Bath Towel Market Regional Analysis

Skyquest Technology's expert advisors have carried out comprehensive global market analysis on the bath towel market, covering regional industry trends and market insights. Our team of analysts have conducted in-depth primary and secondary research to provide regional industry analysis and forecast of bath towel market across North America, South America, Europe, Asia, the Middle East, and Africa.

Bath Towel Market Regional Insights

North America held the highest share of the global bath towel market in 2021 because of its advanced healthcare system, expanding fitness sector, and expanding food and beverage business. One of the primary factors driving the growth of the bath towel market in North America is the widespread use of towels to maintain personal hygiene in restaurants, hotels, hospitals, clinics, and gyms & fitness clubs.

The expanding population in developing nations like China and India would cause the towel market in the Asia Pacific region to grow quickly over the forecast period. The need for towels in commercial applications, which is anticipated to develop at a high rate in the coming years, is boosted by expanding industries including healthcare and hospitality. The Asia Pacific region's enormous population, rising per capita income, and government-sponsored hygiene programmes are the main drivers of the towel industry there. Another element driving market expansion in the region is an increase in textile exports from Asia to various parts of the world as a result of favourable government assistance and the region's advantage of low labour costs. Additionally, the increased urbanisation of Asian nations is raising living standards and driving up demand for bathroom and house textiles.

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Global Bath Towel Market size was valued at USD 12.6 billion in 2023 and is poised to grow from USD 13.38 billion in 2024 to USD 21.65 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032). 

The existence of several international players defines the global market. To increase their market share, businesses use a variety of techniques, including partnerships, agreements, regional growth, mergers, acquisitions, and new product creation. In our bath towel market reports, some of the leading luxury bath towel manufacturers are as follows: GM Exports (India), Nine Space (The U.S.), Sunvim (China), Dunroven House (The U.S.), QIANXIANG (China), Kimberly-Clark (The U.S.), Procter & Gamble (The U.S.), Behrens Group (UK), WHR Gmbh (Germany), Laguna Beach Textile Company (The U.S.), Dock and Bay (UK), and Koch Industries (The U.S.) 'Welspun India Ltd. (India) ', 'Trident Group (India) ', 'GHCL Limited (India) ', 'Uchino Co., Ltd. (Japan) ', '1888 Mills (USA) ', 'Standard Textile Co., Inc. (USA) ', 'Walmart Inc. (USA) ', 'Target Corporation (USA) ', 'Bed Bath & Beyond Inc. (USA) ', 'Amazon.com, Inc. (USA) ', 'Ralph Lauren Corporation (USA) ', 'Frette (Italy) ', 'Yves Delorme (France) ', 'Matouk (USA) ', 'Christy (UK) ', 'Cacala (Turkey) ', 'Hammacher Schlemmer & Company, Inc. (USA) ', 'Boll & Branch (USA) ', 'Brooklinen (USA) ', 'Coyuchi (USA) '

Growing consumer expenditure on personal care and home goods is influenced by population increase and rising per capita income, which is what drives the bath towel market expansion globally. Some characteristics or benefits of a towel include its strength, cost effectiveness, water resistance, and light weight, which contribute to its high demand across the globe. Towel usage is predicted to increase in hospitals, hotels, restaurants, and fitness facilities, which will continue to drive market expansion.

Governments in nations like China and India support textile businesses through a variety of programmes and financial investments. It benefits the bath towel market.

North America held the highest share of the global bath towel market in 2021 because of its advanced healthcare system, expanding fitness sector, and expanding food and beverage business. One of the primary factors driving the growth of the bath towel market in North America is the widespread use of towels to maintain personal hygiene in restaurants, hotels, hospitals, clinics, and gyms & fitness clubs.

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Global Bath Towel Market
Bath Towel Market

Report ID: SQMIG25M2050

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