Beer Packaging Market Size

Global Beer Packaging Market size was valued at USD 24.9 Billion in 2023 and is poised to grow from USD 25.8 Billion in 2024 to USD 34.5 Billion by 2032, growing at a CAGR of 3.7% in the forecast period (2025-2032).

The market is experiencing steady growth driven by exponential growth of craft brews and value-added beer products, increasing on-line sales of beer, and increasing environmental concern that pushes the beer sector towards green packaging material and processes.

The growth in craft beer production has been among the most powerful drivers for the global beer packaging market growth. Craft breweries prefer unique branding and aesthetically pleasing packaging to stand out in a saturated market. The trend has resulted in increased demand for custom, innovative, and diverse beer packaging solutions, ranging from innovative bottle packaging to green cans and labels.

As world environmental problems increase, the world of beer is shifting towards eco-friendlier and sustainable packaging alternatives. The consumer is becoming increasingly conscious of the ecological impact of their spending, and this has encouraged breweries to adopt cleaner packaging solutions such as recyclable cans, biodegradable packaging, and reducing packaging waste. Sustainability is not only an ethical choice but also a competitive approach to the current market.

• For instance, Martins Brewery of Slovakia collaborated with environmental packaging company DS Smith in March 2025 to develop entirely recyclable beer bottle packaging. The innovative pack has a six-handle carrier created from recycled content and interactive puzzles to engage the consumer. Such packaging is simple to produce using uncomplicated machines and decreases CO2 emissions. DS Smith's collaboration with breweries like Martins Brewery is a perfect example of the shift in the industry towards eco-friendly packaging solutions.

How Are Breweries Using QR Codes to Enhance Packaging Transparency?

QR codes are being used more and more in brewery packaging to provide consumers with greater transparency and opportunities for interaction. Consumers can gain detailed information regarding the ingredients, nutritional value, suppliers, and sustainability practices that are linked to each beer through the use of scannable codes.

• For example, in July 2024, Arizona's craft brewery Four Peaks Brewing Co. partnered with Can I Recycle This (CIRT) to add QR codes to all of their beer packaging, including cans and bottles. Consumers are given location-specific recycling information through the use of QR codes. This information contains guidance on how to properly dispose of packaging material in accordance with the legislation that is currently in effect in their region. In keeping with the brewery's focus on environmental responsibility, this program not only informs customers, but it also promotes recycling tendencies that are less damaging to the environment. Through the application of technology, Four Peaks achieves the highest possible degree of openness and forms a community of consumers who are ecologically aware.