USD 99.6 billion
Hair Care Market Size, Share, and Growth Analysis
Hair Care Market Size, Share & Trends Analysis Report, By Product (Hair Colorants, Shampoo, Conditioner, Hair Oil, & Others) By Hair Type (Normal Hair, Dry Hair), By Region, And Segment Forecast, 2025-2032
Report ID:
SQMIG30L2094 |
Region:
Global |
Published Date: May, 2025
Pages:
179
|Tables:
66
|Figures:
78
Format -
Hair Care Market Insights
Global Hair Care Market size was valued at USD 99.6 billion in 2023 and is poised to grow from USD 103.68 billion in 2024 to USD 142.99 billion by 2032, growing at a CAGR of 4.1% during the forecast period (2025-2032).
The increasing prevalence of hair care awareness, advancement in technology, and rise in research and development activities drive the growth of the hair care market. According to SkyQuest Analysis, it was reported that nearly 90% of population use shampoo, and around 75% of population use conditioner. This surge the sale of hair care product and drive the market growth. Further, the growing disposable income among the emergent middle-class populace, coupled with increasing population and aging demographics, significantly contribute to market expansion globally.
In addition, technological innovations in hair care products, such as the development of organic and herbal formulations infused with botanical extracts such as antioxidants, essential oils, and natural oils, propel the growth of the market. The availability of travel-size packs and celebrity endorsements further accelerate the demand, especially in the shampoo segment.
The rising popularity of male grooming and long hair care in urban areas expands the consumer base, increasing demand across gender segments. Further, it was also analysed that nearly 85% of men use shampoo, globally. Salons are capturing a higher share of the market by leveraging data analytics and offering customized hair care services, directly competing with home care products.
Furthermore, increased investment in research and development activities by manufacturers is fueling the introduction of safer and more effective products, which accelerates innovation and product diversification in the market. HSA’s launch of the In-Water Hair Color reflects the impact of increased investment in research and development on innovation within the hair care industry. This innovative smart dye is crafted to address the varied needs of clients with exceptional simplicity and efficiency.
However, challenges such as intense competition between home care and salon services and the need for continuous product innovation to meet diverse consumer preferences may restrain market growth to some extent.
How is AI Advancing in hair care industry?
The hair care industry is rapidly evolving with the integration of advanced technologies such as machine learning and artificial intelligence (AI). Brands are now leveraging AI to offer highly personalized hair care solutions tailored to individual needs, which enhance customer engagement and satisfaction. For example, Myavana, a beauty tech startup, uses the AI to analyze unique hair profiles and deliver customized product recommendations. Their technology identifies hundreds of distinct hair combinations, enabling precise targeting of consumer hair goals and challenges.
This data-driven approach not only benefits consumers but also provides valuable insights for businesses to refine their marketing strategies. With growing investor interest, evidenced by Myavana’s recent $5.9 million funding round, AI-driven hair care is gaining momentum. The adoption of cloud platforms like AWS and conversational AI tools further supports scalability and innovation. Overall, AI personalization is becoming a key trend, reshaping the hair care market and creating new opportunities for brands to stand out.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Hair Colorants
Fastest Growth
Hair Colorants
Growth Rate
4.1% CAGR
Hair Care Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Hair Care Market Segments Analysis
The global hair care market is segmented by Product, By Hair Type, By Demography, By Price Range, By Source, By Category, By Distribution Channel, By Sales Channel and region. Based on By Product, the market is segmented into Hair Colorants, Shampoo, Conditioner, Hair Oil and Others. Based on By Hair Type, the market is segmented into Normal Hair, Dry Hair, Oily Hair, Curly or Wavy Hair, Straight Hair, Damaged or Chemically Treated Hair and Others. Based on By Demography, the market is segmented into Female, Male and Children. Based on By Price Range, the market is segmented into Low, Mid and High. Based on By Source, the market is segmented into Natural and Synthetic. Based on By Category, the market is segmented into Prescription and Over-the-counter. Based on By Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Online, Pharmacies/Drugstores and Others. Based on By Sales Channel, the market is segmented into B2B and B2C. Based on region, the hair care market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
How is the shampoo Segment Driving Market Leadership?
The shampoo segment dominates the hair care market due to several key factors. It is an essential daily-use product, ensuring consistent demand across all age groups and demographics. According to U.S. Census and the Simmons National Consumer Survey (NHCS), 307.84 million Americans used shampoo in 2020. Further, Continuous innovation in shampoo formulations, including natural ingredients and targeted solutions for issues like dandruff and hair thinning, attracts a broad consumer base.
Additionally, shampoos benefit from widespread availability through supermarkets, salons, and e-commerce platforms, making them easily accessible. Growing consumer awareness about hair health and environmental impacts has increased the demand for specialized and protective shampoos.
