USD 425.2 billion
Report ID:
SQMIG35I2228 |
Region:
Global |
Published Date: June, 2025
Pages:
196
|Tables:
66
|Figures:
75
Global Nutraceuticals Market Size was valued at USD 425.2 billion in 2023 and is poised to grow from USD 468.15 billion in 2024 to USD 1010.83 billion by 2032, growing at a CAGR of 10.1% during the forecast period (2025-2032).
Growing health consciousness among people, high demand for sports nutrition, growing geriatric population, innovations in product formulations, and emphasis on preventive healthcare are driving sales of nutraceuticals.
Growing health and fitness awareness among consumers around the world coupled with shift towards preventive healthcare are expected to primarily drive nutraceuticals market growth. The global increase in aging population and rising chronic disease burden are also promoting nutraceuticals consumption. The growth of e-commerce and digital wellness platforms has drastically improved access to nutraceuticals, making product discovery, research, and purchasing easier than ever. Growing distrust in synthetic chemicals and rising preference for transparency in ingredient sourcing are also expected to help bolster the demand for nutraceuticals made from clean label ingredients.
On the contrary, high costs of premium nutraceuticals products, lack of standardization, scientific validation and efficacy challenges, and risk of contamination and adulteration are anticipated to slow down nutraceuticals market penetration across the study period and beyond.
How Nutraceuticals are Being Personalized Through Technologies?
The rise of personalized nutrition is reshaping the nutraceuticals market, driven by advances in genomics, microbiome science, and AI. Consumers increasingly seek supplements tailored to their genetic makeup, lifestyle, and health conditions. Companies are offering DNA-based testing kits that recommend customized supplement regimens based on nutrient deficiencies, allergies, or metabolic profiles. This trend promotes efficacy, consumer trust, and long-term engagement. Startups and wellness platforms integrate data-driven algorithms to offer real-time, personalized plans. As precision healthcare gains momentum, DNA-guided nutraceuticals are emerging as a premium segment, transforming the market from generic products to individualized health solutions with measurable outcomes.
Market snapshot - 2025-2032
Global Market Size
USD 425.2 billion
Largest Segment
Dietary Supplements
Fastest Growth
Functional Beverages
Growth Rate
10.1% CAGR
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The global nutraceuticals market is segmented by product, distribution channel, functional claim, end user, and region. Based on functional claim, the market is segmented into high/added fiber, vitamin/mineral fortified, brain health, bone health/added calcium, weight management, cardiovascular health, skin/hair/nails, added protein, and others. Based on product, the market is segmented into dietary supplements (vitamins, minerals, enzymes, fatty acids, proteins, others), functional foods (dairy food, breakfast cereals, snacks, baby food, others), and functional beverages (fortified and functional hot drinks, functional carbonates, fortified juices, herbal beverages, fortified and functional energy drinks, fortified water, others). Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail, and others. Based on end user, the market is segmented into lifestyle users, athletes, geriatric users, fitness enthusiasts, and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
The dietary supplements segment is slated to spearhead the global nutraceuticals market revenue generation potential in the future. Growing emphasis on improving immune, gut, and mental health among consumers and rise in popularity of holistic wellness are helping cement the dominance of this segment. High awareness regarding preventive healthcare is also expected to boost the dominance of this segment.
Meanwhile, the demand for functional beverages is slated to rise at a robust pace over the coming years. Increasing incorporation of functional ingredients in beverages and abandonment of soft drinks is expected to help create new opportunities via this segment in the future.
The lifestyle users segment is forecasted to hold a major chunk of the global nutraceuticals market share going forward. Growing awareness regarding health and wellness among lifestyle users and their willingness to spend more on health products are helping bolster the high share of this segment. Efforts of lifestyle users to maintain a balanced and healthy lifestyle are also helping cement this segment’s dominance.
