Electric Hair Brush Market Size, Share, and Growth Analysis

Global Electric Hair Brush Market

Electric Hair Brush Market By Product Type (Flat, Round), By Gender (Female, Male), By Distribution Channel (Supermarkets and Hypermarkets, Beauty Stores), By End Users, By Region - Industry Forecast 2025-2032


Report ID: SQMIG30L2241 | Region: Global | Published Date: April, 2025
Pages: 198 |Tables: 84 |Figures: 71

Format - word format excel data power point presentation

Electric Hair Brush Market Insights

Global Electric Hair Brush Market size was valued at USD 301.2 million in 2023 and is poised to grow from USD 315.96 million in 2024 to USD 463.27 million by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032). 

The international electric powered hair brush marketplace has witnessed notable growth in latest years, driven by means of a surge in patron call for for convenient and efficient hair styling answers. The market has been propelled by using advancements in technology, in particular inside the field of hair care and grooming home equipment. These electric brushes offer users a brief and problem-free way to style their hair, making them a famous choice amongst individuals in search of time-saving solutions of their day by day grooming workouts.  

Additionally, the combination of features which include adjustable warmth settings, ionization era, and ergonomic designs has in addition stronger the appeal of electric hair brushes. Looking in advance, the market is predicted to maintain its upward trajectory, with a focal point on innovation and product diversification.  

Anticipated trends in materials, heating factors, and smart technologies are poised to revolutionize the marketplace, supplying clients with even more flexible and customized hair care alternatives.  

Moreover, expanding client focus approximately the blessings of electric hair brushes, coupled with a growing preference for salon-like results at domestic, is predicted to pressure sustained demand inside the foreseeable destiny. 

Market snapshot - 2025-2032

Global Market Size

USD 301.2 million

Largest Segment

Female

Fastest Growth

Female

Growth Rate

4.9% CAGR

Electric hair brush market ($ Mn)
Country Share for North America Region (%)

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Electric Hair Brush Market Segments Analysis

Global Electric Hair Brush Market is segmented by Product Type, Gender, Distribution Channel, End Users and region. Based on Product Type, the market is segmented into Flat and Round. Based on Gender, the market is segmented into Female and Male. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Beauty Stores, Online Stores and Others. Based on End Users, the market is segmented into Household and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.  

Analysis with the aid of Gender 

Female hair brushes currently dominate the marketplace due to their versatility in straightening and smoothing hair. They offer a swish and ergonomic design, making them popular among purchasers looking for a honest and powerful hair styling solution.  

However, Male electric hair brushes are the fastest-growing segment within the marketplace. Their popularity is driven via their potential to add volume, curls, and waves to hair, making them a versatile choice for diverse styling wishes. The demand for achieving salon-like consequences at home and the benefit of creating numerous hairstyles contribute to the speedy increase of spherical electric powered hair brushes inside the marketplace. 

Analysis by Distribution Channel 

Offline distribution channels hold to dominate the electric hair brush market for numerous motives. Firstly, customers often pick the tactile revel in of physically examining and testing products earlier than making a purchase, that's something that brick-and-mortar shops offer. Additionally, the personal assistance supplied via in-save sales representatives can play a crucial position in supporting clients make knowledgeable choices. Lastly, on the spot product availability and the capacity to take products home on the equal day are blessings that offline shops can provide, contributing to their persevered dominance in the marketplace. 

Moreover, the net distribution channel inside the electric powered hair brush market is experiencing fast increase because of numerous key elements. Firstly, the convenience of on-line purchasing, including the ability to browse and compare products, read evaluations, and make purchases from the consolation of 1's domestic, has significantly preferred on line outlets. Additionally, the  reach of e-commerce platforms and the growing adoption of digital advertising and marketing techniques have multiplied the market's consumer base, in particular amongst tech-savvy customers. The ease of on-line transactions, coupled with a much broader product selection, has brought about massive increase in the on-line section. 

Electric hair brush market by Gender

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Electric Hair Brush Market Regional Insights

North America emerges because the dominant vicinity inside the  electric powered hair brush market. The vicinity's dominance can be attributed to a combination of things, such as a high level of client cognizance about grooming products, a strong emphasis on non-public grooming, and a mature e-trade infrastructure that facilitates smooth get admission to to a extensive range of hair care merchandise, which include electric powered hair brushes. 