How is female driving the growth of the Hair Care market?
Based on the 2024 global hair care market forecast, the female segment dominates the market due to rising awareness of personal grooming, increasing demand for premium and organic products, and a greater focus on hair health and aesthetics. According to our analysis nearly 55% of female in U.S use hair care product every day.
Women are more likely to use multiple hair care products such as shampoos, conditioners, serums, and styling products regularly. Additionally, social media influence, beauty trends, and increased spending power among women are significantly driving the hair care market growth globally.
Hair Care Market Analysis by Product ($ Bn)
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Hair Care Market Regional Insights
Why is Asia Pacific Leading Hair Care Market in 2024?
The Asia Pacific region is witnessing substantial growth in the hair care market demand, propelled by rising disposable incomes and rapid urbanization. As more consumers move to urban areas and experience lifestyle changes, there is an increased demand for convenient and effective hair care products. The growing middle class is willing to invest in premium and diverse hair care solutions, leading to hair care market expansion.
Japan Hair Care Market
Japanese consumers are increasingly seeking hair care products that incorporate natural ingredients and offer multifunctional benefits. Concerns about pollution and UV exposure are driving the demand for products that not only cleanse but also protect and nourish the hair.
China Hair Care Market
In China, the influence of Western beauty standards is shaping consumer preferences, leading to increased demand for hair care products that promote smooth, voluminous hair. This trend is encouraging both local and international brands to innovate and offer products that align with these beauty ideals.
What factors are driving the growth of the Hair Care market in North America?
In North America, the hair care market is experiencing significant growth driven by personalization and technological innovations. Consumers are increasingly seeking products tailored to their specific hair types and concerns, leading to the rise of customized hair care solutions. Companies are leveraging Artificial Intelligence (AI) and machine learning to analyze individual hair profiles and recommend personalized regimens, enhancing customer satisfaction and brand loyalty.
U.S. Hair Care Market
The U.S. hair care market is experiencing significant growth driven by technological innovations, particularly in personalized hair care solutions. Companies are leveraging Artificial Intelligence (AI) to analyze individual hair types, scalp conditions, and personal preferences, enabling the creation of customized hair care regimens. This personalization caters to consumers' increasing demand for products tailored to their specific needs, enhancing customer satisfaction and brand loyalty.
Canada Hair Care Market
Canadian consumers are increasingly prioritizing natural and organic hair care products, driven by a growing awareness of the potential adverse effects of synthetic chemicals. This shift is prompting manufacturers to develop formulations free from harmful ingredients like sulfates and parabens, aligning with consumers' health-conscious preferences.
How is Europe Maintaining its Dominance in Hair Care Industry?
European consumers are increasingly prioritizing natural and sustainable hair care products, influenced by heightened environmental consciousness and health awareness. The demand for products free from harmful chemicals and packaged in eco-friendly materials is reshaping the hair care market landscape. Brands are responding by launching lines that emphasize natural ingredients and sustainable practices, aligning with consumers' preferences for ethical and environmentally responsible products.
Germany Hair Care Market
In Germany, there is a notable increase in demand for fragrance-free hair care products, particularly among consumers with sensitive scalps. Research indicating the presence of potentially harmful chemicals in scented products has heightened consumer awareness, leading to a preference for milder, hypoallergenic formulations.
UK Hair Care Market
UK consumers are increasingly favoring natural and sustainable hair care products, influenced by heightened environmental consciousness and health awareness. The demand for products free from harmful chemicals and packaged in eco-friendly materials is reshaping the hair care market landscape.
Hair Care Market By Geography
- Largest
- Fastest
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Hair Care Market Dynamics
Hair Care Market Drivers
Increase in prevalence of hair related issue among consumer
- The increase in prevalence of hair related problem among consumer such as hair loss, scalp dryness, dandruff, and surge in aesthetic appearance drive the demand of hair care product. Furthermore, the increasing consumer preference for natural and organic hair care products also drives the growth of the market.
- According to National Council of Aging, it was reported that around 33% of women, and 85% of men have some form of hair loss. This increases the need for hair growth shampoo and oil and drive the growth of the market.
Rise in consumer awareness about personal hygiene and grooming
- The consumer is more conscious about maintain healthy hair and scalp which surge the adoption of effective hair care solution. The rising emphasis on personal hygiene and appearance encourage the consumers to spend more in hair care product. The Ministry of AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homeopathy) actively promotes the use of herbal and natural hair care products as part of its national wellness campaigns.
Hair Care Market Restraints
Health Risks from Chemicals Restrain Market Growth
- The increasing concerns about the harmful chemical in hair care product such as parabens, sulfates and synthetic fragrances hinder the growth of the market. According to Environmental Science & Technology, a journal of the American Chemical Society (ACS), announced that several chemicals mostly cyclic volatile methyl siloxanes are found in hair care product. The research state that a person can inhale around 1-17 milligrams of harmful chemicals in a single hair care session in their home.
