Arts and Crafts Market Trends

Skyquest Technology's expert advisors have carried out comprehensive research on the arts and crafts market to identify the major global and regional market trends and growth opportunities for leading players and new entrants in this market. The analysis is based on in-depth primary and secondary research to understand the major market drivers and restraints shaping the future development and growth of the industry.

Arts and Crafts Market Dynamics

Arts and Crafts Market Drivers

Development of E-Commerce

  • One of the significant arts and crafts industry trends is the boom of e-commerce. The convenience of online shopping has raised market penetration, particularly for specialist products. DIY culture, customization, and convenience of home delivery have helped sales of art supplies grow by 20% in 2024 on platforms such as Etsy and Amazon. The online purchasing trend is expected to increase until 2025.

Do-It-Yourself and Crafting Fad

  • The arts and crafts market has been fueled by the rising trend of do-it-yourself products and customized handicrafts. Crafting is simpler and trendier now due to social media platforms such as Instagram and TikTok. Pinterest recorded a 25% hike in the search for do-it-yourself (DIY)-related activities during 2024, and YouTube arts and craft videos also recorded a corresponding hike, prompting more individuals to engage in crafting as an activity.

Arts and Crafts Market Restraints

Issues with the Raw Material Supply Chain

  • The disruptions to the global supply chain have tested the arts and crafts industry, especially in terms of raw materials such as paper, paints, and fabric. Certain craft supplies experienced a 12% price hike in 2024 due to delays in delivery and the unavailability of eco-friendly parts. Small businesses and artisans who manufacture and sell their products using low-cost raw materials have been affected by this.

High Price Sensitivity in Emerging Markets

  • Price sensitivity is an issue in emerging countries such as India and some African countries. The price of art and craft supplies is still a major hindrance even with increased demand. Findings in 2024 indicated that 35% of Southeast Asian buyers believed imported art supplies were too costly, limiting the uptake of better equipment and supplies.

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Global Arts and Crafts Market size was valued at USD 42.88 Billion in 2023 and is poised to grow from USD 45.28 Billion in 2024 to USD 70.02 Billion by 2032, growing at a CAGR of 5.6% in the forecast period (2025-2032).

Top players in the competitive arts and crafts industry are constantly inventing new and innovative methods of attracting consumers. To appeal to ecologically aware consumers, companies such as Joann, Michaels, and Hobbycraft are increasing their online presence and introducing eco-friendly products. Smaller, specialist companies focus on sustainable craft supplies, but online stores such as Etsy and Amazon remain popular with a broad consumer base. Partnership with DIY experts and influencers has also been one of the primary strategies for expanding audiences. 'The Maker's Loft (USA, founded in 2019): A niche online store named The Maker's Loft unites artists and makers with material for a range of artistic pursuits. Customized, eco-friendly, and handmade goods are the site's forte. A range of creative materials and tools, from paper to paint, to fabric, is offered to artists that value ecologically sound approaches. Sales on the site increased by 25% in 2024 due to an increase in demand for ethical crafting material.', 'ArtSnacks (USA, founded in 2013): There is a subscription service known as ArtSnacks that provides thoughtfully curated boxes of superior art supplies. They send special, high-quality supplies that are hard to find in local art supply stores. To inspire artists with new supplies, tools, and techniques, ArtSnacks focuses strongly on sending surprise art kits every month. As of 2024, ArtSnacks had a large following of professional and amateur artists, particularly in the online world.', 'Sizzix', 'Crayola', 'Hobbycraft', 'Joann Stores', 'Amazon', 'Etsy', 'Walmart', 'Blick Art Materials', 'A.C. Moore', 'Darice', 'Cricut', 'Paperchase', 'The Art Shop', 'Faber-Castell', 'Winsor & Newton'

One of the significant arts and crafts industry trends is the boom of e-commerce. The convenience of online shopping has raised market penetration, particularly for specialist products. DIY culture, customization, and convenience of home delivery have helped sales of art supplies grow by 20% in 2024 on platforms such as Etsy and Amazon. The online purchasing trend is expected to increase until 2025.

Sustainable and Eco-Friendly Products: Consumers are increasingly interested in utilizing sustainable and eco-friendly art and craft supplies as environmental awareness continues to escalate. Eco-conscious consumers were attracted to Michaels and Hobbycraft's 2024 launch of recyclable paper and biodegradable glue alternatives. With a 15% rise in demand for sustainable materials, the trend is predicted to continue substantial growth of sustainable art and craft supplies through 2025.

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Global Arts and Crafts Market
Arts and Crafts Market

Report ID: SQMIG25J2105

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