USD 112.11 billion
Ready-to-Drink Tea and Coffee Market Size, Share, and Growth Analysis
Ready-to-Drink Tea and Coffee Market By Product (RTD Tea, RTD Coffee), By Packaging (Canned, Glass Bottle), By Price (Premium, Regular), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2155 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|Tables:
62
|Figures:
77
Format -
Ready-to-Drink Tea and Coffee Market Insights
Ready-to-Drink Tea and Coffee Market size was valued at USD 112.11 billion in 2023 and is poised to grow from USD 119.29 billion in 2024 to USD 195.94 billion by 2032, growing at a CAGR of 6.4% during the forecast period (2025-2032).
Tea and coffee that are labelled as "ready to drink" (RTD) are pre-made packaged drinks that are ready to drink at the moment of purchase. RTD tea varieties that are frequently found include fruit, black, green, herbal, matcha, oolong, and iced varieties. RTD coffee varieties include yerba mate, guarana, acai berry, ginseng, taurine, and iced varieties. The production of these products involves using various additives, extracts, preservatives, artificial and natural sweeteners, flavours, acidulants, and nutraceuticals.
These goods are typically enriched with necessary vitamins and minerals and are a great source of antioxidants. For instance, RTD green tea has catechin added, and black coffee has caffeine, vitamin B, potassium, magnesium, and polyphenols. They are frequently served in aseptic cartons, glass bottles, PET bottles, cans, and bottles made of polyethylene terephthalate (PET). RTD tea and coffee products offer numerous health benefits and increased customer convenience compared to commonly used beverage mixes, powders, or brew-it-yourself tea or coffee items.
One of the key reasons promoting market expansion is the rising demand for energy drinks with a flavour similar to coffee and tea. Additionally, consumers are gravitating towards ready-to-drink tea and coffee due to the fact that these beverages contain antioxidants and other healthy ingredients, while lifestyle diseases are becoming more prevalent. Millennials' use of RTD tea and coffee has increased as a result of these products' positioning as leisure goods.
US Ready-to-Drink Tea and Coffee Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
RTD Tea
Fastest Growth
RTD Coffee
Growth Rate
6.4% CAGR
Global Ready-to-Drink Tea and Coffee Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Ready-to-Drink Tea and Coffee Market Segments Analysis
Global Ready-to-Drink Tea and Coffee Market is segmented by Product, Packaging, Price, Distribution Channel and region. Based on Product, the market is segmented into RTD Tea and RTD Coffee. Based on Packaging, the market is segmented into Canned, Glass Bottle, PET Bottle and Others. Based on Price, the market is segmented into Premium, Regular, Popular priced, Fountain and Super premium. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Food Service and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Ready-to-Drink Tea and Coffee Market Analysis by Product
The RTD tea segment dominated the market by accounting for 63.8% of global revenue in 2022. Black, green, fruit, herbal, matcha, oolong, and iced are a few of the varieties of RTD tea that are frequently drunk. The demand for products has greatly increased as a result of the growing working population and professionals' busy schedules. Consumer preference for carbonated RTD tea is increasing, which is fueling the segment's expansion.
The RTD coffee segment is expected to grow at the fastest CAGR. Yerba mate, guarana, acai berry, ginseng, taurine, and iced are just a few of the popular RTD coffee flavours available today. Extracts, additives, preservatives, natural and artificial sweeteners, flavours, acidulants, and nutraceuticals are just a few of the substances used in their creation. The demand for coffee is expected to increase significantly because it is a widely consumed beverage and is seen as a healthier alternative to carbonated soft beverages.
Ready-to-Drink Tea and Coffee Market Analysis by Distribution Channels
Supermarkets and hypermarkets dominated the global market. RTD tea and coffee sales through this channel are being fueled by a changing retail environment and an increase in supermarket chains, particularly in densely populated nations like India. The increased product sales through this channel were also a result of the ample shelf space available in supermarkets and hypermarkets.
The online distribution segment is anticipated to grow at the quickest CAGR. This segment's growth is projected to be fueled by factors including increasing internet usage and targeted consumer marketing by businesses. Manufacturers' aggressive social media marketing initiatives are increasing product visibility. Via online retail platforms, customers can easily place purchases and manufacturers/vendors can reach audiences in distant areas. They can now operate cheaply, thanks to their online presence and are expanding their R&D spending.
Global Ready-to-Drink Tea and Coffee Market
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Ready-to-Drink Tea and Coffee Market Regional Insights
The Asia Pacific region dominated the global market. Demand for tea and coffee in the region is mostly driven by nations like India, China, and Japan because they have a large number of tea and coffee plantations. In particular, in Indonesia and Thailand, the market in the Asia-Pacific region is predicted to rise steadily over the coming years.
