Hair Care Market Trends

Hair Care Market Drivers

Increase in prevalence of hair related issue among consumer

• The increase in prevalence of hair related problem among consumer such as hair loss, scalp dryness, dandruff, and surge in aesthetic appearance drive the demand of hair care product. Furthermore, the increasing consumer preference for natural and organic hair care products also drives the growth of the market.
• According to National Council of Aging, it was reported that around 33% of women, and 85% of men have some form of hair loss. This increases the need for hair growth shampoo and oil and drive the growth of the market.

Rise in consumer awareness about personal hygiene and grooming

• The consumer is more conscious about maintain healthy hair and scalp which surge the adoption of effective hair care solution. The rising emphasis on personal hygiene and appearance encourage the consumers to spend more in hair care product. The Ministry of AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homeopathy) actively promotes the use of herbal and natural hair care products as part of its national wellness campaigns.

Hair Care Market Restraints

Health Risks from Chemicals Restrain Market Growth

• The increasing concerns about the harmful chemical in hair care product such as parabens, sulfates and synthetic fragrances hinder the growth of the market. According to Environmental Science & Technology, a journal of the American Chemical Society (ACS), announced that several chemicals mostly cyclic volatile methyl siloxanes are found in hair care product. The research state that a person can inhale around 1-17 milligrams of harmful chemicals in a single hair care session in their home.
• In addition, Unilever, has recalled popular brands of aerosol dry shampoo, including Dove, after discovering they were contaminated with a chemical called benzene which cause cancer.

Counterfeit Products Erode Trust and Growth

• The increasing in low-quality hair care product is one of the major factors which restrain the market growth. Weak regulations enable their widespread availability, which damage the brand reputations and impact the sales. Consumers become hesitant to try premium or innovative products, hindering market expansion. Additionally, price sensitivity caused by fake products limits the success of high-end or specialized offerings. As brands struggle with trust-building and cost pressures, the widespread circulation of counterfeit items continues to restrain global hair care growth.