intelligence and Analytics Software Market Updates

Business Intelligence and Analytics Software Market size was valued at USD 36.2 Billion in 2023 and is poised to grow from USD 41.09 Billion in 2024 to USD 113.16 Billion by 2032, growing at a CAGR of 13.5% during the forecast period (2025-2032).

The major players competing in the global business intelligence and analytics software market are Google, Inc.; Informatica; Oracle Corp.; SAS Institute, Inc.; Cloud9 Analytics; IBM Corp.; Microsoft Corp.; Tableau Software; and SAP SE Corp. Companies focus on investing in R&D to develop technologically advanced BI software for the market. Moreover, companies are increasingly involved in networking, mergers & acquisitions, new product launches, and collaborations to increase their market share and acquire new customers. 'IBM Corporation (USA) ', 'Information Builders (USA) ', 'Microsoft Corporation (USA) ', 'MicroStrategy (USA) ', 'Oracle Corporation (USA) ', 'SAP AG (Germany) ', 'SAS Institute, Inc. (USA) ', 'Tableau Software, Inc. (USA) ', 'Qlik Technologies, Inc. (USA) ', 'Domo, Inc. (USA) ', 'TIBCO Software Inc. (USA) ', 'Informatica (USA) ', 'Sisense Inc. (USA) ', 'Zoho Corporation (India) ', 'Looker (part of Google Cloud) (USA) ', 'ThoughtSpot, Inc. (USA) ', 'Birst, Inc. (USA) ', 'GoodData Corporation (USA) ', 'Yellowfin BI (Australia) ', 'BOARD International (Switzerland)'

Organizations are gearing up with the enhanced benefits of business intelligence such as a total user experience that will allow organizations to inform their customer-centric decisions. Distributed technologies in the cloud have been adopted on a large scale by 25% of organizations worldwide. Factors like data scalability further attract organizations. Different options such as pay-as-you-go, or subscription options help organizations in the scalability of the data. Big data is exploring its applications in every sector and expanding new decision making. The adoption of such practices is expected to drive the global business intelligence and analytics software market to a significant market share.

Rising Advances in Business Intelligence: Advances in business intelligence and analytics software in large corporations have been tremendous. However, small and medium-sized businesses are also interested in investing in this software because of the benefits associated with it. On the other hand, the popularity of cloud deployment solutions has brought significant benefits to SMBs and greatly improved their adoption. This trend will continue in the coming years, empowering software providers to deliver more innovative solutions, with intelligent dashboards with specific features to meet growing needs including carrying out their own research.

North America is estimated to dominate the global business intelligence and analytics software market and is expected to remain dominant throughout the forecast period. The region continues to see the adoption of emerging technologies. By 2020, North America digitized 60% of its goods and services. Business intelligence systems and software systems have found an important place in organizations. Cloud BI software in North America is expected to drive regional growth in the global business intelligence and analytics software market.