USD 2.1 billion
Fertility Supplements Market Size, Share, and Growth Analysis
Fertility Supplements Market By Ingredient Type (Natural, Synthetic), By Product (Capsules, Tablets), By Distribution Channel (OTC, Prescribed), By End User (Men, Women), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2247 |
Region:
Global |
Published Date: March, 2025
Pages:
198
|Tables:
61
|Figures:
75
Format -
Fertility Supplements Market Insights
Fertility Supplements Market size was valued at USD 2.1 billion in 2023 and is poised to grow from USD 2.26 billion in 2024 to USD 4.09 billion by 2032, growing at a CAGR of 7.7% during the forecast period (2025-2032).
The purpose of the fertility supplements market is to provide individuals with an alternative solution to improve their reproductive health and increase their chances of conceiving. The increasing prevalence of infertility is a major driving factor for the fertility supplements market. Additionally, rising awareness of the benefits of using dietary supplements to improve reproductive health and the availability of these supplements over the counter are also contributing to the growth of the market.
The lack of regulatory oversight and inconsistent product quality is a significant restraining factor for the fertility supplements market. Additionally, the high cost of some supplements may also limit their accessibility to some individuals. The absence of scientific proof demonstrating these supplements' ability to increase fertility is one of the major obstacles facing the market for fertility supplements. Furthermore, the stigma attached to infertility and some people's unwillingness to seek treatment could have an effect on the market's growth. It is anticipated that new market prospects would arise from the growing use of e-commerce platforms and the availability of a greater variety of fertility supplements. Furthermore, the growing popularity of customized nutrition and the creation of novel goods and formulas could propel market expansion. In the upcoming years, it is anticipated that the global market for fertility supplements would expand further as more people look for non-traditional ways to enhance their reproductive health.
The lack of regulatory oversight and inconsistent product quality is a significant restraining factor for the fertility supplements market. Additionally, the high cost of some supplements may also limit their accessibility to some individuals. The significant challenges faced by the fertility supplements market is the lack of scientific evidence supporting the effectiveness of these supplements in improving fertility. Moreover, the stigma associated with infertility and the reluctance of some individuals to seek treatment may also impact the market growth. The increasing adoption of e-commerce platforms and the availability of a wider range of fertility supplements is expected to create new opportunities in the market. Additionally, the growing trend of personalized nutrition and the development of new products and formulations may also stimulate market growth. The global fertility supplements market is expected to continue to grow in the coming years as more individuals seek alternative solutions to improve their reproductive health. The market faces several challenges that need to be addressed, including regulatory oversight and product quality, to ensure the safety and efficacy of these supplements.
US Fertility Supplements Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Women
Fastest Growth
Men
Growth Rate
7.7% CAGR
Global Fertility Supplements Market ($ Bn)
Country Share for North America Region (%)
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Fertility Supplements Market Segments Analysis
Global Fertility Supplements Market is segmented by Ingredient Type, Product, Distribution Channel, End User and region. Based on Ingredient Type, the market is segmented into Natural and Synthetic. Based on Product, the market is segmented into Capsules, Tablets, Soft gels, Powders and Liquids. Based on Distribution Channel, the market is segmented into OTC and Prescribed. Based on End User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Fertility Supplements Market Analysis by End-use
In 2022, the women segment dominated the global fertility supplements market with a share of over 55%. According to the Centers for Disease Control and Prevention, around 19% of women between the ages of 15 to 49 with no prior births suffer from infertility issues. The prevalence of fertility issues was found to be the highest among married infertile women aged 40 to 44, followed by women aged 35 to 39. The government and non-profit organizations' initiatives to provide advice and medical assistance have raised awareness and created opportunities for product manufacturers in the market. The men segment is projected to witness a CAGR of 9.6% during the forecast period. Male infertility can be caused by various factors, including hypogonadism, immune system factors, varicocele, systemic disease, sexual factors, undescended testicles, and urogenital infection. Men are solely responsible for about 20% of all infertility cases and are contributing factors in another 30% to 40% of cases. According to a paper published in the National Library of Medicine in 2022, the male factor significantly contributes to about 50% of all infertility cases. This is expected to drive product demand in this segment over the forecast period.
