USD 136.5 Billion
Skincare Market Size, Share, and Growth Analysis
Skincare Market By Packaging Type (Tube, Bottle), By Gender (Women, Men), By Distribution Channel (Cosmetics Stores, Supermarkets/Hypermarkets), By Region -Industry Forecast 2025-2032
Report ID:
SQMIG30L2192 |
Region:
Global |
Published Date: December, 2024
Pages:
157
|Tables:
117
|Figures:
77
Format -
Skincare Market Insights
Skincare Market size was valued at USD 136.5 Billion in 2023 and is poised to grow from USD 142.78 Billion in 2024 to USD 214.02 Billion by 2032, growing at a CAGR of 4.6% during the forecast period (2025-2032).
The increasing demand for products such as face creams, sunscreens, and body lotions is responsible for tremendous global skincare market growth. Self-care has been on the rise; people are requiring fresh, youthful skin, and a more informed consumer base about skincare. In addition, the booming e-commerce sector plays a significant role in making the market more accessible and convenient for customers to have access to a wide range of products. Online resources provide ratings of products, deals, and personalized recommendations, all of which encourage buyers.
However, the inundation created with COVID-19 brought new challenges to cosmetics and beauty companies as the industry focused on an abrupt decline in sales as a result of lockdowns and store closures across the globe. With heavy losses in these companies of the global skincare market, the business was moved forward through rapid transformation. Many of them resorted to manufacturing goods such as hand sanitizers and cleaners for immediate consumer demand and business continuity. It is expected that the demand for skincare products will jump significantly with the introduction of new products and eco-friendly packaging options since customers are now inclined towards natural and organic ingredients. In the next years, these trends are expected to drive steady growth in the global skincare market.
US Skincare Market is poised to grow at a sustainable CAGR for the next forcast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Women
Fastest Growth
Men
Growth Rate
4.6% CAGR
Global Skincare Market ($ Bn)
Country Share for Asia-Pacific (%)
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Skincare Market Segments Analysis
Global Skincare Market is segmented by type, price range, ingredients, organic, occasion of use, brand, gender, end user, distribution channel and region. Based on type, the market is segmented into cleansers, toners, moisturizers, exfoliators, sunscreens, serums and masks. Based on price range, the market is segmented into budget, mid-range, premium and luxury. Based on ingredients, the market is segmented into natural ingredients and synthetic ingredients. Based on organic, the market is segmented into organic skincare products and non-organic skincare products. Based on occasion of use, the market is segmented into daily use, special occasions and seasonal use. Based on brand, the market is segmented into high-end brands, drugstore brands and niche brands. Based on gender, the market is segmented into men, women and unisex. Based on end user, the market is segmented into adults, teenagers and children. Based on distribution channel, the market is segmented into online retail and offline retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis by Packaging Type
As per the 2024 global skincare market analysis, the tube category dominated the market. Because tubes are small and easy to carry. As they are light in weight take up less space compared to bottles, and make product application easy, they may be rapidly transported on the move. Whereas with tubes, the contents may be exposed to air and light daily, if the lid is opened to allow the opening and closing of it. In such an event, it may lead to contamination or spoilage of the active ingredient in the product. For oils, serums, toners, and other liquid products, bottles are the best form of packaging; however, a product may be used using the tube, which is safer and hygienic in usage.
Growing customer preferences for creative and eco-friendly packaging options are expected to propel the bottle packaging segment to a large market share in the global skincare sector. To attract customers, manufacturers focus on developing unique and appealing packaging for lotions, serums, and other skincare products. In addition, recyclable and biodegradable materials enhance corporate image and customer confidence as the demand for eco-friendly operations continues to rise. Apart from physical appearance, bottle packaging can be quite robust by shielding the products from external influences as well as contaminants that otherwise would shorten their shelf life. This convergence of practicality, sustainability, and aesthetic appeal will spur the bottle packaging segment in the coming years.
Analysis By Gender
Based on the 2024 global skincare market forecast, the women category remains dominant in the market due to their increased awareness of the wide range of products that are available for diverse uses. This improved awareness increases demand for such products, especially those with specialized skincare requirements, such as sun protection, hydration, and anti-aging. Product development and innovative methods have gained momentum due to changed consumer consumption habits and rising skin care, grooming, and demands to look good. Customized services that meet women's requirements are being presented by most brands, thereby making the demand for this market surge ahead. Growth in the offer of eco-friendly, natural, and organic products has further helped these customers to drive demand from this market as well.
However, as men are becoming increasingly attentive to personal hygiene and wellness, the men category is growing, and this is going to take up a considerable market share of the global skincare market. Increasing self-consciousness among modern men about their appearance makes face creams, moisturizers, and sunscreens highly popular. This explains the change in social values and the significance of one keeping themselves at a level of professionalism, both as persons and professional men. The needs for products meant for skincare among the gentlemen created a company invention, which in return expanded product lines. Great development within this realm within the skincare business has therefore been available through this.
Global Skincare Market By Gender
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Skincare Market Regional Insights
Due to the growing population of working-class people and a rising standard of living with increased purchasing power in the region, Asia-Pacific contributed significantly to the skincare market. The changing lifestyle and increasing disposable income among the people of growing countries such as China, India, and Japan, have become greater stimulants for the people to spend on purchasing products; increasingly spending on personal care and wellness products can be witnessed. For instance, in December 2022, Kao Corporation launched a new brand line of cosmetics called "UNLICS" directed precisely at Gen Z Men, to keep pace with market tonality demands.
