Bath Towel Market Size

SkyQuest Technology's Bath towel market size, share and forecast Report is based on the analysis of market data and Industry trends impacting the global Bath Towel Market and the revenue of top companies operating in it. Market Size Data and Statistics are based on the comprehensive research by our Team of Analysts and Industry experts.

Bath Towel Market Insights

Global Bath Towel Market size was valued at USD 12.6 billion in 2023 and is poised to grow from USD 13.38 billion in 2024 to USD 21.65 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032). 

Bath Towels are still a crucial fashion accessory and a consistent source of cash for the industry. Bath Towels have recently risen in popularity as one of the most coveted personal items all around the world. The availability, prominence, and desirability of different bath towels have increased their wide acceptance and potent performance.

The global bath towel market is primarily driven by the growth of the hospitality industry. The booming hotel sector's increasing demand for premium bath towels has fueled the market expansion globally. In many hotels and spas, bath towels manufactured from various varieties of cotton, such as Turkish cotton, Egyptian or Pima cotton, and microfiber, are utilised. Another element driving the expansion of the bath towel market is the rising health and fitness club sector. The textile sector is predicted to grow faster than the bath towel market as a result of rising disposable income in emerging economies like China and India. Bath towels made of organic material are in greater demand as a result of consumers' growing eco-awareness. The bath towel market is being driven in part by the fast shifting fashion trends, rising hygiene awareness, and alterations in lifestyle.

US Bath Towel Market  is poised to grow at a sustainable CAGR for the next forecast year.

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Global Bath Towel Market size was valued at USD 12.6 billion in 2023 and is poised to grow from USD 13.38 billion in 2024 to USD 21.65 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032). 

The existence of several international players defines the global market. To increase their market share, businesses use a variety of techniques, including partnerships, agreements, regional growth, mergers, acquisitions, and new product creation. In our bath towel market reports, some of the leading luxury bath towel manufacturers are as follows: GM Exports (India), Nine Space (The U.S.), Sunvim (China), Dunroven House (The U.S.), QIANXIANG (China), Kimberly-Clark (The U.S.), Procter & Gamble (The U.S.), Behrens Group (UK), WHR Gmbh (Germany), Laguna Beach Textile Company (The U.S.), Dock and Bay (UK), and Koch Industries (The U.S.) 'Welspun India Ltd. (India) ', 'Trident Group (India) ', 'GHCL Limited (India) ', 'Uchino Co., Ltd. (Japan) ', '1888 Mills (USA) ', 'Standard Textile Co., Inc. (USA) ', 'Walmart Inc. (USA) ', 'Target Corporation (USA) ', 'Bed Bath & Beyond Inc. (USA) ', 'Amazon.com, Inc. (USA) ', 'Ralph Lauren Corporation (USA) ', 'Frette (Italy) ', 'Yves Delorme (France) ', 'Matouk (USA) ', 'Christy (UK) ', 'Cacala (Turkey) ', 'Hammacher Schlemmer & Company, Inc. (USA) ', 'Boll & Branch (USA) ', 'Brooklinen (USA) ', 'Coyuchi (USA) '

Growing consumer expenditure on personal care and home goods is influenced by population increase and rising per capita income, which is what drives the bath towel market expansion globally. Some characteristics or benefits of a towel include its strength, cost effectiveness, water resistance, and light weight, which contribute to its high demand across the globe. Towel usage is predicted to increase in hospitals, hotels, restaurants, and fitness facilities, which will continue to drive market expansion.

Governments in nations like China and India support textile businesses through a variety of programmes and financial investments. It benefits the bath towel market.

North America held the highest share of the global bath towel market in 2021 because of its advanced healthcare system, expanding fitness sector, and expanding food and beverage business. One of the primary factors driving the growth of the bath towel market in North America is the widespread use of towels to maintain personal hygiene in restaurants, hotels, hospitals, clinics, and gyms & fitness clubs.

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Global Bath Towel Market
Bath Towel Market

Report ID: SQMIG25M2050

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