The Middle East & Africa is anticipated to grow at the fastest CAGR. The market in the region is anticipated to grow as a result of changing retail dynamics and rising product consumption. Furthermore, the region's rapidly expanding foodservice industry may help boost demand for tea and coffee already prepared for consumption. In order to meet the anticipated demand, the producers are creating variations that employ plant-based milk as well as fruity and flowery fragrances including orange, apple, peach, rose, and lavender.
Global Ready-to-Drink Tea and Coffee Market By Region
- Largest
- Fastest
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Ready-to-Drink Tea and Coffee Market Dynamics
Ready-to-Drink Tea and Coffee Market Drivers
Growing popularity of tea for health benefits to drive the market demand
- Tea, in particular, is known for its health benefits, such as its antioxidant properties and its potential to reduce the risk of chronic diseases. As consumers become increasingly health-conscious, they are turning to tea and other healthy beverages, including ready-to-drink tea and coffee.
- Changing consumer habits and preferences are one of the main drivers of the global ready-to-drink tea and coffee market. Over the past few years, there has been a significant shift in consumer preferences towards healthier and more convenient beverage options.
- As a result, ready-to-drink tea and coffee products have become increasingly popular, as they offer consumers a convenient and healthy alternative to traditional sugary beverages.
Ready-to-Drink Tea and Coffee Market Restraints
Competition from alternative beverages to Restrain the Market Growth
- The market faces intense competition from alternative beverages, such as energy drinks, sports drinks, and bottled water.
- These alternatives may be seen as healthier options by some consumers, leading them to shift away from ready-to-drink tea and coffee.
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Ready-to-Drink Tea and Coffee Market Competitive Landscape
Participants from both abroad and at home might be found in the market. Major market participants concentrate on tactics like innovation and new product launches in retail to improve their market offering.
Top Players in Ready-to-Drink Tea and Coffee Market
- Illycaffe S.p.A. (Italy)
- Tata Consumer Products Limited (India)
- Lavazza (Italy)
- Dallmayr (Germany)
- United Coffee (Switzerland)
- Lipton Teas and Infusions B.V. (Netherlands)
- Peet's Coffee & Tea (USA)
- The Coffee Bean & Tea Leaf (USA)
- ITO EN, Ltd. (Japan)
- Pokka Corporation (Japan)
- Suntory Beverage & Food Limited (Japan)
- Nestle S.A. (Switzerland)
- JAB Holding Company (Luxembourg)
- Monster Beverage Corporation (USA)
- Arizona Beverage Company (USA)
- Unilever (UK/Netherlands)
- Danone S.A. (France)
- Asahi Group Holdings, Ltd. (Japan)
Ready-to-Drink Tea and Coffee Market Recent Developments
- In December 2023, Coca-Cola India is reportedly venturing into the alcohol segment with its first product, Lemon-Dou, a ready-to-serve alcohol beverage already available globally. According to The Economic Times (ET), the company has initiated a pilot test of Lemon-Dou in Goa and select areas of Maharashtra.
- In September 2023, David Rennie, Nestlé's deputy EVP, highlighted the expanding coffee market in India. He mentioned the company's strategy of gaining market share through new product launches, including ready-to-drink cold coffee and frappe mixes.
- In July 2023, the Italian coffee roaster and café chain announced its collaboration with Hangzhou Onechance Tech for e-commerce and marketing. This partnership aims to enhance at-home coffee sales as the company targets a threefold increase in its China revenues by 2026.
Ready-to-Drink Tea & Coffee Key Market Trends
Innovative products formation
- Investment for R&D: Global ready-to-drink tea and coffee market, with manufacturers investing heavily in research and development to differentiate their products and capture market share.
- Demand for Functional Drinks: Consumers are looking for more than just a simple caffeine boost from their tea and coffee drinks. Manufacturers are developing products that offer functional benefits, such as energy-boosting ingredients, relaxation and stress relief, and even weight loss benefits.
Ready-to-Drink Tea and Coffee Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to the global ready-to-drink tea and coffee market report analysis, the market is a rapidly growing industry. It is driven by changing consumer preferences towards healthier and more convenient beverage options, increasing urbanization, and a growing middle-class population in emerging economies. The market is highly competitive, with many major players vying for market share. These players are investing heavily in innovation and product development to cater to changing consumer needs and preferences. However, there are also challenges to growth, such as regulatory challenges, supply chain disruptions, and sustainability concerns.
Overall, the global market is expected to continue to grow, driven by changing consumer preferences and increasing demand for healthier and more convenient beverage options. However, manufacturers will need to address sustainability concerns and other challenges to maintain growth and consumer trust.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 112.11 billion |
| Market size value in 2032 | USD 195.94 billion |
| Growth Rate | 6.4% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Ready-to-Drink Tea and Coffee Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Ready-to-Drink Tea and Coffee Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Ready-to-Drink Tea and Coffee Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Ready-to-Drink Tea and Coffee Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Ready-to-Drink Tea and Coffee Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Ready-to-Drink Tea and Coffee Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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