Oral Care Market Regional Analysis

Asia-Pacific held the largest global oral care market share in 2021, and is likely to dominate the global market during the forecast timeframe owing to the presence of highly populated countries including China, and India, coupled with the increased demand for oral care products. The oral care market size in India is estimated at USD 1.74 billion in 2022, owing to the availability of key market players in the country, which is further driving the Asia Pacific market growth. Furthermore, the elderly people are more prone to tooth decay, tooth loss, and gum disease. The region's dominance may be attributed to the presence of a sizable elderly population in countries such as India, Japan, and China, which results in high consumption of these products. Japan is known for the world's largest geriatric population. According to the United States Census Bureau, Japan has nearly 26.6% of the global population aged 65 and up, increasing the prevalence of oral diseases. As a result, the strong growth of oral care products in the country is expected to boost the regional overall growth.

During the forecast period, North America is expected to grow with the most significant rate. Moreover, the region's increasing customer preference for herbal toothpaste products is influencing oral care market growth during the forecast timeline. The rising rates of disorders in countries like Mexico and Canada are driving up demand for these products. The U.S. oral care market size is continually growing owing to the presence of people opting for innovative oral care products, along with the increase in disposable income across the country. Furthermore, the availability of experienced dental hygienists in the U.S. is likely to boost demand for these products, which is helping to increase the U.S. market size over the anticipated period.