However, Asia Pacific stands out as the fastest-developing area within the electric powered hair brush marketplace. This increase is driven by way of a burgeoning center-class population, increasing disposable profits, and a growing inclination towards Western-fashion grooming conduct. Additionally, the vicinity's strong production competencies make electric hair brushes more accessible and less expensive to purchasers, contributing to the market's rapid enlargement in Asia Pacific. 

Electric hair brush market by Geography
  • Largest
  • Fastest

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Electric Hair Brush Market Dynamics

Drivers 

Technological Advancements Fuel Market Growth 

  • Technological advancements in electric hair brush design and functionality are a considerable driving force in the marketplace. Features which include clever sensors, heat control, and innovative materials decorate the consumer experience and cater to evolving purchaser alternatives, riding extended adoption and marketplace enlargement. 

Restraints 

High Competition and Price Sensitivity 

  • High opposition and price sensitivity are first-rate restraints within the electric powered hair brush market. With severa manufacturers and products to be had, rate wars and the need to provide aggressive pricing can impact income margins. Consumers also are rate-conscious, making it tough for producers to preserve top rate pricing. 

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Electric Hair Brush Market Competitive Landscape

The aggressive landscape inside the electric hair brush market is characterised by using excessive contention amongst producers and a constant influx of recent entrants. Market players are striving to gain a competitive part thru innovations in design, capabilities, and generation. Brand reputation and advertising and marketing strategies also play a pivotal position in differentiating products in this enormously competitive marketplace.  

Additionally, partnerships with hairstylists, salons, and influencers are being leveraged to decorate product visibility and credibility. As consumers seek custom designed solutions and convenience, organizations are specializing in diversifying their product portfolios and catering to various hair types and styling desires, intensifying competition within the industry. 

Top Players in Electric Hair Brush Market

  • Conair Corporation (USA) 
  • Revlon (USA) 
  • Philips (Netherlands) 
  • Braun (Germany) 
  • Remington (USA) 
  • Hot Tools Professional (USA) 
  • BaBylissPRO (France) 
  • Panasonic (Japan) 
  • T3 Micro (USA) 
  • Sundee (China) 
  • Vega (India) 
  • GHD (UK) 
  • Paul Mitchell (USA) 
  • Kiss Products (USA) 
  • Mermade Hair (Australia) 
  • Mizutani Scissors (Japan) 
  • INFINITIPRO by Conair (USA) 
  • SleekCurl (China) 
  • Tescom (Japan) 
  • Hiar Brush Pro (USA)

Recent Developments

  • In April 2023, Conair, under the DotcoM logo, launched its product traces, inclusive of the Blendo Adroit, Grado Adroit, and Vento air ring, in North America. This pass follows Piovan Group's acquisitions of Doteco in 2019 and IPEG in 2021, which covered Conair. These acquisitions have located Piovan Group as a worldwide chief in plastics processing automation systems. 
  • In March 2023, Conair delivered new products at Expo Plàsticos 2023 in Mexico, including two Thermolator® temperature control devices (TCUs) and a brand new DC-B "commonplace" manipulate, to be had for all Conair cellular and vital dryers. These merchandise have been showcased at the expo along Conair's blenders and granulators. 
  • In March 2023, Conair offered the usability of its not unusual manage platform throughout principal product traces, including blenders, dryers, conveying structures, and temperature manage devices, at PTXPO 2023. Live demonstrations featured improvements like the MoistureMinderTM actual-time moisture monitoring tool and the Resin Selection System with RFID proofing and traceability, highlighting Conair's dedication to superior generation and answers. 

Electric Hair Brush Key Market Trends

Electric Hair Brush Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to global electric hair brush market analysis, the market has witnessed substantial growth in recent years, driven by a combination of factors. 

These include growing customer call for for handy hair styling solutions, technological advancements in hair care merchandise, and the rising emphasis on personal grooming.  

Electric hair brushes offer customers a short and hassle-unfastened way to fashion their hair, making them a popular choice amongst people in search of time-saving solutions of their each day exercises.  

