Massage Oil Market Size, Share, Growth, By Product (Olive Oil, Almond Oil, Coconut Oil, Citrus Oil, Others), By End Use (Adult, Baby), By Application (Spa and Wellness Centers, Medical Therapeutics, Others), By Region, And Segment Forecast, 2025-2032

Global Massage Oil Market size was valued at USD 3.44 Billion in 2023 and is poised to grow from USD 3.69 Billion in 2024 to USD 6.44 Billion by 2032, growing at a CAGR of 7.2% in the forecast period (2025-2032).

The popularity of spa treatment at home presents another remarkable opportunity for the market expansion. Massage oils play an important role in this trend, as it allows consumers to create a spa-like atmosphere in their comfort space, to get the medical benefits while relaxing. Increasing awareness about the benefits of massage therapy, such as the reduction in stress, pain relief and better circulation, is projected to aid in market growth. The report also detects an increase in the use of essential oils in massage mixtures, as they provide additional medical benefits. The massage oil market is experiencing an increase in popularity due to the increasing demand in spas, salons and home use.

The rise in establishments of spas and wellness centers globally has created a substantial demand for spa essential products such as massage oils, serums, moisturizers, toners and mists, masks and creams, and others. They are considered extremely effective in addressing a range of physical and mental health conditions. With the growing pace of urbanization, working professionals are forced to follow a hectic lifestyle that can lead to health issues such as depression, stress, neck pain, and back pain, compelling them to choose massage therapy.

The rapidly advancing cosmetic and the personal care sector and widespread use of social media platforms have further created widespread awareness regarding the advantages of massage oils, leading to continuous developments by market players to launch more effective and natural offerings.

Market Key Attributes

In September 2024, globally recognized leader Welda announced the launch of his leveling facial care and facial cleaning area on Natural Skincare. The new area includes a mild facial cleanser, moisturizing tones and smoothing of day and night cream, each designed to complete a variety of skin that promotes a young and light color. These details emphasize the stability of Welda and the ongoing obligation to normal skin care by incorporating stability and citrus, organic ingredients and environmentally friendly packaging. In May 2024, the Australian Start -FUP intentions introduced their long-term products, natural Tingle Balm and expanded the presence of the market. This innovative product is designed to serve as both oil and an oil-based intimate lubricant and is designed with a mixture of organic and all natural ingredients. These botanical extracts work to stimulate a mild and tingling sensation, relaxation, erotic experiences. In September 2023, Welda expanded its legendary skin area by introducing a facial specific, 100% vegetarian skin care collection designed to provide intensive nutrition and hydration. This launch was a strategic step to accommodate the growing consumer demand for clean, plant-based beauty products that correspond to moral and environmental values. The new collection of skin food facial care uses the benefits of powerful plant-based ingredients, including pensions, chamomile, calendula, rosemary extracts and sunflower oils, known for their soothing, anti-inflammatory and deep moisturizing properties.