USD 15.1 billion
Party Supplies Market Size, Share, and Growth Analysis
Party Supplies Market By Product Type (Balloons, Banners), By Category (Personalized, Readily Available), By Party Theme (Space, Football), By Pricing (Low, Medium), By Distribution Channel, By Application, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25AF2003 |
Region:
Global |
Published Date: January, 2025
Pages:
157
|Tables:
64
|Figures:
75
Format -
Party Supplies Market Insights
Party Supplies Market size was valued at USD 15.1 billion in 2023 and is poised to grow from USD 16.31 billion in 2024 to USD 30.18 billion by 2032, growing at a CAGR of 8.0% during the forecast period (2025-2032).
The global party supplies market has experienced significant growth by various factors such as increasing disposable incomes, changing consumer preferences, and the rising popularity of themed parties and events. As the world becomes more interconnected through social media and other communication channels, the desire to share and celebrate life's moments with friends and family has intensified. This has resulted in a surge in demand for creative and visually appealing party supplies to make these occasions memorable and Instagram-worthy. Moreover, the increasing inclination towards themed parties and events has significantly influenced the party supplies market.
Consumers are seeking innovative and personalised party experiences, leading to a higher demand for themed decorations, tableware, and costumes. Popular themes often include movie characters, superheroes, TV shows, and seasonal motifs. Manufacturers and retailers are responding to this trend by constantly updating their product offerings to cater to diverse and ever-changing preferences. The rise of e-commerce platforms has also been a game-changer for the party supplies market. Online retailing provides consumers with easy access to a vast array of party products, offering convenience and saving time compared to traditional brick-and-mortar stores.
US Party Supplies Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Tableware and Drinkware
Fastest Growth
games and activities segment
Growth Rate
8.0% CAGR
Global Party Supplies Market ($ Bn)
Country Share for North America Region (%)
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Party Supplies Market Segments Analysis
Global Party Supplies Market is segmented by Product Type, Category, Party Theme, Pricing, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Balloons, Banners, Pinatas, Games, Home Decor, Tableware/Disposables, Take Away Gifts and Others. Based on Category, the market is segmented into Personalized and Readily Available. Based on Party Theme, the market is segmented into Space, Football, Superhero, Disco Party, Sports, Princess, Poker / Casino, Paw Patrol and Others. Based on Pricing, the market is segmented into Low, Medium and High. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Convenience Store, Specialized Store, E-commerce and Others. Based on Application, the market is segmented into Commercial Use and Domestic Use. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Party Supplies Market Analysis by Type
Tableware and Drinkware hold a prominent position in the party supplies market due to their essential nature in every celebration. These items, including plates, cups, napkins, and cutlery, are indispensable for serving food and beverages during parties and events. The consistent demand for tableware and drinkware is driven by their practicality and widespread usage across various types of gatherings, from birthdays and weddings to corporate events and holiday parties.
On the other hand, the games and activities segment has emerged as the fastest-growing type in the party supplies market. This category encompasses a wide range of entertainment options, such as party games, photo booths, interactive activities, and themed challenges. The increasing popularity of interactive and engaging party experiences has fueled the demand for games and activities in celebrations. As hosts and party planners seek to create memorable experiences for their guests, the demand for innovative and entertaining party games and activities has surged, making this segment the fastest-growing in the industry.
Party Supplies Market Analysis by Application
Among the various applications of the global party supplies market, the most dominant segment is Individuals. Individual consumers who purchase party supplies for personal celebrations, such as birthdays, anniversaries, weddings, and other social gatherings, represent a significant portion of the market demand. The individual segment's dominance can be attributed to the vast number of personal events and celebrations that take place on a daily basis worldwide.
On the other hand, the fastest growing application segment of the party supplies market is Corporate. The corporate sector's increasing demand for party supplies is fueled by the rising trend of corporate events, promotional activities, product launches, and employee engagement programs. Companies and businesses are recognizing the importance of organising well-planned events to strengthen their brand presence, foster client relationships, and boost employee morale. As a result, the corporate segment is experiencing remarkable growth in the party supplies market.
Global Party Supplies System Market By Type
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Party Supplies Market Regional Insights
In the global party supplies market, different regions contribute to the industry's growth and development. Among these regions, North America emerges as the most dominant market for party supplies. The region's dominance can be attributed to its strong consumer spending on celebrations, including birthdays, weddings, holidays, and other special occasions. The cultural significance of various festivities and the popularity of organising themed parties have boosted the demand for a wide range of party supplies in North America.
