Automotive Heated Steering Wheel Market Updates

Global Automotive Heated Steering Wheel Market size was valued at USD 2,921.3 Million in 2023 and is expected to grow significantly from USD 3,111.7 Million in 2024 to USD 5,318.9 Million by 2032, growing at a CAGR of 6.9% in the forecast period (2025-2032).

The global automotive heated steering wheel market is becoming increasingly competitive, with leading players going for innovation-driven strategies and strategic collaborations with OEMs to gain technological leadership. The best example is Gentherm, which in April 2024 received the Automotive News PACE Innovation Partnership Award for its revolutionary ClimateSense technology, developed in collaboration with General Motors. This smart thermal management system combines heated steering wheels with other cabin climate amenities to provide a tailored comfort experience. First appearing in the 2024 Cadillac CELESTIQ, the system is intended for wider application across GM's future vehicle platforms. Such partnerships reflect a larger industry trend toward intelligent, energy efficient, and connected interior systems that support OEMs' efforts toward electrification, driver personalization, and improved occupant wellbeing. 'ZF Friedrichshafen AG', 'Gentherm Inc.', 'Autoliv Inc.', 'Joyson Safety Systems', 'Valeo S.A.', 'Toyoda Gosei Co., Ltd.', 'Autoliv', 'Bombardier Recreational Products', 'Hyundai Mobis', 'Lear Corporation', 'I.G. Bauerhin', 'Seco Komos', 'Symtec Inc', 'Whelio', 'Polaris Inc.', 'Neaton Auto Products Manufacturing, Inc.', 'Nihon Plast Co., Ltd.', 'Yanfeng Automotive Interiors', 'Hammacher Schlemmer', 'Grant Products Intl.'

Consumers want comfort and convenience in the car, so there is great demand for those features as well as heated steering wheels. This is especially true for cold climates, where heated steering wheels are part of driving comfort during rough weather. The presence of such features is no longer the preserve of premium vehicles; mid-range and even low-end vehicles feature heated steering wheels today, a sign of more profound shifts in customer trends. Firms are responding by adding such features so that they are differentiated and they can keep up with evolving customer trends.

Short-Term: In the near term, the industry is witnessing increasing adoption of hot steering wheels across non-luxury segments, particularly SUVs and premium trim levels of smaller cars. Feature differentiation by OEMs is necessary to address mounting consumer comfort aspirations in cold regions like North America, Europe, and East Asia. Cost-saving material technology developments and design streamlining allow Tier-1 suppliers to volume up output. Additionally, increased post-pandemic auto sales are also stimulating demand expansion, particularly since consumers increasingly select cars with enhanced comfort and convenience features as part of their shopping plans.

Why is North America Leading Automotive Heated Steering Wheel Market in 2024?