USD 182.15 billion
Superfood Market Size, Share, and Growth Analysis
Superfood Market By Type (Fruits, Vegetables), By Application (Snacks, Beverages), By Distribution Channel (Hypermarkets, Online Channels), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2145 |
Region:
Global |
Published Date: January, 2025
Pages:
157
|Tables:
37
|Figures:
74
Format -
Superfood Market Insights
Global Superfood Market size was valued at USD 182.15 billion in 2023 and is poised to grow from USD 196.18 billion in 2024 to USD 355.12 billion by 2032, growing at a CAGR of 7.7% during the forecast period (2025-2032).
Superfood demand has benefited from rising healthcare costs, ageing population, food innovations, changing lifestyles, and medical discoveries, which has led to market growth overall. The market is being further boosted by the growing desire for natural, nutrient-rich foods that contain vitamins and critical minerals. Growing worries about obesity and general health in the United States are also fostering market expansion.
Globally, the fruits and vegetable type category is expected to rise favourably as factors such as increasing middle-class population, increase in disposable income, rapid urbanisation, shifting consumer lifestyles, and growing veganism trend. The development of online grocery shopping, increase in branding, and technological improvements are some of the key trends seen in the aforementioned market. However, obstacles like price fluctuation, bad weather, and quality problems limit the expansion of the market. The target consumer group for the consumption of copious amounts of fruits and vegetables has been vegans and vegetarians. Additionally, by raising information about the nutrient content, meatatarians who are more predisposed toward meat consumption may be persuaded to choose vegetarianism.
US Superfood Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
fruits
Fastest Growth
fruits
Growth Rate
7.7% CAGR
Global Superfood Market ($ Bn)
Country Share for North America Region (%)
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Superfood Market Segments Analysis
Global Superfood Market is segmented by Type, Application, Distribution Channel and region. Based on Type, the market is segmented into Fruits, Vegetables, Grains & Seeds, Herbs & Roots and Others. Based on Application, the market is segmented into Snacks, Beverages, Supplements, Bakery & Confectionery and Others. Based on Distribution Channel, the market is segmented into Hypermarkets, Online Channels, Convenience Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Superfood Market Analysis by Type
The fruits segment dominated global superfood market share. Fruits are a popular choice for people all around the world since they have advantages including less chances of nutrient deterioration and spoiling. Baby boomers make up another group of consumers for fresh produce and fruits. Younger people tend to be drawn to trendy diets like the raw food and paleo diets because they emphasise the health advantages of eating fresh produce. However, due to health issues, elderly people tend to have more of these good eating habits.
The grains and seeds segment is fastest growing segment. The high fibre content in grains helps people feel satisfied and full, which makes it easier to maintain a healthy weight. Additionally linked to a lower risk of diabetes and heart disease, whole grains. Human diets that include grains and seeds provide functional and nutritional advantages as well as a lower chance of developing chronic diseases. They offer the body a well-balanced meal that includes fatty acids, carbs, and proteins.
Superfood Market Analysis by Application
The beverages segment dominated the superfood market share in 2021. A relatively new application for superfoods is beverages, which is anticipated to expand moderately throughout the projected period. Superfood demand in beverages is expected to increase as people place more emphasis on living a healthy lifestyle and become more concerned about problems like obesity and nutritional deficiencies.
The bakery and confectionary segment is the fastest growing segment during the forecast period. Rising demand among bakers is anticipated to be driven by customer demand for inventive and delectable baked goods and confections. The rising demand for cakes and pastries prepared with fruits and grains is blamed for the expansion of the bakery and confectionary segment. As a result, the expansion of the segment is being driven by an increase in the consumption of wholesome foods.
Global Superfood Market By Filter Type
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Superfood Market Regional Insights
North America dominated the global superfood market share in 2021 owing to expanding acceptance of foods with high nutritional value and low calorie counts. Additionally, it is anticipated that the market would be driven by considerable R&D activities and the introduction of new monitoring methods.
The Europe market is expected to develop at the fastest rate during the forecast period. The Europe market is dominated by the UK. The expanding significance of food products with added fibre is blamed for the expansion of the Europe market. Additionally, the government makes ongoing attempts to promote the advantages of superfoods. With the assistance of non-governmental groups, the government is also putting together awareness campaigns for it.
Global Superfood Market By Region
- Largest
- Fastest
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Superfood Market Dynamics
Superfood Market Driver
Growing consumer interest in a healthy diet
- Consumers are now more aware of their own wellbeing and actively seek to improve it through healthy lifestyle choices as opposed to the usage of traditional medications. Superfoods, which permit products to include superfood ingredients, have developed as a result of the rising consumer interest in health and willingness to experiment. Due to the benefits they provide to human health, there is a rising demand for plant botanicals or extracts. As a result, these products provide customers with a significant number of nutrients while using little in the way of calories.
Superfood Market Restraint
Increasing competition of supplements provider
- Increasing competition from other health and wellness products like prebiotics, probiotics, and food supplements like whey protein and creatine, in addition to the foregoing, restrains market growth over the time of forecasting. The inadequate supply chains of some superfoods are another problem that limits the sale of these foods. These have high logistics costs, which makes it challenging for health lovers to purchase them.
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Superfood Market Competitive Landscape
Global Superfood Market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D.
Top Players in Superfood Market
- Nutiva (USA)
- Sunfood Superfoods (USA)
- NUA Naturals (Ireland)
- Del Monte Pacific Group (Singapore)
- Archer Daniels Midland Company (USA)
- Creative Nature (UK)
- Healthy Truth (USA)
- Nature’s Superfoods LLP (Singapore)
- Ocean Spray (USA)
- The Green Labs LLC (USA)
- Suncore Foods (USA)
- Apax Partners (UK)
- Supernutrients (UK)
- Bulk Superfoods (Australia)
- Navitas Organics (USA)
- Organic Burst (UK)
- Superlife Co. Pte Ltd (Singapore)
- Barleans Organic Oils (USA)
- Naturya (UK)
- Essential Living Foods (USA)
Superfood Market Recent Developments
- In March 2022, NEXE Innovations Inc. partnered with PSC Natural Foods to increased retail distribution in Vancouver Island and British Columbia.
- In November 2021, Naturya will release a slice of additional value superfood innovations in Chia Pudding, which mixes powdered and entire Chia seeds with actual fruit powders.
- In June 2021, Rritual Superfoods Inc. announced the launch of the Company's premium brand of functional superfoods in CVS stores, one of the largest drugstore chains in the States. It plans to have 1,500 locations open by the end of 2021.
Superfood Key Market Trends
- People are being pushed to choose healthier food options, including superfoods, as awareness of their benefits grows along with cases of contemporary health problems like cardiovascular illnesses, diabetes, osteoporosis, obesity, and cancer. People have started to turn to organic food items and superfoods, whose superior nutritional makeup aids in the prevention of different ailments. Some of the newest products, including moringa and wakame, which are expected to control a sizable piece of the global market, have already begun to acquire popularity.
Superfood Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our Global Superfood Market analysis, Europe is expected to capture higher market share. The growth of the region is attributed to growing significance of food products with added fibre is blamed for the expansion of the market in the Europe region. The UK has emerged as a significant contributor to market growth in Europe. In terms of type, the fruit type segment dominates the market. This segment's leading position can be attributed to it filled with vitamins, minerals, fiber, and plant compounds. In terms of application, the Beverages application led the market and is predicted to grow at the fastest rate.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 182.15 billion |
| Market size value in 2032 | USD 355.12 billion |
| Growth Rate | 7.7% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Superfood Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Superfood Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Superfood Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Superfood Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Superfood Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Superfood Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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