With the increase in awareness and accessibility of most brands to consumers, the North American skincare market is expected to rise exponentially. Demand is on the rise in countries such as the US, Canada, and Mexico due to consumers having given their skin care a greater priority than before to protect and nurture it. The product lines that are unique, creative, and from the most recognized companies, such as MAC, E.l.f., Olay, and Morphe, have made the greatest contribution to market growth. For instance, MAC launched the "Hyper Real" series of cosmetics in November 2022 with the mission of perfecting the look of female skin. Apart from this, such campaigns make this region a renowned hub of the profitable business of skincare products and bring new customers as well.
Global Skincare Market By Geography
- Largest
- Fastest
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Skincare Market Dynamics
Skincare Market Drivers
Growing Interest in Organic and Natural Products
-
Nowadays, increased awareness about synthetic chemicals and their harmful effects on consumers has triggered rising demand among those seeking natural and organic skin care products. They are becoming increasingly important for environmentally conscious consumers. As a result, companies are launching clean-label skin care products that are designed for this market and have, in turn, spurred innovation and opened new routes to safer, more environmentally friendly skin care products.
Development in Emerging Markets
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The global skincare market is increasing in emerging markets such as India, Brazil, and Southeast Asia due to rapid urbanization and increased disposable incomes. As a result of increased living standards and increased awareness about skincare, the consumers in these regions are spending more on personal care products. Growing markets are now significant contributors to the growth of the global skincare industry due to better distribution networks and increased accessibility to international brands through e-commerce channels.
Skincare Market Restraints
Less Awareness in Rural Areas
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Despite increasing demand globally, skincare products are not yet highly recognized or available in the rural areas of many developing countries. These rural parts face market penetration by lesser education programs, cultural hurdles, and weaker networks for distribution. Such markets lower sales because consumers of those regions often prioritize more pressing requirements before personal care needs. To effectively serve these unexplored areas, this gap demands more product availability and innovative marketing initiatives.
Allergic Reaction Sensitivity
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Due to fears of allergic reactions and sensitivity to the skin, many customers are hesitant to try out new skincare products. Some may experience a rash or irritation from a certain ingredient; this could slow the uptake of certain products. Due to the sensitivity, it requires investment in dermatological testing and clear labeling of such ingredients. These things make the introduction of new products costly and time-consuming and thereby affect the global skincare market outlook.
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Skincare Market Competitive Landscape
The global skincare market is fragmented due to the number of domestic or international competitors. Therefore, manufacturers have focused primarily on ensuring eco-friendly packaging alternatives and sustainable ingredients, including organic and vegan products, to reduce their carbon footprint. Manufacturers focus on using various botanical extracts as raw materials to cater to the increasing consumer demand for safer and less harmful products, which attracts customers.
Top Players in Skincare Market
- L’Oréal
- Unilever
- Procter & Gamble
- Estée Lauder Companies Inc.
- Shiseido
- Beiersdorf AG
- Johnson & Johnson
- Coty Inc.
- Amorepacific Corporation
- Kao Corporation
- LVMH Moët Hennessy Louis Vuitton SE
- Colgate-Palmolive Company
- Avon Products, Inc.
- Mary Kay Inc.
- Revlon, Inc.
- Oriflame Holding AG
- Clarins Group
- Natura & Co.
- GlaxoSmithKline plc
- Henkel AG & Co. KGaA
Skincare Market Recent Developments
- Avon had also collaborated with Perfect Corp. in November 2022 for the development and expansion of the virtual cosmetics technology system to help consumers decide upon the appropriate varieties.
- To help boost their business incomes pertaining to skincare businesses as well as manufacture new products, Kao Corporation aligned itself with the notable health care firm, Daiichi Sankyo in November 2022.
- To promote the next generation of investments in the Indian beauty care sector, The Estée Lauder Companies (ELC) partnered with Nykaa to create the "BEAUTY & YOU INDIA" plan in July 2022.
Skincare Key Market Trends
- Eco-Friendly and Sustainable Packaging: More environmentally conscious consumers are demanding eco-friendly goods, which has further increased the demand for green-based skincare products. Reusability of containers paired with recyclable and biodegradable packaging is being accepted more and more by both customers and companies. Besides just having a loyal customer base, owners of environmentally friendly brands have aligned themselves to global sustainability goals formulated to boost their market presence as they accrue long-term environmental benefits.
- Customized Skincare Products: Technological advancements are driving demand for customized skincare products. Ever more, customers are looking for particular products that will address individual skin issues, such as dryness, sensitivity, or acne. DNA-based tests, online consultations, and AI-powered technologies allow businesses to offer customized goods. This trend reflects a trend toward more focused and results-driven skincare regimens
Skincare Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the growing demand for natural and organic products, growing consumer knowledge of skin health, and the development of e-commerce platforms are factors that have led to strong growth in the skincare market. Brands are always coming up with new ideas to satisfy consumers' desires for sustainability, customized skincare products, and self-care. Changes are being brought into the market as more customers opt to use highly technological skincare products and mens' grooming. However, challenges such as the high costs of the product, legal boundaries, and apprehension of allergic reactions would limit growth in this market. Despite all these factors, the future of skincare is quite promising with high potential growth particularly in emerging countries and for eco-friendly innovations.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 136.5 Billion |
| Market size value in 2032 | USD 214.02 Billion |
| Growth Rate | 4.6% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Skincare Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Skincare Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Skincare Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Skincare Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Skincare Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Skincare Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Skincare Market Report Snapshots
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