USD 3.9 billion
U.S. Air Fresheners Market Size, Share, and Growth Analysis
U.S. Air Fresheners Market By Product Type (Aerosol air Fresheners, Electric air fresheners), By Distribution Channels (Hypermarkets or supermarkets, Retail stores or general stores), By Types of Customers, By Diffuser Type, By Application - Industry Forecast 2025-2032
Report ID:
SQMIC30K2048 |
Region:
Country |
Published Date: March, 2025
Pages:
198
|Tables:
93
|Figures:
77
Format -
U.S. Air Fresheners Market Insights
U.S. Air Fresheners Market size was valued at USD 3.97 billion in 2023 and is poised to grow from USD 4.18 billion in 2024 to USD 6.32 billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).
The air freshener market provides solutions for pleasant indoor spaces. The product portfolio includes sprays, gels, candles, plug-ins and natural products. The U.S. air freshener market is experiencing notable shifts, which is primarily driven by increasing consumer awareness about indoor air quality. This awareness comes from rise in waste generation, particularly in urban areas. The landfills in U.S. urban areas are mostly near residential and commercial spaces leading to unpleasant odors. Therefore, the need for air fresheners increases in homes and offices especially natural air fresheners. Apart from this, the growing disposable incomes is one of the key reasons in rising demand for air fresheners. U.S. GDP per capita growth rate is approximately 5.5% year on year, reflecting a steady increase in purchasing power across the nation. As consumers have higher disposable incomes, their spending habits are shifting towards products that enhance their quality of life, including home-care and fragrance products like air fresheners along with increase in demand for premium air fresheners.
Addressing the issue of unpleasant odor Everspray, a new pioneer in the aerosol industry, announced the launch of its innovative aerosol air freshener product. Backed by an in-depth peer-reviewed study, Everspray’s innovative technology is set to transform the way people experience air fresheners. Everspray’s nanoparticles exhibit prolonged persistence which means its scents remain fresh and fragrant far longer than others on the market.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Aerosol
Fastest Growth
Aerosol
Growth Rate
5.3% CAGR
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U.S. Air Fresheners Market Segments Analysis
U.S. Air Fresheners Market is segmented by Product Type, Distribution Channels, Types of Customers, Diffuser Type, Application. Based on Product Type, the market is segmented into Aerosol air Fresheners, Electric air fresheners, Gel air fresheners, Candle air fresheners and Others. Based on Distribution Channels, the market is segmented into Hypermarkets or supermarkets, Retail stores or general stores, Pharmacies, Online markets and Others. Based on Types of Customers, the market is segmented into Individual and Enterprise. Based on Diffuser Type, the market is segmented into Active and Passive. Based on Application, the market is segmented into Households or residential areas, Commercial or corporate sectors, Hospitals or healthcare units and Automobiles.
Analysis by Type
By type categorization, the market is divided as aerosol, candle, electric, gel, liquid, and others. Among the given segments, the Aerosol segment dominates the market and is likely to maintain its hold over the forecast period. As of 2024 Aerosol air fresheners generated USD 1,068.6 million, and are projected to reach USD 1,126.2 million by 2032, with a CAGR of 5.3%. Aerosol's dominance in the U.S. market is led by their comfort, affordability, and ability to provide instant indoor freshness. Aerosols neutralize odors in both residential and commercial spaces conveniently, which makes them a popular choice for quick odor solutions. Moreover, the extensive variety of scents offered in aerosol form and innovations in eco-friendly packaging and formulations help maintain consumer demand.
The candle segment is poised to be the fastest-growing segment in the U.S. air fresheners market due to increase in demand for premium and lifestyle candle categories, though its market attraction differs from aerosols and electric air fresheners. Fragranced candles are generally linked to relaxation and creating a warm ambiance which attract a more specific consumer audience. This segment is projected to experience fastest growth, driven by rising demand for visually appealing products that also serve as home décor, as consumers are gravitating toward luxury and wellness-oriented scents for their living spaces.
