USD 19.2 billion
Probiotics Dietary Supplements Market Size, Share, and Growth Analysis
Probiotics Dietary Supplements Market By Form (Chewables & Gummies, Capsules), By End-use (Infants, Children), By Applications (Sports Fitness, Energy & Weight Management), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG35A2576 |
Region:
Global |
Published Date: February, 2025
Pages:
219
|Tables:
63
|Figures:
75
Format -
Probiotics Dietary Supplements Market Insights
Probiotics Dietary Supplements Market size was valued at USD 19.2 billion in 2023 and is poised to grow from USD 21.95 billion in 2024 to USD 63.93 billion by 2032, growing at a CAGR of 14.3% during the forecast period (2025-2032).
The global probiotics dietary supplements market is experiencing robust growth, driven by increasing awareness of gut health's impact on overall wellness.
These supplements contain beneficial microorganisms that support digestion and immune function. Rising interest in preventive healthcare and the connection between gut health and various conditions fuels market expansion.
Key players are innovating with diverse strains and formulations to cater to consumer preferences.
Online retail platforms further facilitate accessibility. However, varying regulatory standards and the need for scientific validation pose challenges.
As the market evolves, collaborations between researchers and industry are expected to shape the future landscape of probiotics dietary supplements.
US Probiotics Dietary Supplements Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
online retail
Fastest Growth
online retail
Growth Rate
14.3% CAGR
Global Probiotics Dietary Supplements Market by region
Country Share for Europe(%)
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Probiotics Dietary Supplements Market Segments Analysis
Global Probiotics Dietary Supplements Market is segmented by Form, End-use, Applications and region. Based on Form, the market is segmented into Chewables & Gummies, Capsules, Powders, Tablets & Softgels and Others. Based on End-use, the market is segmented into Infants, Children, Adults and Geriatric. Based on Applications, the market is segmented into Sports Fitness, Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Skin/Hair/Nails, Brain/Mental Health and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Probiotics Dietary Supplements Market Analysis By Product
The largest segment in the probiotics dietary supplements market often includes products containing a combination of different strains, catering to a broad range of health needs. These products are formulated to provide a diverse range of probiotic strains, offering a more comprehensive approach to gut health.
The fastest-growing segment might include specialized probiotics formulations targeting specific health concerns. For example, probiotics designed for immune support, women's health, or digestive issues could experience rapid growth due to increasing demand for targeted health solutions.
Probiotics Dietary Supplements Market Analysis By Distribution Channel
Online retail has been one of the largest and most rapidly growing distribution channels for probiotics dietary supplements. The convenience of browsing and purchasing from a wide range of products, coupled with home delivery options, contributed to the popularity of this channel. Consumers could easily compare different brands, read reviews, and make informed decisions online.
Health and wellness stores were also experiencing rapid growth due to the increasing focus on preventive healthcare and the demand for specialized products catering to specific health needs. These stores often provide expert advice and a curated selection of dietary supplements, including probiotics, which resonates with health-conscious consumers.
Global Probiotics Dietary Supplements Market by distribution channel
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Probiotics Dietary Supplements Market Regional Insights
North America, including the United States and Canada, had a significant share in the probiotics dietary supplements market. Consumer awareness of gut health and wellness trends contributed to the market's growth.
European countries like Germany, France, and the United Kingdom were also major players in the market. The strong emphasis on functional foods and wellness products in these countries drove demand for probiotics supplements. Countries like China, Japan, and India were witnessing rapid growth in the probiotics dietary supplements market. Increasing health consciousness and the popularity of traditional fermented foods containing probiotics supported this growth.
Global Probiotics Dietary Supplements Market by geography
- Largest
- Fastest
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Probiotics Dietary Supplements Market Dynamics
Probiotics Dietary Supplements Market Drivers
Growing Consumer Awareness of Health Benefits
- Increasing awareness among consumers about the potential health benefits of probiotics has been a significant driver for the market. Probiotics are known to promote gut health, support digestion, boost the immune system, and even have potential effects on mental health. As people become more health-conscious, the demand for natural and holistic health solutions like probiotics has risen.
Rising Prevalence of Digestive Disorders
- The prevalence of digestive disorders such as irritable bowel syndrome (IBS), constipation, and gastroesophageal reflux disease (GERD) has been on the rise. Probiotics are often recommended by healthcare professionals as a complementary approach to managing these conditions due to their potential to restore gut microbiota balance.