On the other hand, the demand for nutraceuticals among geriatric users is slated to hold the second-largest share as per this nutraceuticals industry analysis. High risk of geriatric population to suffer from diseases and their robust increase in population are helping create new business scope going forward.
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High health awareness, advanced healthcare infrastructure, and established culture of consuming dietary supplements are helping North America lead global sales of nutraceuticals. Prioritization of preventive healthcare among consumers coupled with regulatory clarity from the FDA are also helping create new opportunities for market players. High interest in fitness fueled by celebrities and influencers is also expected to play a crucial role in governing the demand for nutraceuticals on a global level.
High health consciousness and increasing willingness to spend on preventive healthcare products allow this country to lead global consumption of nutraceuticals. High demand for sports nutrition and weight management products is also helping boost the sales of nutraceuticals going forward. Digital wellness platforms and personalized nutrition subscriptions are also helping cement the dominance of the United States not just in North America but on a global level as well.
Growing incidence of chronic diseases, preventive healthcare awareness, and government regulations under the Natural Health Products Regulations (NHPR) are governing nutraceuticals demand in Canada. Demand for nutraceuticals with organic, plant-based, and sustainable ingredients is rising rapidly. Canadian manufacturers emphasize transparency, quality, and ethical sourcing. With a robust health system and proactive consumers, the market is positioned for steady growth, especially in natural supplements and wellness-driven innovations.
Growing awareness regarding health and fitness coupled with rising disposable income helps Asia Pacific emerge as the fastest growing region in the world. Traditional medicine integration, such as Ayurveda and Traditional Chinese Medicine is highly popular among nutraceutical companies in this region. Boom in e-commerce penetration, government support for preventive healthcare, and changing dietary habits of consumers are also expected to expand the business scope for nutraceutical vendors operating in this region by 2032.
Presence of a large geriatric population and strong integration of traditional and modern health practices are helping govern the sales of nutraceuticals in Japan. Japan pioneered the FOSHU (Foods for Specified Health Uses) regulatory framework, which ensures scientific validation of health claims. Demand for collagen, probiotics, and green tea-based supplements is bringing in the most revenue for nutraceuticals companies. Japanese consumers value safety, efficacy, and traceability, making this a premium, scientifically regulated, and innovation-driven market.
The convergence of beauty, wellness, and advanced healthcare perfectly defines the nutraceuticals market in South Korea. Nutraceuticals containing probiotics, vitamins, and herbal extracts are preferred for enhancement of skin health, digestion, and immunity. The K-beauty and K-wellness trends have boosted demand for beauty-from-within nutraceuticals such as collagen and biotin. The government regulates functional health foods under the Korea Food & Drug Administration (KFDA), encouraging innovation with safety.
The rise in rate of aging population, prevalence of lifestyle-related disorders, and demand for clean-label, organic products are helping boost nutraceuticals demand in this region. High nutritional awareness among consumers and regulatory enforcement under EFSA is also playing a crucial role in supporting revenue generation for nutraceuticals companies in Europe. Continued innovation in delivery formats like gummies and functional drinks adds to Europe's growth momentum.
High health awareness, a strong pharmaceutical base, and stringent quality standards make Germany a key country for nutraceuticals providers in Europe. The aging population of the country drives nutraceuticals consumption for immunity, bone health, and cardiovascular support. Consumers prefer herbal and homeopathic remedies, aligning with Germany’s tradition of natural medicine. The market continues to grow as consumers seek clean-label, sustainable, and science-backed products, making Germany a stable, innovation-friendly environment.
High emphasis of cosnumers in improving self-care, immunity, and mental wellness is driving nutraceuticals sales in the country. Nutraceuticals with Vitamins D and C, omega-3s, and nootropics are highly sought-after in the United Kingdom. The surge in popularity of veganism in the country is boosting the demand for plant-based supplements and fortified foods. Consumers in the United Kingdom are actively seeking functional beverages and gummies, with a strong focus on cognitive health, sleep, and holistic well-being.
