Athleisure Market Updates

Skyquest Technology's expert advisors continuously track and analyze the latest developments and updates related to athleisure market. Our team of analysts stay abreast of all the recent news stories shaping the industry including new product launches by major companies, strategic partnerships, M&As, Patent filings and industry and regulatory developments.

Athleisure Market News

in Athleisure Market

Puma introduced the Fast-R Nitro Elite 3 in May 2025, asserting that it was the fastest running shoe ever produced and that it was more effective than its rivals. The shoe combines lightweight materials, a full-length carbon plate, and foam with nitrogen pumped into it using sophisticated 3D modeling inspired by Formula 1 design concepts. The Fast-R3 outperformed expensive running shoes like the Adidas Adios Pro Evo 1 and Nike Alphafly 3 by 3.5%, according to independent lab testing.
Adidas collaborated with the innovative fashion label AVAVAV in May 2025 to create a collection that combines fashion and performance art. By incorporating performance art and surrealist concepts into classic Adidas pieces like track pants, boxing shorts, and the Superstar shoe, the collection offers a playful and creative take on sportswear.
People requested leggings without a front seam, so Lululemon produced them in March 2025. The goal of this campaign is to celebrate the tenth anniversary of Lululemon's Align product line and increase sales from existing customers.

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Global Athleisure Market size was valued at USD 358.07 Billion in 2023 and is poised to grow from USD 391.25 Billion in 2024 to USD 814.91 Billion by 2032, growing at a CAGR of 9.3% in the forecast period (2025-2032).

Nike, Inc., Adidas AG, Puma SE, Under Armour, Inc., Lululemon Athletica Inc., VF Corporation, ASICS Corporation, New Balance Athletics, Inc., Columbia Sportswear Company, Skechers USA, Inc., Fila Holdings Corp., Anta Sports Products Ltd., Gymshark Ltd., Reebok International Ltd.

Rising health awareness drives global athleisure demand, as consumers seek stylish, comfortable clothing for workouts and daily wear, fueling long-term market growth.

Athleisure brands increasingly use eco-friendly materials and sustainable practices, meeting consumer demand for ethical products and boosting brand loyalty.

North America leads the 2024 athleisure market, driven by fitness-focused lifestyles, strong e-commerce, rising health awareness, top brands, and growing disposable incomes.

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Athleisure Market Updates

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