Hair Brush Market Trends

Global Hair Brush Market size was valued at USD 4.0 billion in 2023 and is poised to grow from USD 4.28 billion in 2024 to USD 7.35 billion by 2032, growing at a CAGR of 7.0% during the forecast period (2025-2032).

A vast number of established players dominate the global hairbrush industry. A handful of domestic players sell cheaper hairbrushes, putting the established players in a tough spot. The market is mostly driven by the product's looks and the ease with which it may be styled. As a result, industry players are focused on innovation in order to provide consumers with a better experience. Players have utilised a range of marketing techniques to stay competitive in the worldwide hair brush market, including new product releases, growth, joint ventures, and acquisitions. 'Mason Pearson (UK) ', 'Kent Brushes (UK) ', 'Olivia Garden International, Inc. (USA) ', 'Goody Products, Inc. (USA) ', 'Spornette International (USA) ', 'Wet Brush (USA) ', 'Denman International Ltd. (UK) ', 'Acca Kappa (Italy) ', 'Hercules Sägemann GmbH (Germany) ', 'Revlon, Inc. (USA) ', 'Conair Corporation (USA) ', 'L'Oreal S.A. (France) ', 'Bass Brushes (USA) ', 'Earth Therapeutics (USA) ', 'Cactus Hairbrush (Bulgaria) ', 'The Bristle Brush Company (UK) ', 'Dishy (Xiamen) Commodity Co. ltd (China) ', 'Walmart Inc. (USA) ', 'Target Corporation (USA)', 'In December 2021, VEGA launched new X- Star hair straightening brush with thermo protect technology in female grooming category.', 'In April 2021, Amazon announced the launch of an Amazon Salon, where customers can experience the best in hair care and styling.'

Consumer awareness of hair cleanliness and increased per-capita disposable income have resulted in increase in the use of high-quality hair care products. Hairbrushes have been increasingly popular among both males and females due to health benefits such as effective scalp treatment and hair smoothness. Furthermore, the increasing use of technologically improved hair brushes is expected to stifle market growth. For instance, Loreal has developed a smart hair brush that can identify whether a hair is dry or wet and also has a microphone to listen to the sound of hair brushing in order to provide insight into breakage, frizziness, manageability, dryness, and split ends.

The demand for shining, straightened hair is expanding, particularly among millennials, thanks to increased awareness about personal care and the growing number of fashion campaigns on social media platforms such as Prada at Milan Fashion Week on Tik Tok, Louis Vuitton’s Journey Home for The Holidays Campaign on Instagram. This, combined with the increasing use of electric hair brushes in salons and other hair care environments, is an emerging trend in the hair brush market.

North America is likely to have a significant position in the global hair brush market because of the growing spa industry, which has led to the provision of a variety of services. Residents in this region have a high sense of fashion, which leads to the adoption of a wide range of haircuts, which is likely to increase consumption. The demand for hairbrushes in Europe has been pushed by countries like the United Kingdom, Germany, and France. As hair brush market competitors focus on the adult female population in Asia Pacific, China presents considerable prospects for market expansion. Demand for grooming products has risen as the number of employed female consumers with more discretionary cash has increased. Asia-Pacific led the hair brush industry. The domination of the regions is owing to a decline in youth unemployment, which is mostly attributable to increased employment in the manufacturing and e-commerce sectors.