Fertility Supplements Market Analysis by Distribution Channel
In 2022, the largest share of over 75% in the global fertility supplements market was held by the over-the-counter (OTC) distribution channel segment. The market is highly competitive due to the increasing demand, easy availability of raw materials, and lenient regulations. To succeed in this market, companies must focus on incorporating FDA-regulated ingredients that have undergone a significant number of clinical trials or studies. Self-medication for the treatment of fertility issues is a key trend in the OTC segment. Moreover, cost-effectiveness and the convenience of direct purchase are expected to create opportunities for OTC fertility supplement manufacturers in the near future. The prescribed segment is projected to expand at a lucrative CAGR of 10.8% from 2022 to 2030. The demand for prescribed fertility supplements is expected to increase due to stringent regulations by governing bodies in some regions, lack of certainty regarding the efficacy of products not prescribed by a medical professional, and lower awareness among individuals. Moreover, increasing R&D expenditure, coupled with funding from public and private sectors, is expected to boost the demand for prescribed fertility supplements over the forecast period.
Global Fertility Supplements Market Size By End Use
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Fertility Supplements Market Regional Insights
North America held the largest share in the global fertility supplements market. Data from the Centers for Disease Control and Prevention (CDC) update indicated that 14.1% of women aged 15 to 49 in the U.S. had impaired fertility, while 15.1% of married women aged 15 to 49 had impaired fertility. In addition, 7% of married women were found to be infertile, which has increased the demand for fertility products in the region. Furthermore, the market in Canada is expected to grow rapidly due to initiatives by the government and nonprofit organizations such as Fertility Matters Canada to raise awareness about fertility medication and treatment, as well as the rising rates of obesity and sexually transmitted infections.
Asia Pacific is expected to experience significant growth in the fertility supplement market, with a projected CAGR of 12.0% from 2022 to 2030. The region offers promising opportunities for leading companies due to increased accessibility and availability of healthcare facilities, as well as increased expenditure in the research and healthcare sectors. Rising awareness about nutritional enrichment in India and China is expected to be a significant factor for regional growth. Additionally, the retail market is expected to expand in countries such as India, China, Indonesia, and Malaysia due to regulatory support to encourage investment, which will increase buyer accessibility and help the market grow in the region.
Global Fertility Supplements Market Size By Region
- Largest
- Fastest
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Fertility Supplements Market Dynamics
Fertility Supplements Market Drivers
The effects of smoking, drinking, and caffeine on fertility
- Fertility supplements improve hormonal balances, trigger ovulation, and increase the likelihood of conception and childbirth in both sexes. A person of reproductive age can become infertile in either a male or a female gender. Male infertility is mostly caused by low sperm count or impaired sperm motility, which can be brought on by a hormonal imbalance. 22.3% of people worldwide smoked tobacco in 2020, comprising 36.7% of men and 7.8% of women. Tobacco is one of the largest risks to public health in history, killing about 8 million people annually worldwide. More than 7 million of the fatalities are directly linked to tobacco use, and over 1.3 million
The rapidly expanding health and wellness sector
- Increased worldwide health awareness across all age groups is anticipated to be a major factor in the rise in the number of fertility examinations. Businesses like Fairhaven have been spending more money on creating fertility kits that are simple to use and provide accurate results. Because of this, the health and wellness market is anticipated to grow over the forecast period and is anticipated to be very important in the promotion of fertility supplements. A number of factors, such as an increase in the number of cases of infertility, an increase in risk factors linked to infertility, growing public awareness of reproductive health, and an increase in product launches, are expected to contribute to the positive growth of the fertility supplement market.
Fertility Supplements Market Restraints
Lack of Scientific Evidence
- the increasing popularity of fertility supplements, there is a lack of scientific evidence to support their effectiveness. Many of the claims made by manufacturers are not backed by rigorous clinical trials or studies, which has led to skepticism among some healthcare professionals and consumers.