Additionally, the mixing of features which includes adjustable warmness settings, ionization generation, and ergonomic designs has in addition greater the appeal of electrical hair brushes. This marketplace has additionally been characterized by means of excessive opposition, with producers vying to distinguish their merchandise thru innovation, emblem recognition, and advertising techniques. 

Looking ahead, the worldwide electric powered hair brush market is poised for endured boom. The enterprise is predicted to witness big innovation in materials, heating factors, and clever technologies, so one can further revolutionize the hair styling enjoy. As consumers emerge as more privy to the blessings of electric hair brushes and are searching for salon-like outcomes at home, the marketplace is in all likelihood to peer sustained call for.  

Additionally, the fashion towards sustainability and eco-recognition is anticipated to steer product development, with an growing awareness on strength-efficient and environmentally accountable solutions.  

Furthermore, expanding markets in Asia Pacific and Latin America, coupled with evolving grooming habits and growing disposable profits in those areas, are anticipated to contribute to the market's growth within the coming years. 

Report Metric Details
Market size value in 2023 USD 301.2 million
Market size value in 2032 USD 463.27 million
Growth Rate 4.9%
Base year 2024
Forecast period 2025-2032
Forecast Unit (Value) USD Million
Segments covered
  • Product Type
    • Flat, Round
  • Gender
    • Female, Male
  • Distribution Channel
    • Supermarkets and Hypermarkets, Beauty Stores, Online Stores, Others
  • End Users
    • Household, Commercial
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Conair Corporation (USA) 
  • Revlon (USA) 
  • Philips (Netherlands) 
  • Braun (Germany) 
  • Remington (USA) 
  • Hot Tools Professional (USA) 
  • BaBylissPRO (France) 
  • Panasonic (Japan) 
  • T3 Micro (USA) 
  • Sundee (China) 
  • Vega (India) 
  • GHD (UK) 
  • Paul Mitchell (USA) 
  • Kiss Products (USA) 
  • Mermade Hair (Australia) 
  • Mizutani Scissors (Japan) 
  • INFINITIPRO by Conair (USA) 
  • SleekCurl (China) 
  • Tescom (Japan) 
  • Hiar Brush Pro (USA)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Electric Hair Brush Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Electric Hair Brush Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Electric Hair Brush Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Electric Hair Brush Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Electric Hair Brush Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Electric Hair Brush Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Electric Hair Brush Market size was valued at USD 298.33 Million in 2023 and is poised to grow from USD 317.72 Million in 2024 to USD 525.82 Million by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The aggressive landscape inside the electric hair brush market is characterised by using excessive contention amongst producers and a constant influx of recent entrants. Market players are striving to gain a competitive part thru innovations in design, capabilities, and generation. Brand reputation and advertising and marketing strategies also play a pivotal position in differentiating products in this enormously competitive marketplace.   'L'Oréal S.A. (France)', 'Panasonic (Japan)', 'Philips (Netherlands)', 'Revlon Inc. (US)', 'PRITECH (China)', 'Conair Corporation (US)', 'Drybar, LLC. (US)', 'Shenzhen Mesky Technology Co. Ltd. (China)', 'Spectrum Brands Inc. (US)', 'Procter & Gamble (US)', 'APALUS Inc. (US)', 'DAFNI (Israel)', 'Abox (US)', 'Coolkesi Ltd (China)', 'Corioliss (UK)'

Technological advancements in electric hair brush design and functionality are a considerable driving force in the marketplace. Features which include clever sensors, heat control, and innovative materials decorate the consumer experience and cater to evolving purchaser alternatives, riding extended adoption and marketplace enlargement. 

Sustainable and Eco-Friendly Electric Hair Brushes : Consumers are becoming greater environmentally conscious, main to a surge inside the adoption of electric hair brushes designed with power-green capabilities and substances that limit environmental impact. This trend aligns with the broader sustainability movement and reflects consumers' growing preference for products that are both effective and environmentally responsible, reshaping the market landscape towards eco-conscious innovation. 

North America emerges because the dominant vicinity inside the  electric powered hair brush market. The vicinity's dominance can be attributed to a combination of things, such as a high level of client cognizance about grooming products, a strong emphasis on non-public grooming, and a mature e-trade infrastructure that facilitates smooth get admission to to a extensive range of hair care merchandise, which include electric powered hair brushes. 

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Global Electric Hair Brush Market
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