Analysis by Application
As per U.S. air fresheners market analysis household segment is dominating the Air Freshener market. The household segment leads the air freshener market significantly, with revenue of around USD 2,253.6 million in 2024 and projected to grow to USD 3,403.9 million by 2032 at a CAGR of 5.2%. The growth is mostly led by changing consumer preferences, increase in awareness about indoor freshness and lifestyle enhancement. A major factor behind this segment's dominance is the trend toward creating comfortable and inviting living spaces. The main priority of consumers is to focus on home aesthetics and ambiance; therefore, air fresheners have become essential household items. Long-lasting and appealing scent products continue to drive this market expansion.
The commercial segment is the fastest-growing segment in the air freshener market, with revenue of USD 645.9 million in 2024 projected to reach USD 988.2 million by 2032 in the U.S. air fresheners market due to rising demand for pleasant-smelling environments in retail spaces, restaurants, and office buildings. Businesses increasingly recognize the influence of scent on customer experience and employee productivity, resulting in higher adoption of air fresheners in commercial settings. A key driver is the growing awareness of the psychological impact of scent on consumer behaviour. Companies invest in air fresheners to enhance brand image, create inviting atmospheres, and boost consumer spending through scent marketing. The growth of retail outlets and restaurants chains further increases the demand for air fresheners at commercial spaces.
U.S. Air Fresheners Market By Type
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U.S. Air Fresheners Market Regional Insights
In U.S., both California and Texas are the leading markets for air fresheners due to high population density, increased urbanization and rising consumer consciousness about home and car care products. California's emphasis on environmentally friendly, natural and organic products was due to some environmental awareness while Texas with its faster rate of urbanization and with higher disposable incomes means that there's higher product penetration from the simple electrical diffusers to aerosol.
U.S. Air Fresheners Market By Country
- Largest
- Fastest
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U.S. Air Fresheners Market Dynamics
U.S. Air Fresheners Market Drivers
Increase in Demand for Product Innovation and Technological Advancement
- U.S air freshener industry has undergone certain technological changes that has enhanced the production which is convenient to use and includes natural ingredients in air fresheners. Smart air fresheners which can be operated by a Smartphone, devices for adjusting the intensity of fragrance and scent duration, have led to increase in customer satisfaction. Also, using nature friendly substances and sustainable packaging will cater to a wider market.
Rising Disposable Incomes in U.S. Households
- Another factor that has boost the growth of the air fresheners is the increased disposable income because the GDP per capita in the U.S expands by about 5.5% every year. The shift towards financial stability has led to increased spending on items that improve on the quality of life, such as indoor fragrances. Also, the enhanced standards of living have led to a higher demand for improved air fresheners that have longer coverage, made from natural products, and solves the problem of body irritation.
U.S. Air Fresheners Market Restraints
Rise in Health Concerns and Allergy Risks
- Rising awareness for healthy lifestyle and increased allergies are the principal factors restraining the growth of Air fresheners market in the United States. With many indoor environments being marketed as aids for freshening up air, they have drawn concern given that they contain volatile organic compounds (VOCs) and other chemicals. Though they cover unpleasant smells, these chemicals are hazardous to human health and therefore customers want to avoid them and use organic and environmentally friendly products.
Market Saturation and Competition
- High market penetration results in strong levels of competition affecting the US air freshener market to a great extent. This is because there is a pool of brands offering a wide range of product options which increases competition. For the air freshener industry, the issues of price aggression, private-label retailers, costly innovation, and marketing channels exert more pressure on profit margins and make differentiation and sustainable profitability even more difficult.
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U.S. Air Fresheners Market Competitive Landscape
U.S air fresheners market is highly competitive due to the key players that emphasize on innovation, sustainability, and cost effectiveness. In fact, leading multinational companies associated with P & G Company, Johnson's, Reckitt, Benckiser and Henkel Organization top their production efficiency and technological innovation charts. These companies spend on creating new fragrances which have longer affects. They also work on creating better dispensing systems. As well as they concentrate on the quality of its scent and they try to produce environment friendly scents that will be made from natural products.
