USD 51.14 billion
Report ID:
SQMIG30I2213 |
Region:
Global |
Published Date: March, 2025
Pages:
198
|Tables:
61
|Figures:
75
Global Vegan Snacks Market size was valued at USD 51.14 billion in 2023 and is poised to grow from USD 54.82 billion in 2024 to USD 95.61 billion by 2032, growing at a CAGR of 7.2% during the forecast period (2025-2032).
The global vegan snacks market is experiencing remarkable growth due to the increasing demand for vegan products and rising veganism worldwide, which offer significant health benefits. The inclusion of vegan snacks in daily diets improves gut health, strengthens the immune system, and reduces inflammation. Consumers are increasingly adopting vegan food in their snack routine, which is contributing to the growth of the market. However, the availability of substitutes for vegan snacks may hinder the market growth during the forecast period. The market is also positively impacted by the growing trend of snacking habits, as approximately 40% of the U.S. population has reported an increase in plant-based snack consumption. The increasing vegan population across the globe, particularly in major countries such as the U.S., the U.K., Australia, Canada, and India, is another significant factor contributing to the growth of the industry. According to surveys conducted by various organizations, the vegan population has significantly increased in these countries. Furthermore, the growing trend of veganism among celebrities and athletes is expected to provide ample growth opportunities for the market. The rise in health concerns has also led to the adoption of vegan food products, including vegan snacks. The harmful effects of animal-based food products on human health encourage people to choose vegan snacks over animal-based products. For instance, research indicates that the intake of red meat increases the risk of mortality due to stroke, diabetes, and heart disease. Additionally, animal-based foods support unhealthy gut bacteria, which can lead to various diseases. Therefore, the vegan industry is expected to experience continuous growth due to the increasing demand for healthy and sustainable food products.
US Vegan Snacks Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
USD 51.14 billion
Largest Segment
Chips
Fastest Growth
Chips
Growth Rate
7.2% CAGR
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Global Vegan Snacks Market is segmented by Product Type, Distribution Channel and region. Based on Product Type, the market is segmented into Nuts & Seeds, Bakery, Savory, Confectionery and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
By type, the market can be segmented into chips and bars. Chips segment is currently dominating the vegan snacks market as they are a popular and convenient snack option among consumers due to their availability and variety of flavors. Chips are also widely available in supermarkets and convenience stores, making them easily accessible for consumers. Furthermore, the increasing popularity of plant-based and vegan diets is boosting the demand for vegan chips.
Bars segment is the fastest growing segment in the vegan snacks market, with a high growth rate due to their convenience and portability. Vegan bars are popular among health-conscious consumers as they offer high nutritional value and energy content. Additionally, the increasing awareness of the benefits of plant-based and vegan diets is driving the demand for vegan bars. Companies are launching innovative vegan bars with unique flavors and ingredients to attract more consumers, further boosting the growth of this segment.
By flavor, the market can be segmented into sweet and spicy. The sweet flavor segment dominated the vegan snacks market. Sweet vegan snacks are popular among consumers as they offer a variety of options such as cookies, brownies, and cakes. Additionally, the increasing demand for vegan desserts and baked goods is driving the growth of the sweet flavor segment. The availability of a wide range of vegan sweet snacks in supermarkets and online stores is also contributing to the dominance of this segment.
Spicy flavor is a fastest-growing segment in the vegan snacks market. Spicy vegan snacks, such as chips, nuts, and trail mixes, are gaining popularity among consumers due to their unique flavors and health benefits. Spicy vegan snacks are often made using natural ingredients like chili, pepper, and paprika, which have antioxidant and anti-inflammatory properties. The demand for spicy vegan snacks is expected to grow due to the increasing interest in healthy and plant-based diets, as well as the popularity of international cuisines and flavors.
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In North America, the United States is the largest market for vegan products, with the highest number of vegan consumers. The rising trend of veganism among millennials and the growing awareness about the health benefits of plant-based diets are major factors driving the market growth. The increasing availability of vegan options in foodservice channels, such as restaurants and cafes, is also contributing to the market's growth in the region. Additionally, the growing number of startups and small-scale vegan food manufacturers in the region is expected to boost market growth further.