- In addition, Unilever, has recalled popular brands of aerosol dry shampoo, including Dove, after discovering they were contaminated with a chemical called benzene which cause cancer.
Counterfeit Products Erode Trust and Growth
- The increasing in low-quality hair care product is one of the major factors which restrain the market growth. Weak regulations enable their widespread availability, which damage the brand reputations and impact the sales. Consumers become hesitant to try premium or innovative products, hindering market expansion. Additionally, price sensitivity caused by fake products limits the success of high-end or specialized offerings. As brands struggle with trust-building and cost pressures, the widespread circulation of counterfeit items continues to restrain global hair care growth.
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Hair Care Market Competitive Landscape
To remain competitive in the hair care market, the salon and clinics focus on personalized treatment. The global hair care Market is highly fragmented, with a notable concentration of market share among a few multinational giants, while a significant portion remains distributed across numerous regional and niche players. L’Oréal leads the global hair care market with a dominant share of 11.20%, leveraging its vast product portfolio, robust R&D capabilities, and strong global brand equity.
Top Player’s Company Profiles
- L'Oréal Group
- Procter & Gamble (P&G)
- Unilever
- Henkel AG & Co.
- Shiseido Company
- Revlon, Inc.
- Johnson & Johnson
- Estée Lauder Companies
- Coty Inc.
- Kao Corporation
- Amorepacific Corporation
- Oriflame Cosmetics Global SA
- Kimberly-Clark Corporation
- Church & Dwight Co., Inc.
- Davines S.p.A.
- Avalon Organics
- Matrix (A division of L'Oréal)
- Moroccanoil
- Paul Mitchell Systems
- Oriflame Cosmetics
Recent Developments in Hair Care Market
- In January 2025, Clairol announced the launch of ColorStrong, which is the first-ever bonding hair color line, having multi-dimensional color with advanced hair strengthening benefits. It responds to the increasing consumer demand for high-performance, and health-conscious hair products.
- In April 2024, Kao Corporation has initiated a major transformation of its hair care business. The company launch melt, which aims promote “beauty care for relaxing moments,” mostly focus on hair care during self-care routines. This launch also to strengthen its market position and align with evolve consumer wellness trends.
- In April 2024, epres, announced the launch of Healthy Hair Shampoo & Conditioner. These products are designed for professional bond repair and pre-wash bond repair treatment. The latest innovation use the patented formula powered by Bio diffusion technology.
Hair Care Key Market Trends
Emerging Trends Shaping the Future of Hair Care
- Short-Term: In the short term, growing consumer awareness around scalp health, early signs of hair damage, and the benefits of ingredient transparency will drive market growth. The increasing demand for personalized hair care solutions, including AI-driven diagnostics and customizable product formulations, is expected to enhance consumer satisfaction.
- Mid-Term: Over the next three to five years, the integration of biotechnology and dermatological research into hair care products will reshape product development. Advances in hair follicle regeneration and microbiome-based treatments will gain traction. At the same time, collaborations between dermatologists, cosmetic chemists, and tech firms will foster the growth of precision hair care ecosystems.
- Long-Term: In the next six to ten years, the market is expected to be significantly transformed by AI-powered diagnostics, genomic-based personalization, and the continued evolution of digital health tools. These innovations will enable real-time hair and scalp analysis, hyper-customized regimens, and enhanced consumer education.
Hair Care Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
According to SkyQuest’s analysis, the global hair care market is poised for steady growth, driven by rising awareness around personal hygiene, increasing prevalence of hair-related issues, and growing consumer preference for natural and personalized hair care solutions. Technological advancements, particularly the integration of AI for customized product recommendations and diagnostics, are reshaping consumer engagement and accelerating innovation across product segments. The market benefits from strong demand across diverse demographics, with the female segment and shampoo category emerging as dominant drivers. Regionally, Asia Pacific leads due to rapid urbanization and rising disposable incomes, while North America and Europe maintain robust positions thanks to advanced technologies and a shift toward organic and sustainable products.
Despite its promising trajectory, the market faces challenges such as concerns over chemical exposure, rising counterfeit products, and the need for constant innovation to meet diverse consumer preferences. Nevertheless, the highly fragmented competitive landscape featuring salon chains, home care brands, and tech-powered startups—continues to spur innovation and differentiation. Overall, the hair care market is evolving into a more personalized, eco-conscious, and tech-driven industry, with significant opportunities for growth and value creation over the forecast period.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 99.6 billion |
| Market size value in 2032 | USD 142.99 billion |
| Growth Rate | 4.1% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Hair Care Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Hair Care Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Hair Care Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Hair Care Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Hair Care Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Hair Care Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Hair Care Market Report Snapshots
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