Beacon Market Updates

Skyquest Technology's expert advisors continuously track and analyze the latest developments and updates related to beacon market. Our team of analysts stay abreast of all the recent news stories shaping the industry including new product launches by major companies, strategic partnerships, M&As, Patent filings and industry and regulatory developments.

Beacon Market News

in Beacon Market
  • In February 2025, Kontakt.io introduced its Agentic AI platform at the HIMSS Global Health Conference. This generative AI agent is deployed with real-time location systems (RTLS) to enable automatic hospital workflows and help charge nurses and house managers manage patient flow, assets, and staff assignment, thus increasing operational efficiency and patient care.
  • In March 2025, Estimote upgraded its Proximity Beacons by adding programmable NFC capabilities. This upgrade permits direct user interaction, like authorization of payments or earning loyalty points, by a simple tap on a smartphone on the beacon. The upgrade also enhanced energy efficiency and responsiveness and increased battery life and user satisfaction.
  • In April 2025, Aruba Networks, a Hewlett Packard Enterprise company, announced the expansion of its beacon deployment across major retail chains in North America. The effort is designed to increase in-store wayfinding and targeted marketing by combining Bluetooth Low Energy (BLE) beacons with existing Wi-Fi infrastructure, enhancing customer engagement and sales conversion.
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Global Beacon Market size was valued at USD 9.6 Billion in 2023 poised to grow from USD 14.69 Billion in 2024 to USD 441.06 Billion by 2032, growing at a CAGR of 53% in the forecast period (2025-2032).

The global beacon market outlook is highly competitive, with key players including Kontakt.io, Estimote Inc., Aruba Networks (HPE), BlueCats, and Gimbal. These firms specialize in innovation, strategic partnerships, and geographic expansion. Kontakt.io is focused on AI integration and healthcare applications, while Estimote invests in sensor-dense beacon hardware. Aruba Networks uses its enterprise Wi-Fi infrastructure to facilitate beacon deployment, improving indoor navigation and proximity services for large venues and corporate spaces. m 'Kontakt.io (Poland)', 'Estimote Inc. (USA)', 'Gimbal (USA)', 'Aruba Networks (a Hewlett Packard Enterprise company) (USA)', 'BlueCats (Australia)', 'Accent Systems (Spain)', 'Blue Sense Networks (United Kingdom)', 'Beaconstac (USA)', 'Quuppa (Finland)', 'Onyx Beacon (Romania)', 'Radius Networks (USA)', 'Glanzpoint Innovations (India)', 'Wiliot (Israel)', 'Pointr (United Kingdom)', 'Live Beacon (United Kingdom)'

The increasing need for personalized and location-based marketing is driving the global beacon market growth. Businesses, especially in retail and hospitality, use beacon technology to send targeted offers and information to nearby customers, improving engagement and conversion rates. This demand for real-time, data-driven customer interaction significantly fuels market growth.

Integration of Beacons with AI and IoT Platforms: The convergence of beacon technology with AI and IoT is transforming real-time data analytics and contextual marketing. Companies are now using smart beacons to provide automated customer interactions, predictive insights, and location intelligence, and to increase operational efficiency in retail, healthcare, and logistics.

What role does Proximity Marketing Play in North America's Beacon Market?

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Global Beacon Market
Beacon Market

Report ID: SQMIG45H2099

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