USD 6.71 Billion
Mobile Analytics Market Size, Share, and Growth Analysis
Mobile Analytics Market By Offering (Solution, Service), By Application (Mobile Advertisement & Marketing Analytics, Targeting & Behavioral Analytics), By Enterprise Size (SMEs, Large Enterprises), By Region -Industry Forecast 2025-2032
Report ID:
SQMIG45F2139 |
Region:
Global |
Published Date: November, 2024
Pages:
195
|Tables:
92
|Figures:
71
Format -
Mobile Analytics Market Insights
Mobile Analytics Market size was valued at USD 6.71 Billion in 2023 and is poised to grow from USD 8.01 Billion in 2024 to USD 32.81 Billion by 2032, growing at a CAGR of 19.3% during the forecast period (2025-2032).
Both needs for actionable insights on the customer preferences and increased market penetration of smartphones have considerably influenced the global mobile analytics market growth. The usage of mobile analytics has compelled businesses to utilize mobile analytics to develop improved customer experiences and facilitate bespoke marketing approaches as smartphone usage spreads. The rise in mobile advertising and the widespread adoption of big data and data analytics technology have also helped expand mobile analytics. Businesses can gain critical insights to improve their marketing campaigns and decision-making processes by analyzing customer behavior and interactions on mobile platforms.
However, the market growth is facing some challenges, including heightened privacy concerns and unfamiliarity with the value added by mobile analytics. Consumers have limited the scope of this market due to apprehension about how personal information is being collected and applied; a lot of business remain unaware of the various ways in which mobile analytics could enable them to obtain competitive advantages. Contrarily, it is expected that when several innovative mobile analytics business solutions start entering the market, substantial development opportunities are predicted to arise. Machines in mobile analytics solutions are increasingly being linked with real-time data analysis to understand consumer behavior and cater to a lot more tailored experiences for companies. These developments are estimated to carry the market ahead during the forecast period.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Large Enterprises
Fastest Growth
SMEs
Growth Rate
19.3% CAGR
Global Mobile Analytics Market ($ Bn)
Country Share for North America (%)
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Mobile Analytics Market Segments Analysis
Global Mobile Analytics Market is segmented by Offering, Application, Industry vertical, Enterprise Size, and region. Based on Offering, the market is segmented into Solution, and Service. Based on Application, the market is segmented into Mobile advertisement and marketing analytics, Targeting and Behavioral analytics, Application performance analytics, and Others. Based on Industry Vertical, the market is segmented into BFSI, Retail & E-commerce, Healthcare, Government, Travel & Hospitality, IT & Telecom, Media & Entertainment, and Others. Based on Enterprise size, the market is segmented into Large Enterprises, and SMEs. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis by Enterprise Size
As per the 2024 global mobile analytics market analysis, the large enterprises segment held the highest stake in it. Big companies drive innovation in the global market by using advanced analytics technology to get valuable insights from mobile data. As people are now using smartphones and mobile applications, businesses are becoming increasingly dependent on mobile analytics for better analysis of user behavior, optimization of marketing strategies, and improvement in customer experiences. Innovations such as AI-driven predictive analytics and real-time monitoring will allow businesses to make data-driven choices, enhance operational efficiency, and stay competitive in a corporate climate that is more mobile-centric.
The SMEs segment is expected to grow significantly in the global mobile analytics market because of several factors. This makes it easier and affordable to employ mobile technology, where many SMEs are adopting online platforms and mobile applications when communicating with their customers. Moreover, mobile analytics technology helps organizations improve customer interaction, optimize app performance and enhance their marketing by making available useful information about what an end-user is doing for an SME. Cloud-based mobile analytics solutions that provide SMEs with cheap means of taking advantage of robust analytics capabilities without the need to incur significant infrastructure investment are further encouraging their acceptance and market development.