Increase in the desire for IVF, sperm and egg freezing, and surrogacy
- The World Health Organization reports that more than 10% of women who have attempted and succeeded in maintaining a stable relationship for five years or more are victims of abuse. A large percentage of people experience infertility at some point in their lives. A recent WHO research states that 17.5% of individuals worldwide, or one in six, are infertile, highlighting the urgent need to increase access to high-quality, cost-effective reproductive care for those who need it. According to the European Society of Human Reproduction and Embryology, ICSI (intracytoplasmic sperm injection) and IVF result in the birth of about half a million newborns yearly out of two million treatment cycles. Based on initial findings
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Fertility Supplements Market Competitive Landscape
The global fertility supplements market is highly competitive in nature with the presence of various key players. The market is fragmented due to the presence of numerous local and international players, and the high degree of competition is leading to continuous innovation, development, and launching of new products. The competitive landscape of the global fertility supplements market is expected to remain intense, with companies focusing on product innovation, strategic partnerships, and mergers and acquisitions to gain a competitive advantage.
Top Players in Fertility Supplements Market
- Fairhaven Health (USA)
- Coast Science (USA)
- Lenus Pharma GesmbH (Austria)
- Active Bio Life Science GmbH (Germany)
- Orthomol (Germany)
- Exeltis USA, Inc. (USA)
- Bionova (India)
- Fertility Nutraceuticals LLC (USA)
- Vitabiotics Ltd. (UK)
- Extreme V, Inc. (USA)
- Xena Bio Herbals Pvt. Ltd. (India)
- Gonadosan Distribution GmbH (Fertilovit) (Austria)
- InnovaMed Ltd. (Amino Expert) (UK)
- Babystart Ltd. (UK)
- Crown Nutraceuticals (USA)
- Sal Nature LLC (USA)
- Yadtech (Israel)
- Prega News (India)
- PlusPlus Lifesciences LLP (India)
Fertility Supplements Market Recent Developments
- In November 2023, Los Angeles based perinatal supplement startup Needed raised $14 million to study pregnant people's nutritional needs.
- In August 2023, Sexual wellness brand HANX unveiled two new natural supplements – Menopause Support and Pregnancy Support. These offerings, developed in-house by HANX Co-Founder Dr. Sarah Welsh, a former NHS gynaecology and obstetrics doctor, promise to provide much-needed assistance to women during crucial life stages.
- In October 2021, Everly Health bought startup Natalist to expand its reach into women's health, retail products. Natalist offers women's health, conception and pregnancy products, such as prenatal supplements and pregnancy and ovulation tests.
Fertility Supplements Key Market Trends
- Increasing demand for natural and organic supplements: Consumers are increasingly opting for natural and organic fertility supplements as they are perceived to be safer and have fewer side effects. These supplements are made from natural ingredients such as herbs, vitamins, and minerals, and do not contain any synthetic substances. For instance, In folic, a natural supplement made from myo-inositol and folic acid, has gained popularity in the market due to its natural composition and effectiveness in promoting fertility.
- Rise in popularity of OTC fertility supplements: Over-the-counter (OTC) fertility supplements have become increasingly popular due to their easy accessibility, cost-effectiveness, and convenience. These supplements do not require a prescription and can be purchased directly from drugstores or online. The trend towards self-medication has further boosted the demand for OTC fertility supplements. Increasing demand for natural and organic supplements: Consumers are increasingly opting for natural and organic fertility supplements as they are perceived to be safer and have fewer side effects. These supplements are made from natural ingredients such as herbs, vitamins, and minerals, and do not contain any synthetic substances. For instance, In folic, a natural supplement made from myo-inositol and folic acid, has gained popularity in the market due to its natural composition and effectiveness in promoting fertility.
Fertility Supplements Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global fertility supplements market analysis, the market is expected to grow at a significant pace over the forecast period of 2023 to 2030. The market growth can be attributed to various factors such as rising infertility rates, changing lifestyles, increasing awareness about fertility supplements, and advancements in medical research and technology. The competitive landscape of the global fertility supplements market is highly fragmented, with the presence of both established players and new entrants. The global fertility supplements market is expected to witness significant growth in the coming years, driven by various factors such as rising infertility rates, increasing awareness about fertility supplements, and advancements in medical research and technology.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 2.1 billion |
| Market size value in 2032 | USD 4.09 billion |
| Growth Rate | 7.7% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Fertility Supplements Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Fertility Supplements Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Fertility Supplements Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Fertility Supplements Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Fertility Supplements Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Fertility Supplements Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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