Alcoholic Beverage Packaging Market Size

Global Alcoholic Beverage Packaging Market size was valued at USD 35.0 billion in 2023 and is poised to grow from USD 36.92 billion in 2024 to USD 56.67 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The increasing popularity of sustainable and eco-friendly solution within the industry is leading to the alcoholic beverage packaging market growth. With the rising concern about the environment, more consumers are preferring sustainable materials. Due to which manufacturers are increasingly shifting towards recycled and recyclable materials like recycled polyethylene terephthalate (rPET), which helps in decreasing the environmental impact of alcoholic beverage packaging.

The manufacturers are also adopting lighter and shatterproof materials that offer both environmental and practical benefits. These materials decrease the carbon footprint and increase the convenience for the consumers. Therefore, it becomes easier for the customers to use the packaging in outdoor settings, leading to the expansion of the consumer base. This alcoholic beverage packaging market trend highlights the extensive move towards sustainability because industries are trying to fulfill the environmental objectives and consumer demand for better sustainable packaging choices.

The increasing consumption of alcohol globally is leading to the growth of the market. This is mainly because of the changing societal dynamics, increasing disposable income, and growing social activities like parties, where alcohol is common. Furthermore, the increasing popularity of craft beers and artisanal spirits is also contributing to the growth of the trend because consumers are preferring unique and high-quality products. Moreover, the companies are also focusing on creative packaging that will improve the consumer experience. This consists of the development of aesthetic solutions that integrates innovative components. Most of the alcohol-producing businesses are utilizing ceramic glass bottles, bag-in-box, whiskey pouches, bag-in-tube, and attractive packaging formats. Different technological advancements in packaging design and printing is also helping the manufacturers to develop attractive and functional packaging the fulfills the preferences of the consumers.

In August 2022, Amcor, a trailblazer in responsible packaging solutions development and production, announced its acquisition of a leading flexible packaging facility in the Czech Republic. This strategic move bolsters Amcor's capacity to meet the growing customer demand within its flexible packaging network in Europe. This acquisition exemplifies the company's commitment to accelerating organic growth in Europe's lucrative product categories within its flexible packaging business.

The first ecoSPIRITS Intelligent Circular Closed Loop Network was launched in October 2022 by Diageo, a UK-based beverages company, in collaboration with ecoSPIRITS, a Singapore-based beverages packaging company. This is a system developed to reduce waste and environmental impact in the spirits industry, more specifically in the packaging and distribution sections. SmartPour 2.0S Smirnoff Edition is the first Internet of Things(IoT) device officially powered by ecoSPIRITS' cloud-based Circular ONE software platform in order to enhance the security, scalability and efficiency of ecoSPIRITS' global closed loop network.

Singaporean company Jinx Drinx introduced Boozy Punch ready-to-drink alcoholic beverages in May 2024. Boozy Punch represents an innovative alcoholic product featuring patent-pending pouch packaging with a sealed-in straw which helps prevent drink tampering and reduces danger from drug-facilitated sexual assault (DFSA). The product has an internal straw accessible through tear-off corner functionality which enables sip access while maintaining the security of the drink. This design resolves major safety concerns especially for younger consumers.