On the other hand, the fastest growing region in the global party supplies market is Asia-Pacific. The Asia-Pacific region has experienced a significant surge in disposable income and urbanisation, leading to a shift in lifestyle and consumer behaviour. As a result, there has been a rising trend of celebrating occasions and events with parties and gatherings in this region. Furthermore, the influence of Western cultures and the growing popularity of social media have encouraged people to host elaborate and themed parties, driving the demand for party supplies in the Asia-Pacific market.
Global Party Supplies System By Geography
- Largest
- Fastest
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Party Supplies Market Dynamics
Party Supplies Market Drivers
E-commerce and Online Retailing
- The growth of e-commerce and online retail platforms has significantly contributed to the accessibility and visibility of party supplies. Consumers can conveniently browse and purchase a vast range of products, promoting market growth.
Party Supplies Market Restraints
Environmental Concerns
- The party supplies industry has faced scrutiny due to the environmental impact of single-use items like balloons, plastic tableware, and decorations. As eco-consciousness grows among consumers, there is a rising demand for sustainable and eco-friendly alternatives, putting pressure on the industry to adopt greener practices.
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Party Supplies Market Competitive Landscape
Manufacturers in the party supplies industry continually strive to introduce innovative and trendy products that cater to evolving consumer preferences. They invest in research and development to create a diverse range of party essentials, such as balloons, banners, tableware, party favours, and themed decorations. The ability to provide unique and eye-catching designs is a key factor that sets some manufacturers apart from the competition.
Top Players in Party Supplies Market
- Unique Industries (United States)
- Amscan Manufacturing (United States)
- Fun Express (United States)
- Party Deco (Poland)
- Beistle (United States)
- PD-Party (Netherlands)
- Faire (United States)
- Procos Party (Germany)
- Creative Party Ltd (United Kingdom)
- Factory Direct Party (United States)
- Party Express (United States)
- SoNice Party Inc. (China)
- Sunbeauty (China)
- Betallic (United States)
- Ginger Ray (United Kingdom)
- Anagram (United States)
- Joy Company (Japan)
- Gemar (Italy)
Party Supplies Market Recent Developments
- In May 2023, Smart Cents announced that it had acquired the party supplies business of Unique. This acquisition will help Smart Cents to expand its product offerings and reach a wider audience.
- In April 2023, Wilton announced that it had launched a new line of sustainable party supplies. These supplies are made from recycled materials and are designed to be environmentally friendly.
- In March 2023, American Greetings announced that it had partnered with Disney to create a new line of party supplies. This line will feature Disney characters and themes, and it is designed to appeal to children and adults alike.
- In February 2023, Chinet announced that it had expanded its product offerings to include a new line of biodegradable tableware. This tableware is made from plant-based materials and is designed to be compostable.
- In January 2023, Hallmark announced that it had launched a new line of party supplies that are specifically designed for virtual events. This line includes virtual invitations, decorations, and favours, and it is designed to help people celebrate special occasions from afar.
Party Supplies Key Market Trends
- Personalised and Themed Party Supplies: Consumers are seeking unique and creative ways to make their celebrations stand out, whether it's for birthdays, weddings, anniversaries, or other special occasions. As a result, there is a growing preference for party supplies that align with specific themes, characters, or colour schemes. This trend has prompted manufacturers and retailers to offer a diverse range of themed decorations, tableware, balloons, and other party essentials to cater to the evolving preferences of customers. Moreover, the rise of social media and the desire to create share-worthy moments have further fueled the demand for visually appealing and Instagram-worthy party setups, leading to a surge in customised and themed party supplies. To capitalise on this trend, companies are investing in design capabilities and collaborating with licensors to offer licensed party supplies featuring popular characters and franchises.
Party Supplies Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to the global party supplies market analysis, the increasing demand for party supplies in various industries, including event management, entertainment, and hospitality, is a key driver for market growth. Party supplies play a crucial role in enhancing the overall experience of parties and events, providing decorations, accessories, and themed items that cater to different occasions. Advanced party supply technologies, such as customizable and eco-friendly options, offer advantages such as personalised party themes and sustainable materials, catering to the growing trend of environmentally conscious consumers. The market is also driven by the rising focus on quality and aesthetics, with consumers seeking high-quality and visually appealing party supplies to create memorable experiences. The market for party supplies is influenced by regional preferences and cultural diversity, with different regions having unique party traditions and preferences for specific types of supplies. For example, North America and Europe have a significant market share, driven by a vibrant event culture and high consumer spending on celebrations. On the other hand, the Asia Pacific region is witnessing rapid growth in the party supplies market, supported by increasing disposable income, urbanisation, and the influence of Western party trends.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 15.1 billion |
| Market size value in 2032 | USD 30.18 billion |
| Growth Rate | 8.0% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Party Supplies Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Party Supplies Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Party Supplies Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Party Supplies Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Party Supplies Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Party Supplies Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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