USD 2.6 billion
Mobile Application Security Market Size, Share, and Growth Analysis
Mobile Application Security Market By Solution (Software, Services), By Deployment (Cloud, On-premise), By Enterprise Size (Small and medium-sized enterprises, Large enterprises), By Vertical (BFSI, Telecom and IT), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45A2164 |
Region:
Global |
Published Date: February, 2025
Pages:
197
|Tables:
59
|Figures:
75
Format -
Mobile Application Security Market Insights
Mobile Application Security Market size was valued at USD 2.6 billion in 2023 and is poised to grow from USD 3.23 billion in 2024 to USD 18.42 billion by 2032, growing at a CAGR of 24.3% during the forecast period (2025-2032).
The popularity of mobile devices such as smartphones and tablets are on the rise, surpassing laptops and desktops due to their portability and similar functionality. These devices are used for a wide range of activities including messaging, media consumption, internet browsing, online shopping, banking, and more. The increasing global user base of mobile devices has led to a growing demand for mobile application security solutions. Mobile applications have become a significant target for security threats, with a rise in reported cases of malware attacks. The dependence on internet-based applications for various activities has further increased the demand for mobile application security solutions. However, the high cost and complexity of implementing embedded security solutions pose challenges to market growth. The adoption of Bring Your Own Device (BYOD) policies in organizations has increased the risk of security breaches as personal devices access sensitive organizational information. This has created a need for security solutions to minimize risks and protect mobile applications.
Additionally, the risk of data theft during email communication has led organizations and users to seek solutions that ensure secure data transmission. Government initiatives for digitization and the proliferation of digital transaction apps have resulted in an increase in malware and phishing attacks on mobile devices. As a result, individuals and businesses are increasingly adopting mobile security solutions. However, the usage of free mobile security solutions and interoperability challenges between mobile operating systems restrain market growth. Furthermore, lack of awareness about mobile security among customers also hinders market expansion. The integration of machine learning and artificial intelligence into mobile security applications presents significant opportunities for the global Mobile Application Security Market.
The adoption of artificial intelligence and machine learning enables enhanced threat recognition, vulnerability detection, and mitigation of cyber-attacks. These technologies offer advantages such as malware detection, security testing, and identification of potential risks. Government and defense sectors play a crucial role in driving the growth of the Mobile Application Security Market. These sectors prioritize securing confidential data from major breaches, contributing to market opportunities. Overall, the global Mobile Application Security Market is expected to witness lucrative growth in the coming years, driven by the increasing adoption of artificial intelligence, machine learning, and the need for enhanced security in various sectors.
US Mobile Application Security Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Professional
Fastest Growth
Managed
Growth Rate
24.3% CAGR
Global Mobile Application Security Market ($ Bn)
Country Share for North America Region (%)
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Mobile Application Security Market Segments Analysis
Global Mobile Application Security Market is segmented by Solution, Deployment, Enterprise Size, Vertical and region. Based on Solution, the market is segmented into Software and Services. Based on Deployment, the market is segmented into Cloud and On-premise. Based on Enterprise Size, the market is segmented into Small and medium-sized enterprises and Large enterprises. Based on Vertical, the market is segmented into BFSI, Telecom and IT, Retail, Healthcare, Education, Transportation and Logistics, Manufacturing, Government and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Mobile Application Security Market Analysis By Deployment
The dominant deployment mode in the market is cloud-based. Cloud-based deployment offers several advantages, such as scalability, flexibility, and cost-effectiveness. Organizations can leverage cloud-based solutions to secure their mobile applications without the need for extensive infrastructure investments. Cloud-based solutions also provide seamless updates and access to advanced security features, making them an attractive choice for many businesses.
However, the on-premises deployment mode is expected to be the fastest-growing segment in the mobile application security market. Some organizations, particularly those with stringent security and compliance requirements, prefer to have direct control over their security infrastructure. On-premises solutions offer them the ability to customize and manage their security measures within their own premises, providing a higher level of control and assurance.
Mobile Application Security Market Analysis By Service
The dominant segment in the global mobile application security market is currently the professional services segment. Organizations often seek specialized consulting and implementation services to address their unique security requirements. Professional services providers offer tailored solutions and expertise to help organizations strengthen their mobile application security.
However, the managed services segment is expected to be the fastest growing segment in the forecast period. The complexity and evolving nature of mobile application security drive the demand for managed services, as organizations prefer to leverage the expertise of external providers to manage their security operations effectively. Managed services offer continuous monitoring, proactive threat detection, and rapid response to security incidents, which are crucial in the dynamic threat landscape.
Global Mobile Application Security Market By Service
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Mobile Application Security Market Regional Insights
North America emerged as the dominant region in terms of mobile application security sales in 2022, and it is expected to maintain its leading position in the market. This is primarily attributed to the growing investment in enterprise data protection solutions in the region.
On the other hand, the Asia-Pacific region is anticipated to exhibit the highest growth rate during the forecast period. This growth can be attributed to the rising adoption of mobile security applications, advancements in mobile device technologies, and improved network connectivity, especially in the developing countries of the Asia-Pacific region.
