Print Equipment Market Trends

Skyquest Technology's expert advisors have carried out comprehensive research on the print equipment market to identify the major global and regional market trends and growth opportunities for leading players and new entrants in this market. The analysis is based on in-depth primary and secondary research to understand the major market drivers and restraints shaping the future development and growth of the industry.

Print Equipment Market Dynamics

Print Equipment Market Driver

Technological Advancements in Printing Technology

  • The primary force behind the growth of the print equipment market is the quick development of technology. Apart from this, instant and on-the-go printing is gaining all the popularity around the globe. By using the appropriate smartphone app, wireless connectivity in portable printers enables hassle-free printing for consumers. In addition to inspiring the future generation of young users to be more imaginative and acclimated to using printers with this technology, the futuristic technology will also.

Higher Demand for Advertisement through print media

  • As per World Press Trends by the World Association of Publishers, advertising was cited as the single most important source of income (27%) despite the declines in print advertising and ongoing difficulties with digital advertising, as well as the fact that audience revenue has consistently surpassed ad revenue in the reports for the past five years. Subscriptions (21%) and single copy sales (10%) were next, followed by a collection of various revenue streams.

Print Equipment Market Restraint

Growing Digitization

  • Despite the widespread usage of various reading materials, the print equipment market is anticipated to be impacted by the growing digitization. As per WAN-IFRA report by the World Association of Publishers, consumers strive for excellent journalism in a tumultuous "environment," filled with disinformation and mistrust, digital reader revenue and digital readership continued to rise dramatically last year, up roughly 27 percent and 36 percent, respectively. Additionally, publishers are relying on audiences-first approaches and digital subscriptions as the cornerstones of a sustainable future. This makes publishing challenges more difficult. The print equipment market expansion is projected to be hampered by the growing use of digital data and reading materials, such as e-books and online news subscriptions. While digital advertising remains a challenge on a number of fronts, revenues increased 8.8% last year.

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Global Print Equipment Market size was valued at USD 22.89 billion in 2023 and is poised to grow from USD 23.39 billion in 2024 to USD 27.84 billion by 2032,  growing at a CAGR of 2.2% during the forecast period (2025-2032).

Global print equipment market is growing and welcoming new competitors. To increase their market share, major players are concentrating on technological developments. As an illustration, Landa Corp. recently created nanotechnology to print on any type of surface with a minimum amount of pigment water-based particles. These advances should bode well for the world market. 'Canon Inc. (Japan)', 'Seiko Epson Corporation (Japan) ', 'Xerox Holdings Corporation (USA) ', 'HP Inc. (USA) ', 'Konica Minolta, Inc. (Japan) ', 'Ricoh Company, Ltd. (Japan) ', 'Fujifilm Holdings Corporation (Japan) ', 'Heidelberger Druckmaschinen AG (Germany) ', 'Koenig & Bauer AG (Germany) ', 'Komori Corporation (Japan) ', 'Agfa-Gevaert N.V. (Belgium) ', 'Durst Group AG (Italy) ', 'Electronics for Imaging, Inc. (EFI) (USA) ', 'Mimaki Engineering Co., Ltd. (Japan) ', 'Roland DG Corporation (Japan) ', 'Brother Industries, Ltd. (Japan) ', 'OKI Electric Industry Co., Ltd. (Japan) ', 'Sharp Corporation (Japan) ', 'Toshiba TEC Corporation (Japan) ', 'Lexmark International, Inc. (USA)'

The primary force behind the growth of the print equipment market is the quick development of technology. Apart from this, instant and on-the-go printing is gaining all the popularity around the globe. By using the appropriate smartphone app, wireless connectivity in portable printers enables hassle-free printing for consumers. In addition to inspiring the future generation of young users to be more imaginative and acclimated to using printers with this technology, the futuristic technology will also.

The sustainability mission taken up by key players active in the global print equipment market to compel the market to bring in eco-friendly products. For example, recently Bobst launched a new "high barrier flexible packaging solution" designed for recyclability. The company had successfully completed a pilot of the Digital Product Passports (DPP) initiative for a demo machine in Manchester. Moreover, switching to eco-friendly printing equipment, ink manufacturers are developing eco-friendly inks as consumers become more aware of the effects of their decisions on the environment. As compared to petroleum-based ink, soy-based ink provides true colours, is more environmentally friendly, and makes it simpler to recycle paper. This class of environmentally friendly inks is becoming more and more popular as corporate sustainability.

Global print equipment market is anticipated to be led by North America in the coming years. The trend is not expected to change any time soon. Rapid technological development and early uptake of cutting-edge technology in the area are the key market drivers.

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Global Print Equipment Market
Print Equipment Market

Report ID: SQMIG55A2007

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