A mix of traditional herbal remedies and modern dietary supplements defines the nutraceuticals industry in France. Adoption of nutraceuticals to improve digestion, stress relief, weight control, and joint health is high in the country. Regulatory oversight by ANSES and EU regulations ensures safety and scientific substantiation of health claims. The wellness culture is embedded in French lifestyle choices, driving demand for functional foods and beverages.
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High Demand for Sports Nutrition and Boom in Fitness Culture
Technological Advancements in Extraction and Formulation
Lack of Standardization and Regulatory Discrepancies
Scientific Validation and Efficacy Challenges
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Nutraceutical providers should focus on the personalized nutrition trend to boost their sales potential. Focusing on developing plant-based nutraceuticals and incorporation of clean-label ingredients is the best opportunity for companies as per this nutraceuticals market analysis.
Providing nutraceuticals in different delivery formats is expected to be the prime focus of new companies. Here are a few startups that could change the future of nutraceuticals in the industry.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, growing health and wellness awareness and rising disposable income are slated to primarily drive the demand for nutraceuticals going forward. However, lack of standardization and scientific validation challenges are key issues expected to slow down the consumption of nutraceuticals in the future. North America is forecasted to emerge as the leading market for nutraceuticals providers owing to high consumer spending potential and growing awareness regarding preventive healthcare. Development of immune boosting formulations and vegan formulations are key trends driving the nutraceuticals sector in the long run.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 425.2 billion |
Market size value in 2032 | USD 1010.83 billion |
Growth Rate | 10.1% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Nutraceuticals Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Nutraceuticals Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Nutraceuticals Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Nutraceuticals Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Global Nutraceuticals Market Size was valued at USD 425.2 billion in 2023 and is poised to grow from USD 468.15 billion in 2024 to USD 1010.83 billion by 2032, growing at a CAGR of 10.1% during the forecast period (2025-2032).
Nutraceutical providers should focus on the personalized nutrition trend to boost their sales potential. Focusing on developing plant-based nutraceuticals and incorporation of clean-label ingredients is the best opportunity for companies as per this nutraceuticals market analysis. 'Nestle (Switzerland) ', 'Danone (France) ', 'BASF (Germany) ', 'Herbalife Nutrition (USA) ', 'Ingredion (USA) ', 'Archer Daniels Midland Company (ADM) (USA) ', 'Yakult Honsha (Japan) ', 'Otsuka Holdings (Japan) ', 'Royal DSM (Netherlands) ', 'International Flavors & Fragrances (IFF) (USA) ', 'Tate & Lyle (UK) ', 'Medifast (USA) ', 'BellRing Brands (USA) ', 'Glanbia (Ireland) ', 'Meiji Holdings (Japan) ', 'USANA Health Sciences (USA) ', 'Jamieson Wellness (Canada) ', 'Perrigo Company (Ireland) ', 'Nature's Sunshine (USA) ', 'Aker BioMarine (Norway)'
The surge in adoption of active lifestyles and growing interest in fitness is driving up the consumption of performance-enhancing nutraceuticals. Athletes and fitness enthusiasts are seeking protein supplements, amino acids, energy boosters, and recovery aids to optimize physical performance and endurance. Social media, fitness influencers, and wellness apps increase awareness and usage of these products. All of these factors support the global nutraceuticals market outlook going forward.
Immune-Boosting and Mental Wellness Formulations: Prioritization of mental and immune health by consumers around the world is driving the sales of nutraceuticals that support stress relief, sleep, mood, and cognitive function. Companies are focusing on incorporation of vitamin C, zinc, probiotics, ashwagandha, L-theanine, and magnesium in their offerings. Formulations targeting burnout, anxiety, and sleep disorders are especially relevant amid rising workplace stress and digital fatigue. This nutraceuticals market trend is becoming central to product innovation and marketing.
Why North America Leads Global Nutraceutical Consumption?
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