Business Information Market Size

Global Business Information Market size was valued at USD 202.7 billion in 2023 and is poised to grow from USD 214.46 billion in 2024 to USD 336.69 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

The growing need for data analytics is a key driver of the Global Business Information Market. Companies in all industries are adopting data-driven decision-making to maximize operational effectiveness, enhance customer experience, and remain competitive in fast-evolving markets. With access to large amounts of data, organizations are resorting to advanced analytics platforms to gain valuable insights that inform strategic decisions, streamline processes, and forecast market trends. This requirement for actionable, real-time information is driving the business intelligence software market to a significant growth as organizations give emphasis to data to remain competitive.

Advancements in artificial intelligence (AI) and machine learning (ML) technologies are key trends driving the global business information sector. These technologies significantly enhance business intelligence platforms by enabling rapid processing and analysis of intricate, large sets of data. AI algorithms and ML models can identify patterns, trends, and anomalies in data so that businesses can gain deeper, more precise insights. As AI and ML technologies continue their development, embedding them into corporate information systems increasingly drives the expansion of the market, providing business firms with more efficiency and stronger competitiveness.

From Raw Data to Real-Time Decisions: AI’s Strategic Advantage

AI is directly influencing the global business information market strategies by augmenting the capabilities of data analytics platforms. Using machine learning algorithms, AI can analyze and process huge amounts of data much more efficiently and accurately than conventional means, revealing trends and insights hitherto elusive. This enables businesses to make data-driven decisions in real-time, optimizing operations and improving strategic planning. An important development in this area is the rise of AI-powered predictive analytics, which helps businesses anticipate market shifts, customer preferences, and potential risks, driving demand for sophisticated business information tools and fueling market growth.

In March 2025, Databricks, the leading data analytics and AI company, disclosed a strategic deal with Anthropic, one of the largest AI companies. This deal worth $100 million in five years involves merging Anthropic's highly sophisticated AI offerings with Databricks' Data Intelligence Platform. The partnership aims to enhance enterprise capabilities in building AI agents, thereby accelerating the adoption of generative AI in business applications.