Analysis By Application
Based on the global mobile analytics market forecast, the mobile advertising & marketing analytics segment is the market leader. Businesses are using mobile analytics for monitoring campaign success, enhanced targeting, and an increased total marketing return on investment because of this rising dependency on mobile platforms for advertisements. The brand markets itself by having an idea about the behavior, inclinations, and engagement of the customer with mobile devices, which transfers to producing advertisements that are highly targeted to improve their customer engagement rates and conversion rates. It will sit on top of mobile advertising & marketing analytics because of the trend increase going into that mobile-first advertising strategy and the growing demand to have even more personalized, even in real-time, marketing insights for businesses to better reach and advertising effort.
In the upcoming years, the targeting & behavioral analytics is going to be highly upgraded. As communication and commerce become dominated by mobile devices, businesses continue to focus on using data to understand user behavior and personalize the experiences of their clients. With the aid of targeting and behavioral analytics, businesses will divide up their consumers according to their interest, habit, and way of interaction that would make the marketing message of the firm more potent and relevant. Business-to-business will further improve targeting techniques by incorporating AI, machine learning, and predictive analytics that are bound to raise conversion rates and enhance consumer happiness. It is expected that the increasing trend of data-driven, tailored interactions would propel this segment to grow.
Global Mobile Analytics Market By Enterprise Size
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Mobile Analytics Market Regional Insights
The adoption rate of mobile analytics solutions is very high due to their affordability and scalability. As a result, North America is the leading region in the mobile analytics industry, and this trend is expected to continue during the forecast period. Moreover, retail companies in North America are investing in cutting-edge technologies to streamline workflows. Mobile analytics improve the performance of retail sales and customer management. Moreover, the adoption of cloud-based mobile analytics is enhanced by better telecommunication infrastructure in countries such as the United States and Canada. Moreover, it is becoming increasingly necessary for retail firms to use mobile analytics to enhance customer satisfaction and improve their business, which is positive for market growth.
However, Asia-Pacific is expected to grow at the fastest rate during the forecast period. Many operational and economic benefits, such as real-time data analytics and data analytics, are expected to drive the market growth in Asia-Pacific. In addition, some of the key factors driving the growth of the mobile analytics market include the increasing demand for smartphones and other connected devices and the growing need for internet connectivity. In addition, the region's industry is growing with the increase in marketing and advertising through mobile platforms such as online portals and applications.
Global Mobile Analytics Market By Geography
- Largest
- Fastest
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Mobile Analytics Market Dynamics
Mobile Analytics Market Drivers
Increase of Mobile Internet Usage
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The major cause of the growth in the global mobile analytics industry is more usage of mobile devices, and better access to the internet through mobiles across the globe. Since customers are increasingly using smartphones to participate in social media activities, shopping, and surfing, companies wish to get more effective by fine-tuning their mobile strategy. While improving return on investment through mobile analytics, a firm can engage its customers effectively by analyzing user behavior, preference, and interaction with a business. This increases individualized experiences and effective marketing.
Rising Demand for Real-Time Data
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The growing demand for mobile analytics is pushed by real-time data that enables more rapid, data-driven decision-making. With real-time analytics, businesses may respond in time to the changing trends of customer habits, markets, and results of the marketing campaigns. As the competition intensifies, businesses would prioritize technologies that provide an immediate insight, thereby maximizing operational effectiveness, customer engagement, and satisfaction. It would be expected that the requirements for real-time analytics will continue to drive innovation.
Mobile Analytics Market Restraints
Data Security and Privacy Issues
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Privacy concerns are one of the most significant challenges that the mobile analytics business is facing. The use of personal data in mobile analytics has been rising, and because of this, users have become very concerned about their privacy. Strict rules, such as GDPR, limit the adoption of mobile analytics solutions, which makes it tough for organizations to gather and handle data without compromising the confidence of the user or exposing them to penalties in cases of a data breach event.
High Costs of Implementation
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Installing the most modern mobile analytics solution can prove to be a costly exercise for businesses, especially the small and medium-sized firms. The high upfront costs combined with ongoing expenses in the form of maintenance, software upgrade, and training cost may deter an organization from investing in these systems. The expansion of the market is constrained by this financial barrier in price-sensitive areas and sectors that find it challenging to budget large sums on advanced analytics.
