Jerky Snacks Market Regional Analysis

North America dominated the jerky snack market in 2019, accounting for 50.0% of the revenue share. According to the Simmons National Consumer Survey (NHCS) and the US Census, approximately 50.0% of the US population, or nearly 160 million people, consume meat snacks and beef jerky on a regular basis. Jerky is one of the most popular meat appetizers in the United States. Furthermore, the majority of the adult population in the United States consumes snacks at least once per day. This country has the world's largest snack market.

Asia Pacific is expected to see significant growth in the global jerky snacks market owing to growing popularity of meat sausages in the region. The rising demand for meat snacks in emerging markets such as China and India, owing to their growing populations, is expected to drive jerky snacks market growth. Long working hours, as well as the growing popularity of healthy snacking to avoid the negative health effects of junk food, are some of the factors that are expected to drive market growth in the region.

In Europe, on the other hand, the jerky snacks market is expected to grow at the fastest rate of 9.8% from 2021 to 2028. The rising demand for healthy protein-enriched snacks, as well as rising awareness of a healthy lifestyle, are driving the market growth. The region's potential markets include Germany, the United Kingdom, Luxembourg, and Belgium. The major players have been entering the market in order to capitalize on the growing demand for jerky snacks. For example, in September 2017, Jack Link's Beef Jerky announced plans to open a new manufacturing facility in the United Kingdom to increase production capacity.