Agritourism Market Trends

Agritourism Market size was valued at USD 9.12 Billion in 2023 and is poised to grow from USD 10.19 Billion in 2024 to USD 24.87 Billion by 2032, growing at a CAGR of 11.8% during the forecast period (2025-2032).

The agritourism market is a highly competitive niche as it has many small businesses, medium size agribusinesses as well as large, scaled competitors all willing to tap into the increasing number of tourists taking agritourism as an activity. Many of the small family-run farms try to stand out by offering organic farm tours, sustainable farming practices, and even farm or glamping stays. Such firms usually focus on a niche market through their websites and social media by offering packages directed towards discerning customers who want to experience life on a farm firsthand. However, the mid-sized and bigger players tend to focus on offering a wide range of services including agricultural cooperative sponsored or backed operations that enhance the scale of the operations that include other facilities such as culinary services, adventure-based farm activities and large events such as corporate retreats and weddings. 'AGRILYS Voyages', 'Agritours Canada', 'Agriturismo France', 'Bay Farm Tours', 'Expedia Group', 'Farm To Farm Tours', 'Field Farm Tours', 'Greenmount Travel', 'Harvest Hosts', 'Select Holidays', 'Star Destinations', 'Trump Tours'

The benefits agritourism provides to farm owners has a great impact in terms of ameliorating their returns on investment especially by marketing their local food traditional cuisine. With agri-food tourism, people can visit rural settlements and farms and sample typical dishes that have been produced or prepared by the people living in that geographical area. Rural tourism activities on agricultural lands enable farms with agro-tourism activities wealth of the history, landscapes, and culture through the local food, beverages and crops.

Uplifting Rural Economy through Agritourism: Increased demand for agricultural assets for tourism and leisure activities is considerably pushing the market. The property owners are getting more interested in turning their properties into agritourism sites to maximize return on investment. For the farmers who are in the red due to failure in crop production, going into the business of agritourism has turned out to be a viable option in making ends meet and further increasing their income which is also forecasted to further drive growth in the global market.

North America is dominating with the largest agritourism market share. Agritourism is expanding all over North US, Canada and Mexico, as vacationers are eager to have hands-on experiences in the countryside. In Canada, provinces such as Ontario and British Columbia lead the market by offering such activities as tours to wineries, visits to organic farms, and tours to syrup producers. Such programs like Ontario’s Agritourism Strategy are encouraging provincial governments to make investments in rural tourism promotion and development of physical infrastructure. In Mexico the phenomenon of agritourism is on the rise, specifically in regions that are centrally located and known for coffee plantations, tequila farms, and agricultural sustainability models. And these travels allow foreign visitors to get acquainted with a part of local country culture which is agricultural in nature, elevating North America’s overall market share.