Baby Shampoo and Conditioner Market Size

Baby Shampoo and Conditioner Market size was valued at USD 6.5 billion in 2023 and is poised to grow from USD 6.81 billion in 2024 to USD 9.83 billion by 2032, growing at a CAGR of 4.7% during the forecast period (2025-2032).

Growing awareness regarding infant health, increasing preference for organic and clean label baby care products, rising parental spending on baby care, innovations in product formulations, expansion of the e-commerce industry, and high demand for dermatologist-tested products are driving baby shampoo and conditioner demand outlook.

Growing disposable income of people around the world has resulted in increased parental spending potential. This empowers more parents to spend on baby care products such as baby shampoo and conditioners. Increasing awareness regarding health and hygiene of infants among parents is also expected to create a new business scope for baby shampoo and conditioner suppliers in the long run.

High awareness regarding ill effects of harmful chemicals used in baby shampoo and conditioners is also slated to alter the sales of baby shampoo and conditioners through 2032. Rising preference of parents to opt for premium, dermatologically tested, and organic baby shampoo and conditioners is also expected to offer new opportunities for market players. Increasing internet and smartphone penetration has led to a major boom in the e-commerce industry, which is also forecasted to uplift the adoption of baby shampoo and conditioners on a global level.

The launch of innovative new product formulations designed specifically for babies and infants can also help baby shampoo and conditioner companies expand their business scope. Influence of celebrity endorsements and mom blogger recommendations are also expected to play a crucial role in the global baby shampoo and conditioner market growth going forward. On the contrary, high costs of premium and organic products, availability of counterfeit products, stringent regulatory approvals, skin sensitivity and allergic reaction issues, competition from homemade products, and environmental concerns regarding packaging are slated to impede the sales of baby shampoo and conditioners across the forecast period and beyond.

Key Market Attributes

In July 2024, Nala’s Baby, a United Kingdom-based company focusing on providing gentle care products for babies announced the launch of its products in Sainsburys stores. Sainsburys is the latest addition to previous major retailer stockist list of Ocado, Morrisons, Boots, Whole Foods Market, and Tesco that are also providing Nala’s products. The company is focusing on expanding its reach through collaborations with major retail chains and companies. The brand has grown quite significantly after initially being launched just in 2022. All of the products such as shampoos, lotions, body butter, and nighttime oils offered by the brand are dermatologist-approved, pediatrician-approved, cruelty free, vegan, tear-free, and fully recyclable.

In January 2024, Ooume, a new hair care brand focusing on curly hair based in the United States was officially launched. Founder Briana Davis provides gentle, effective and natural hair care products through her brand for people of all ages. At the time of launch, the company also introduced three new baby care products including a shampoo, conditioner, and a new bundle set. The company focuses on offering all-natural formulations designed to enhance the natural beauty of curly baby hair. The products are available for purchase on the company’s website and Ouume is a testament to how personalized baby care is becoming around the world.

In June 2023, Adorica Care, a start-up founded by Abhishek Pandey in 2023 announced the launch of its new range of baby care lineup. The brand focuses on prioritizing mildness and protecting the baby's delicate skin as prevalence of skin rashes, respiratory distress among infants is what led the founder to create this brand. Adorica’s baby shampoo is made with almond and aloe vera to help soothe and nourish baby’s scalp. The shampoo is a non-greasy formulation and leaves no residue behind to eliminate the issue of buildup. The brand intends to capitalize on the growing demand for natural baby care products in the Indian market and providers its products via major e-commerce marketplaces and company’s official website as well.