Beauty Devices Market Regional Analysis

Beauty Devices Market size was valued at USD 33.86 Billion in 2023 and is poised to grow from USD 36.23 Billion in 2024 to USD 62.24 Billion by 2032, growing at a CAGR of 7% during the forecast period (2025-2032).

The global beauty devices market is moderately fragmented due to presence of several local companies. Key players are adopting strategic developments such as mergers, acquisitions, partnership to strengthen their position in the global market. Companies are spending more on the development of improved products and are also focusing on competitive pricing. 'Panasonic Corporation', 'Lumenis Ltd.', 'L'Oreal SA   ', ' Nu Skin Enterprises, Inc.   ', ' The Procter & Gamble Company   ', ' Koninklijke Philips N.V.   ', ' TRIA Beauty, Inc.   ', ' Carol Cole Company, Inc. (NuFace)   ', ' Syneron Medical Ltd.   ', ' Home Skinovations Ltd. (Silk'n)   ', ' Johnson & Johnson Services, Inc.   ', ' Shiseido Company, Ltd.   ', ' FOREO AB   ', ' MTG Co., Ltd.   ', ' Conair Corporation   ', ' Helen of Troy Limited   ', ' Beurer GmbH   ', ' Remington Products Company   ', ' Conair Corporation   ', ' Groupe SEB '

Increasing Geriatric Population

One of the trends in the global beauty devices market is the increasing preference for at-home beauty devices that are used for acne and hair removal. At-home devices are portable and easy to use. Increasing younger population and rising availability of home solutions are boosting the demand for these devices.

North America held the largest global beauty devices market share during the forecast period. The growth of the regional market is attributed to increasing disposable income that increases the spending on personal care products. In addition, increasing geriatric population, rising appearance consciousness, and adoption of technologically advanced beauty devices. New product launches and adoption of the key strategies by the key players in this region is expected to fuel the market growth.