Top Hair Styling Products Market Companies

Hair Styling Products Market size was valued at USD 23.4 Billion in 2023 and is poised to grow from USD 24.66 Billion in 2024 to USD 37.56 Billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The competitive environment of the hair styling products market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. 'L'oreal SA (France)', 'Revlon, Inc. (U.S.)', 'Coty, Inc. (U.K.)', 'Indus Valley (India)', 'Combe Incorporated (U.S.)', 'Hoyu Co., Ltd (Japan)', 'John Paul Mitchell Systems (U.S.)', 'Cover Your Gray (U.S.)', 'Kao Corporation (Japan)', 'NATULIQUE ApS (Denmark)', 'Puig (Spain)', 'Coty Inc. (U.S.)', 'Kao Corporation (Japan)', 'The Estée Lauder Companies Inc. (U.S.)', 'Oriflame Cosmetics AG (Switzerland)', 'KOSÉ Corporation (Japan)', 'CHANEL (U.K.)'

Increased demand for various hairstyles is driven by consumers’ interest in exploring new hairstyles, experimenting with hair colors and adopting new offerings. The main driver of increased demand is western heads' widely accepted hair types, including straight, curly, wavy, and other trends. Customer flexibility has created a dynamic market in which market products are valued highly. Also, continuous innovation by various companies in introducing new hair products is fueling the hair styling products market growth.

Consumers demonstrate a high level of consciousness and awareness about their appearance, driving growth in the hair styling products market. Lifestyle changes, with consumers gravitating towards sophisticated brands for hair, contributes significantly to the expanding market besides the continuous innovations by key players in the industry. This growth is also driven by strong marketing activities. As consumers are increasingly looking for more natural and sustainable alternatives, the market is witnessing an increase in the demand for plant-based products. In response to this hair styling products market trends, market players are strategically introducing new plant-based products, in line with the preference for natural and environmentally friendly solutions in hair styling.

North America remains the dominant region in the hair styling products market, driven largely by the strong demand for sophisticated luxury hair care products in the region. Consumers in North America show a strong interest in attending and have discovered the latest trends in hair styling, contributing to the continued search for new hair products and quality.