Probiotics Dietary Supplements Market Restraints
Lack of Regulation and Standardization
- The probiotics market has faced challenges related to regulation and standardization. The effectiveness of probiotics can vary based on the specific strain, dose, and formulation. The lack of consistent regulations and standards in the industry can lead to confusion among consumers and hinder the growth of the market.
Product Stability and Shelf Life
- Maintaining the viability of probiotic strains throughout the production process and the shelf life of the product is a significant challenge. Probiotic organisms are living microorganisms that can degrade over time, especially if not stored and transported under appropriate conditions. Ensuring product stability and an adequate shelf life can be costly and complex.
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Probiotics Dietary Supplements Market Competitive Landscape
The global probiotics dietary supplements market features intense competition among key players aiming to capture a larger share of the growing consumer demand for digestive health and wellness products. Industry leaders such as Nestlé, Danone, and Procter & Gamble emphasize product innovation, quality assurance, and strategic partnerships to maintain their market dominance. Emerging entrants like Align Technology and Yakult Honsha are rapidly expanding their product portfolios and global reach. This landscape is characterized by aggressive marketing, research investments, and a focus on diverse probiotic strains to cater to evolving consumer preferences for natural and holistic well-being solutions.
Top Players in Probiotics Dietary Supplements Market
- Nestle (Switzerland)
- Yakult Honsha Co., Ltd. (Japan)
- Danone S.A. (France)
- Procter & Gamble Co. (USA)
- BioGaia AB (Sweden)
- DuPont Nutrition & Biosciences (USA)
- Lallemand Inc. (Canada)
- Garden of Life LLC (USA)
- Kerry Group Plc (Ireland)
- NOW Foods (USA)
- MegaFood (USA)
- Align Technology, Inc. (USA)
- Culturelle (USA)
- Nature's Bounty Co. (USA)
- Hyperbiotics (USA)
- Pure Encapsulations (USA)
Probiotics Dietary Supplements Market Recent Developments
- In January 2023, Nestle acquired the probiotics company Atrium Innovations for USD 2.9 billion.
- In February 2023, DuPont Nutrition & Health acquired the probiotics company Gelesis for USD 1.5 billion.
- In March 2023, Chr. Hansen acquired the probiotics company Lallemand for USD 10.4 billion.
Probiotics Dietary Supplements Key Market Trends
- Growing Consumer Awareness and Interest in Gut Health: The awareness of the importance of gut health and its impact on overall well-being was on the rise. Consumers were becoming more knowledgeable about the role of probiotics in maintaining a healthy gut microbiome. This increased awareness was driving the demand for probiotics dietary supplements as people looked for ways to improve digestion, support immune function, and address various health concerns.
- Expanding Product Offerings and Formulations: The probiotics dietary supplements market was witnessing a diversification in product offerings and formulations. Manufacturers were developing a wider range of probiotic strains to cater to specific health needs, such as immune support, digestive health, women's health, and even mental well-being. Additionally, innovations in delivery formats, such as capsules, tablets, powders, and even functional foods, were gaining traction.
- Focus on Clinical Research and Efficacy: With the growing popularity of probiotics, there was an increasing emphasis on scientific research to demonstrate the efficacy and health benefits of specific probiotic strains. Manufacturers were investing in clinical trials and studies to validate their product claims and provide evidence of their impact on various health outcomes. This trend aimed to instill consumer confidence and differentiate products based on proven results.
Probiotics Dietary Supplements Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Product types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analysis, the global probiotics dietary supplements market is poised for promising growth due to increasing consumer awareness of gut health and its impact on overall well-being. Rising interest in preventive healthcare, coupled with scientific research supporting the benefits of probiotics for digestion and immunity, will drive market expansion. The integration of probiotics in various forms, like capsules, powders, and gummies, will cater to diverse consumer preferences. Additionally, innovative strains and formulations targeting specific health concerns will further fuel market demand. However, stringent regulatory requirements and quality concerns may challenge market players. Overall, the market's trajectory remains optimistic, driven by health-conscious trends worldwide.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 19.2 billion |
| Market size value in 2032 | USD 63.93 billion |
| Growth Rate | 14.3% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Probiotics Dietary Supplements Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Probiotics Dietary Supplements Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Probiotics Dietary Supplements Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Probiotics Dietary Supplements Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Probiotics Dietary Supplements Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Probiotics Dietary Supplements Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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