Baby Carrier Market Size, Share, Growth Analysis, By Type (Buckle, Backpack), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores), By Price Point (Mass, Premium), By Region - Industry Forecast 2025-2032

Global Baby Carrier Market size was valued at USD 8.36 billion in 2023 and is poised to grow from USD 8.83 billion in 2024 to USD 13.65 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032). 

The growing numbers of working mothers, who must move around with their children or put them to sleep in different rooms, have given rise to a hike in the demand for baby carrying devices. With this rising demand, there have been a lot of innovative baby carriers, thus resulting in intense competition in the market. Hence, organizations have begun forming strategic alliances, focusing on innovations in the product, or focusing on technological enhancement such as easy-to-use baby carriers for infants with crossable shoulder straps. These developments are turning the consumer preferences and taking the sales growth in baby carrier markets along a new route.

Certified babywearing consultants (people trained to teach the safe and comfy use of baby carriers) boundaries play a major role in the global baby carrier market growth. Such organizations as Babywearing International, which offer education to parents and caregivers on the use of swags and slings, contribute greatly to that boom.

Awareness of the benefits of baby-wearing programs, which include healthy hip development among babies and strengthening emotional ties between parents and children, is expected to increase and, thus, surge demands for baby carrier offerings. Enhanced distribution channels, proper management of the distribution supply chain, and the advent of online shopping channels are additional contributors of the sectoral growth. Further, product innovations that offer versatility and safety coupled with the introduction of eco-friendly materials appeal increasingly to consumers that are environmentally conscious and thus push forward the market.

Furthermore, the market is moving forward, due to good distribution channels and proper supply chain management. Better maternity boutiques coming up, being matched by specialty stores and department stores, is making people turn their heads to these products. With the rising digitization and the available shopping channels online, sourcing for such products has become straightforward and quite an important factor in market growth.

Key Market Attributes

In March 2023, BabyBjörn, a leading Swedish manufacturer of baby products, unveiled new color variations for two of its top-selling products. The Baby Carrier Mini and Bouncer Bliss now also come in fashionable, charming deep purple, for grown-up parents looking for stylish yet functional baby gear. Both materials are made from soft, cushioned cotton to maximise the comfort available to a baby. This is all in accordance with BabyBjörn's commitment to delivering high-quality, beautiful, and ergonomic care items.

In October 2022, Wildbird launched its innovative addition to the product line by a name known for premium baby slings made of linen and accessories and one kind of fabric for the very first time on the market, the Aerial Buckle Carrier, for promoting ease and serene comfort. The carrier offers one of the most comfortable seating positions and is ergonomically designed for any newborn baby that can hold up to 45 lb. It is offering two adjustable sizes to cater to various body shapes, XS-XL and L-4XL, ensuring the most customizable fit for the babywear. The Aerial Buckle Carrier boasts style and functionality, making it the favorite of new parents who emphasize ease and parental comfort.

In July 2022, Ergobaby, a company known for its baby-care collection featuring ergonomic baby carriers and lots of baby accessories, joined forces with e-commerce major AllThingsBaby.com to extend its online footing. In this collaboration, AllThingsBaby.com’s trading platform will act as an outlet to offer some of the finest Ergobaby baby gear, together with an assortment of over 50 international brands. Through this early reach set by AllThingsBaby.com, Ergobaby is thus successful in establishing its digital presence and thus allows parents around the world to access the most innovative as well as trusted baby solutions.