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Mobile Analytics Market Competitive Landscape
Major competitors in the rapidly growing global mobile analytics market are aggressively vying with each other for market supremacy. The key market players that provide features such as user engagement analysis, application performance monitoring, and real-time reporting include Google LLC, Adobe Inc., IBM Corporation, Mixpanel Inc., and Flurry Inc., which is owned by Verizon Media, are the leading major companies with their powerful mobile analytics platforms. To maintain competitiveness, these established firms invest in cutting-edge technology, including machine learning and artificial intelligence, to enhance their analytics capabilities, improve predictive insights, and provide more personalized user experiences.
Top Players in Mobile Analytics Market
- Google LLC
- Adobe Systems Incorporated
- IBM Corporation
- Salesforce.com, Inc.
- Oracle Corporation
- Microsoft Corporation
- Amazon Web Services (AWS)
- SAP SE
- Flurry Analytics (Verizon Media)
- Mixpanel, Inc.
- Upland Software
- CleverTap
- Amplitude, Inc.
- AppsFlyer
- Kochava, Inc.
- Branch Metrics, Inc.
- Adjust GmbH
- Airship
- Data.ai
- Contentsquare
Mobile Analytics Market Recent Developments
- To provide mobility knowledge to the Middle East, Vianova formed a strategic partnership with on-demand transportation provider Fenix in November 2022. To get information on its fleets and improve cooperation with cities, Fenix uses Vianova's mobile analytics technology in five countries: Saudi Arabia, the United Arab Emirates, Bahrain, and Qatar.
- Pinterest has unveiled real-time data of their Pin Analytics on mobile platforms in August 2022. The tools are there to provide more information concerning how the Pins work at any time. The platform is also accessible through a web-based Analytics platforms, but its mobile version will keep more eyes on the track of people's numbers, even on the road.
- Roomvo and Mobile Marketing collaboratively developed an analytics visualizer module, in April 2022, that can be accessed on the client's website of Mobile Marketing. According to the company, using Roomvo's potent analytics, retailers may even acquire new levels of customer knowledge and make data-based business decisions, including arrangement of promotions and inventory systems.
Mobile Analytics Key Market Trends
- Combining Machine Learning and Artificial Intelligence: A growing trend uses AI and machine learning-based approaches in mobile analytics. This offers deeper insights along with predictive analytics and improves targeting through analysis of voluminous data and identification of hidden patterns. The power to automate decision-making through a mobile analytics platform based on AI powers proves more useful for companies seeking to establish themselves as being ahead of competitors, as it also provides access to tailored content and to improvement of marketing campaigns in real-time.
- Growth of Mobile Online Shopping: Mobile e-commerce is expanding; the mobile analytics landscape is changing. Many companies are embracing mobile analytics, knowing about consumer behavior and tracking trends, and even improving user experience as the number of people buying through mobile devices increases. Due to the vast number of people utilizing mobile payment solutions, retailers use such information for the optimization of mobile shopping platforms and to improve consumer engagement and thus boost the conversion rates, and such should propel further market expansion.
Mobile Analytics Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the growing usage of mobile devices, the need for real-time insights, and the requirement for companies to improve consumer engagement through data-driven initiatives are all driving the global mobile analytics market. Mobile analytics is essential for improving user engagement, boosting conversion rates, and optimizing marketing campaigns as mobile internet usage increases and businesses look for more individualized user experiences. However, the industry will have to face challenges in the form of data security and privacy issues and expensive implementation. Despite these challenges, this combination of artificial intelligence, machine learning, and developments in mobile e-commerce is expected to provide fresh expansion opportunities for the industry in the future, paving further progress and growth in mobile analytics market.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 6.71 Billion |
| Market size value in 2032 | USD 32.81 Billion |
| Growth Rate | 19.3% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Mobile Analytics Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Mobile Analytics Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Mobile Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Mobile Analytics Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Mobile Analytics Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Mobile Analytics Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Mobile Analytics Market Report Snapshots
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