Global Mobile Application Security Market By Region
- Largest
- Fastest
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Mobile Application Security Market Dynamics
Mobile Application Security Market Drivers
Rising Demand for Security Solutions to Offer Protection Against Web-Based Malware
The global mobile application security market is experiencing significant growth due to the increasing demand for security solutions that protect against web-based malware threats. Mobile devices play a crucial role in business applications, serving as intermediaries between app distribution platforms and data transmission channels. This has led to the development of applications that provide threat protection and data security for Android and iOS devices. Businesses across various industries recognize the importance of mobile application security in safeguarding consumer, business, and intellectual property data. The market growth is further driven by the need for secure mobile applications in consumer app development and IT acquisition strategies. Overall, the market is witnessing a surge in demand as organizations prioritize protecting their data and ensuring the security of their mobile applications.
Mobile Application Security Market Restraints
Lack of Resources and Capital Investment
- The growth of the mobile application security market is hindered by the challenges faced by small and medium enterprises (SMEs), primarily related to resource limitations and capital constraints. SMEs often lack the necessary resources and expertise to implement security and vulnerability management tools in their mobile devices. This limitation prevents them from effectively safeguarding their mobile applications against security threats. Additionally, capital problems further exacerbate the challenges faced by SMEs in investing in robust mobile application security solutions. As a result, the adoption of mobile application security solutions by SMEs is relatively low, impeding the overall market growth.
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Mobile Application Security Market Competitive Landscape
The global mobile application security market is characterized by intense competition among various players in the industry. Companies in this market strive to provide innovative solutions that address the growing security concerns associated with mobile applications. The competitive landscape is shaped by factors such as technological advancements, strategic partnerships, mergers and acquisitions, and product development initiatives. Key players focus on enhancing their offerings to meet the evolving needs of businesses and consumers, with a particular emphasis on threat detection, data protection, and vulnerability management. The competitive dynamics of the market encourage continuous innovation and the development of comprehensive mobile application security solutions to stay ahead in the rapidly evolving cybersecurity landscape.
Top Players in Mobile Application Security Market
- IBM (US)
- Synopsys (US)
- Rapid7 (US)
- Appdome (US)
- OneSpan (US)
- NowSecure (US)
- Lookout (US)
- Pradeo (France)
- Promon (Norway)
- GuardSquare (Belgium)
Mobile Application Security Market Recent Developments
- In January 2024, Apple revealed updates to iOS, Safari, and the App Store pointed toward ensuring compliance with the Digital Markets Act (DMA) in the European Union (EU). These updates encompass over 600 new APIs, enhanced app analytics, support for alternative browser engines, and provisions for handling app payments and distributing iOS apps. While implementing these changes, Apple has introduced additional safeguards to mitigate, though not eliminate, potential risks by the DMA to EU users. Through these actions, Apple remains committed to giving EU clients the best and most secure and accessible experience.
- In October 2022, Qualys, Inc., a leading provider of cloud-based IT, security, and compliance solutions, acquired the assets of Blue Hexagon. This acquisition integrates AI/machine learning capabilities into the Qualys Cloud Platform, enabling businesses to gain valuable insights from vast amounts of integrated data. By leveraging its robust Cloud Platform and extensive data points, Qualys can identify behavioral patterns, enhance network threat identification, exploit vulnerabilities, and mitigate risks across all assets and applications. This combination of integrated security data and machine learning technologies empowers Qualys customers with predictive and automated cybersecurity risk mitigation.
- In March 2024, Aryaka gained ground in network and security convergence by introducing SASE as a service.
Mobile Application Security Key Market Trends
- Increasing Adoption of Mobile Application Security Solutions: With the growing reliance on mobile applications for various activities, organizations are increasingly adopting mobile application security solutions to protect their sensitive data and ensure secure user experiences.
- Rise in Mobile Malware and Cyber Attacks: The proliferation of mobile devices has led to a rise in mobile malware and cyber-attacks. This has created a strong demand for mobile application security solutions that can detect and mitigate these threats effectively.
Mobile Application Security Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global mobile application security market analysis, the increasing reliance on mobile applications for various activities and the rising concerns regarding data protection and privacy are the key growth drivers. The market is also driven by the need to combat mobile malware and cyber-attacks, comply with regulatory standards, and ensure secure user experiences. The integration of artificial intelligence and machine learning technologies, along with the adoption of cloud-based solutions, is shaping the future of mobile application security. Collaboration with mobile app developers, emphasis on user experience, and the focus on proactive threat intelligence and risk assessment are key factors driving the market. Despite challenges such as resource constraints for small and medium enterprises, the market is poised for further expansion. North America currently dominates the market, while the Asia-Pacific region is expected to exhibit the highest growth rate, driven by increasing adoption of mobile security applications and advancements in mobile technologies. Overall, the global mobile application security market presents lucrative opportunities for organizations to protect their sensitive data and mitigate security risks in the mobile application landscape.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 2.6 billion |
| Market size value in 2032 | USD 18.42 billion |
| Growth Rate | 24.3% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Mobile Application Security Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Mobile Application Security Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Mobile Application Security Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Mobile Application Security Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Mobile Application Security Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Mobile Application Security Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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