Augmented Reality in Retail Market Trends

Drivers

Enhancing of Customer Engagement

• AR technology gives shops the chance to give customers engaging and dynamic purchasing experiences. Retailers may improve customer engagement and build closer relationships with their brands by enabling shoppers to see products in real-world situations through augmented reality (AR) applications. Increased revenue and client loyalty are frequently the results of this higher engagement.

Product Visualization Improvement

• With augmented reality (AR), consumers may virtually try on furniture, cosmetics, and apparel before making a purchase. Through AR simulations, merchants may provide realistic and accurate product representations, thereby addressing typical concerns associated with online shopping, such as fit or sizing issues. This enhanced product visualisation not only makes for a more enjoyable shopping experience overall, but it also lowers the possibility of returns, which benefits merchants by increasing cost-effectiveness and operational efficiency.

Restraints

Implementation Expenses

• The high implementation costs of AR technology are a major barrier to retailers' adoption of this technology. It can cost a lot of money to create AR apps, buy gear like AR-enabled devices, and integrate AR technology into current systems. Adoption may be hampered by this expense barrier, especially for smaller stores with tighter resources.

Massive Infrastructure is required

• The infrastructure needs and technical intricacy of AR technology are another limitation. Robust hardware, smart software, and internet connectivity are required for the implementation of AR systems. Retailers may also face difficulties in guaranteeing a smooth integration with current retail systems and resolving technological malfunctions or compatibility problems. These technological difficulties might prevent AR from being widely used in the retail industry.