Bathtub Market Size

Global Bathtub Market size was valued at USD 10.9 billion in 2023 and is poised to grow from USD 11.53 billion in 2024 to USD 18.1 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

Global bathtub market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Toto Ltd. (Japan) ', 'Villeroy & Boch AG (Germany) ', 'RAK Ceramics (United Arab Emirates) ', 'Geberit AG (Switzerland) ', 'Porcelanosa Group (Spain) ', 'LAUFEN Bathrooms AG (Switzerland) ', 'Kohler Co. (United States) ', 'Roca Sanitario, S.A. (Spain) ', 'Duravit AG (Germany) ', 'MAAX Bath Inc. (Canada) ', 'Hoesch Design GmbH (Germany) ', 'Victoria + Albert Baths (United Kingdom) ', 'Aquatic Industries Inc. (United States) ', 'Mansfield Plumbing Products LLC (United States) ', 'BainUltra Inc. (Canada) ', 'Novellini S.p.A. (Italy) ', 'W.S. Bath Collections (United States) ', 'Hydro Systems Company (United States) ', 'Aquatica Plumbing Group (United States) ', 'Eago Enterprise Ltd. (China)', 'In December 2020, The Engineered Stone Group acquired mcbath, a leading manufacturer of bathroom products such as bathtubs, shower panels & trays, washbasins, and others to leverage partner's distinctive capabilities in the business areas such as cut-to-measure and solid surface.'

The rising disposable income of consumers in developing countries is also contributing to the growth of the bathtub market. This has increased demand for luxury bathtubs and accessories such as whirlpools and jets. Moreover, Home improvement projects are becoming increasingly popular among homeowners, which is fueling the growth of the bathtub market. Consumers are now opting for luxurious bathrooms with features such as Jacuzzis and steam baths that were previously only found in high-end hotels and resorts.

People are increasingly using bathtubs with innovative features such as voice-activated water level and temperature monitoring systems, sliding faucets, integrated television, and others. As a result, increasing demand for smart housing facilities is expected to ease the consumption rate of such products, thereby driving market growth.

Countries such as China, India, and Australia, Asia Pacific is expected to hold a significant market share Because of the large production capacities of various sanitaryware products such as faucets, bathtubs, toilets, and others. This significantly boosts bathtub consumption among the region's population, resulting in higher product revenues. Furthermore, the region's growing middle-income population and urbanisation rate fuel the region's market growth.