Top Players in U.S. Air Fresheners Market
- Procter & Gamble (United States)
- Reckitt Benckiser (United Kingdom)
- Henkel AG & Co. KGaA (Germany)
- Church & Dwight Co., Inc. (United States)
- S. C. Johnson & Son, Inc. (United States)
- Colgate-Palmolive Company (United States)
- Unilever (United Kingdom/Netherlands)
- Kimberly-Clark Corporation (United States)
- Clorox Company (United States)
- Newell Brands Inc. (United States)
- WD-40 Company (United States)
- Energizer Holdings, Inc. (United States)
- Spectrum Brands Holdings, Inc. (United States)
- Edgewell Personal Care Company (United States)
- SCENTCO, Inc. (United States)
- Candle-lite Company (United States)
- Air-Scent International (United States)
- Fresh Products, LLC (United States)
- American Covers, Inc. (United States)
- Handstands (United States)
US Air Fresheners Market Recent Developments
- In July 2023, The Yankee Candle Company released its “Daydreaming of Autumn” line. This included five new globally inspired scents that capture the spirit of autumn and graphic designs of the five new seasonal fragrances. Stressing on the scent, as well as on the appearance of the candles, Yankee Candle identifies another emerging tendency in the air freshener industry where buyers not only want to enjoy nice smells, but also appreciate well-designed objects.
- In April 2023, Yankee Candle Company collaborated with Vera Bradley to launch a limited-edition collection. This unique partnership invites families to gift charming floral-patterned candles. By aligning with Vera Bradley's lifestyle brand, Yankee Candle not only appeals to existing customers but also captures the attention of Vera Bradley's clientele, demonstrating the effectiveness of co-branding in driving sales and expanding market reach.
- In March 2023, WoodWick Candles introduced ReNew as a series of products that was created to meet the growing market for sustainable products. Being in line with the present-day concerns for sustainability and environmental impact, the renew collection proves that WoodWick is willing to provide the clients with scents that correspond to their new values. This launch is part of a larger industry shift towards sustainability, as consumers become increasingly aware of the impact of their purchasing decisions on the environment, and wish to express their beliefs through their purchasing choices.
U.S. Air Fresheners Key Market Trends
- Shift Towards Natural and Eco-Friendly Products: Today’s consumer is conscious about the environment, therefore most of them prefer air fresheners that are made from natural ingredients. Companies are answering consumers anxieties with green chemistry approaches to oils of essential and biodegradable packaging. This trend is in line with the increased consciousness of environmental conservation and increase in health consciousness, this makes businesses come up with more options which are sustainable. Consumers’ awareness of green products affects the market situation and presents furthering development and opportunities for enterprises.
- Increase in Demand for Multifunctional Products: Air fresheners that offers additional benefits like odor neutralization, air purification, and antibacterial properties, are becoming popular. Consumers seek products that provide more value beyond fragrance. Companies are combining features like HEPA filtration or UV sterilization with air fresheners to meet these demands. This trend highlights consumer shifting demands from fragrances to other utilities.
U.S. Air Fresheners Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, in conclusion, product innovations such as using natural and eco-friendly ingredients and technological advancement like smart air fresheners drive the U.S. air fresheners market. But certain health concerns and allergy risks related to chemical ingredients present in air fresheners impose certain challenges.
The aerosol segment is the most dominating segment because of their convenience, affordability, and ability to provide instant freshness. Aerosols effectively neutralize odors in residential and commercial spaces, making them a popular choice for quick and practical solutions. Their ease of use and widespread availability further enhance their appeal. Additionally, the extensive variety of scents offered in aerosol form and ongoing innovations in eco-friendly packaging and formulations help sustain consumer demand.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 3.97 billion |
| Market size value in 2032 | USD 6.32 billion |
| Growth Rate | 5.3% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on U.S. Air Fresheners Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on U.S. Air Fresheners Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the U.S. Air Fresheners Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the U.S. Air Fresheners Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the U.S. Air Fresheners Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the U.S. Air Fresheners Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
U.S. Air Fresheners Market Report Snapshots
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