In contrast, APAC is the fastest-growing region in the vegan industry, with countries such as India, China, and Japan showing remarkable growth. In India, the rising trend of veganism and the increasing awareness about animal rights and environmental sustainability are major factors driving the market's growth. China is also experiencing significant growth in the vegan industry due to the rising health concerns among consumers and the government's efforts to promote healthy eating habits. Moreover, Japan's growing aging population and increasing awareness about health benefits associated with plant-based diets are driving the market growth in the country.
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Increasing awareness about the health benefits
Availability of various substitutes
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The vegan snacks market is highly competitive, with several small and large-scale players competing to gain market share. These players are focusing on developing new and innovative plant-based products to cater to the evolving consumer preferences. Many companies are investing in research and development activities to improve the taste, texture, and nutritional value of their vegan products. Moreover, companies are adopting various marketing strategies, such as social media marketing, celebrity endorsements, and partnerships with food service providers, to expand their customer base and increase their market share.
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global vegan snacks market analysis, the market is growing rapidly due to various factors such as the rising demand for vegan products, increasing health consciousness, and the growing vegan population across the globe. The industry is highly competitive with several small and large-scale players competing to gain market share by developing new and innovative plant-based products. The market trend is shifting towards sustainable and ethically sourced products, and companies are investing in research and development activities to improve the taste, texture, and nutritional value of their products. Despite the growth opportunities, the industry faces some challenges such as the availability of substitutes for vegan snacks and limited availability of raw materials.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 51.14 billion |
Market size value in 2032 | USD 95.61 billion |
Growth Rate | 7.2% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Vegan Snacks Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Vegan Snacks Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Vegan Snacks Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Vegan Snacks Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Vegan Snacks Market size was valued at USD 48.17 Billion in 2023 and is poised to grow from USD 51.11 Billion in 2024 to USD 82.08 Billion by 2032, growing at a CAGR of 6.10% during the forecast period (2025-2032).
The vegan snacks market is highly competitive, with several small and large-scale players competing to gain market share. These players are focusing on developing new and innovative plant-based products to cater to the evolving consumer preferences. Many companies are investing in research and development activities to improve the taste, texture, and nutritional value of their vegan products. Moreover, companies are adopting various marketing strategies, such as social media marketing, celebrity endorsements, and partnerships with food service providers, to expand their customer base and increase their market share. 'Beyond Meat Inc. (US)', 'Impossible Foods Inc. (US)', 'The Vegetarian Butcher BV (Netherlands)', 'Tofurky Company Inc. (US)', 'Amy's Kitchen Inc. (US)', 'Daiya Foods Inc. (Canada)', 'Gardein Protein International (Canada)', 'Lightlife Foods Inc. (US)', 'MorningStar Farms (US)', 'Quorn Foods Inc. (UK)', 'Sweet Earth Foods (US)', 'Field Roast (US)', 'Oatly AB (Sweden)', 'Vbites Foods Limited (UK)', 'Yves Veggie Cuisine (Canada)', 'Fry Family Food Co. (South Africa)', 'The Meatless Farm Co. (UK)', 'Moving Mountains Foods Ltd. (UK)', 'No Evil Foods (US)', 'Good Catch Foods Inc. (US)'
One of the major drivers for the growth of the vegan industry is the increasing awareness about the health benefits associated with plant-based diets. Vegan products, such as snacks, are considered to be rich in nutrients, fiber, and antioxidants, which help improve gut health and support the immune system. Additionally, plant-based diets are associated with reduced risk of chronic diseases, such as heart disease, diabetes, and certain types of cancer. As a result, consumers are increasingly adopting vegan products in their daily diets, which is driving the growth of the industry.
One key market trend in the vegan snacks market is the increasing demand for sustainable and ethically sourced plant-based products. Consumers are becoming more aware of the environmental impact of their food choices, and are increasingly looking for products that have a lower carbon footprint and are produced using sustainable practices. Moreover, there is a growing interest in plant-based products that are free from genetically modified organisms (GMOs) and artificial ingredients. As a result, many vegan companies are focusing on developing products that are not only plant-based but also sustainable and ethically sourced to meet the evolving consumer preferences.
In North America, the United States is the largest market for vegan products, with the highest number of vegan consumers. The rising trend of veganism among millennials and the growing awareness about the health benefits of plant-based diets are major factors driving the market growth. The increasing availability of vegan options in foodservice channels, such as restaurants and cafes, is also contributing to the market's growth in the region. Additionally, the growing number of startups and small-scale vegan food manufacturers in the region is expected to boost market growth further.
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