USD 35.5 billion
Education and Learning Analytics Market Size, Share, and Growth Analysis
Education and Learning Analytics Market By Component (Software, Services), By Deployment Mode (On-Premises, Cloud-Based), By Analytics Type (Descriptive Analytics, Predictive Analytics), By End-User (Academic Institutions, Corporate), By Application, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45E2177 |
Region:
Global |
Published Date: January, 2025
Pages:
255
|Tables:
63
|Figures:
75
Format -
Education and Learning Analytics Market Insights
Global Education and Learning Analytics Market size was valued at USD 35.5 billion in 2023 and is poised to grow from USD 43.77 billion in 2024 to USD 233.83 billion by 2032, growing at a CAGR of 23.3% during the forecast period (2025-2032).
The education & learning analytics refers to the process of using data to identify the requirements of students and then tailoring educational offerings to meet those needs. It can be used to evaluate the efficacy of various learning strategies, monitor student development and pinpoint problem areas, and provide educators with information on the most effective practices. Globally, the learning analytics (LA) market is expanding quickly in educational institutions, particularly in higher education and Massive Open Online Courses (MOOC) providers, which is driving the demand to increase student retention, success rates, learning experiences, and the effectiveness of course materials.
The growth of the Education and Learning Analytics Market is driven by the growing need for data-driven decisions to improve the quality of education and substantial government programmes for education modernisation. The expansion of this industry is anticipated to be constrained by educational institutions' assumed ignorance of data hygiene and standards for education analytics. The adoption of machine learning and artificial intelligence in education and learning analytics is anticipated to open up new potential for industry players. The biggest obstacles to the market's expansion include misunderstandings about education and learning analytics solutions, data privacy and security issues, and those same issues. Additionally, two significant trends that are pervasive in the worldwide Education and Learning Analytics Market are the growing acceptance of distant learning and the expanding use of cloud-based learning analytics systems.
US Education and Learning Analytics Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
software
Fastest Growth
software
Growth Rate
23.3% CAGR
Global Education & Learning Analytics Market by Component ($ Bn)
Country Share for North America Region (%)
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Education and Learning Analytics Market Segments Analysis
Global Education and Learning Analytics Market is segmented by Component, Deployment Mode, Analytics Type, End-User, Application and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Mode, the market is segmented into On-Premises and Cloud-Based. Based on Analytics Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Based on End-User, the market is segmented into Academic Institutions, Corporate and Government Agencies. Based on Application, the market is segmented into People Acquisition and Retention, Curriculum Development and Intervention, Performance Management, Budget and Finance Management and Operations Management. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Education and Learning Analytics Market Analysis by Component
Based on components, The software category is anticipated to hold a greater share of the global market for education & learning analytics in 2022. The capacity of software to identify unique learning styles and anchor content that more closely matches the learner's learning style is primarily responsible for the segment's rise.
Education and Learning Analytics Market Analysis by Application
Based on application, The global market for education & learning analytics is anticipated to be dominated by the performance management sector. The need to track each learner's performance individually and the growing demand from educational institutions for the creation of individualised material are primarily responsible for the high proportion of this market. During the projection period, the segment is also anticipated to increase at the greatest CAGR.
Global Education & Learning Analytics Market by Component
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Education and Learning Analytics Market Regional Insights
The global Education and Learning Analytics Market is anticipated to be dominated by North America. The U.S. and Canada's education and technological infrastructure is nearing maturity, and the majority of reputable providers of learning analytics are based there. Additionally, the region is maintaining its leadership in the worldwide market thanks to school districts and private institutions' ongoing inclusion of education and learning analytics.
The highest CAGR is anticipated for the Asia-Pacific region during the forecast period. The high growth rate is ascribed to the region's quickly increasing economy, its young, tech-savvy population, rising disposable incomes, rapid infrastructure development, the spread of smartphones and cloud computing, as well as a growing sense of environmental responsibility.
Global Education & Learning Analytics Market By Region
- Largest
- Fastest
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Education and Learning Analytics Market Dynamics
Education and Learning Analytics Market Drivers
Rapid Evolution in Education Industry to Boost Market Growth during Forecast Period
- Analytics-related technological breakthroughs have significantly and favourably transformed educational systems. Modern educational institutions are increasingly relying on e-learning tools and resources to get better results. As e-learning approaches are utilised more frequently, a lot of data is generated regarding student performance, courses and activities, teachers and faculties, and other topics. With the use of education and learning analytics, institutions and organisations may implement creative tactics to engage both present and potential students. Additionally, educational institutions can make critical data-driven decisions regarding hiring, retaining, and graduating students as well as about faculty productivity and research with the use of education & learning analytics. Educational institutions are now realising the possibilities of data analysis and utilising learning analytics solutions to improve the quality of their instruction and training outcomes.
- Learning analytics' investigation of the relationships between using learning systems and various outcomes can be helpful to learners, instructors, administrators, researchers, and learning system designers. In an effort to increase the productivity of students, learners, and faculty members, governments around the world are initiating initiatives to encourage education & learning analytics. For instance, the Ontario government said in 2021 that it would spend USD 50 million on educational technology and online education to make "Ontario Made" education more widely available and competitive on a worldwide scale. As a result, it is projected that growing government activities would support and promote the adoption of education and learning analytics.
Education and Learning Analytics Market Restraints
Security Threats to Hinder Market Growth
- The collecting, storing, and analysing of data are always of importance. There could be several problems if this data were compromised. For high-quality data with a wide scope that might not be included in learner data, truly accurate models are necessary. Analytics also needs to take into account various academic fields. Instead of just being used in a general and cross-institutional manner, this must be carefully created and tailored for the environment. Through the projection period, these issues are causing impending challenges for the Educational and Learning analytics.
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Education and Learning Analytics Market Competitive Landscape
Global Education and Learning Analytics Market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D.
Top Players in Education and Learning Analytics Market
- Alteryx Inc. (USA)
- Blackboard Inc. (USA)
- G-Cube (India)
- Inetsoft Technology Corp. (USA)
- Information Builders Inc. (USA)
- iSpring Solutions Inc. (USA)
- MicroStrategy Incorporated (USA)
- Saba Software Inc. (Cornerstone OnDemand Inc.) (USA)
- SAP SE (Germany)
- SAS Institute Inc. (USA)
- IBM Corporation (USA)
- Oracle Corporation (USA)
- Microsoft Corporation (USA)
- Google LLC (USA)
- Amazon Web Services (USA)
- D2L Corporation (Canada)
- Pearson PLC (UK)
- Adobe Inc. (USA)
Education and Learning Analytics Market Recent Developments
- In October 2022, Alteryx, Inc. (NYSE: AYX), the Analytics Automation company, today announced Alteryx Inspire EMEA 2022 - the company’s annual in-person customer and partner conference - at the RAI in Amsterdam, NL from October 17th - 20th.
Education and Learning Analytics Key Market Trends
- A good forecast for the market is mostly due to the significant growth of the education sector and the growing use of machine learning (ML) technologies. Along these lines, the widespread use of certain software-based systems, including virtual learning environments (VLE), learning management systems (LMS), student information systems, and library management systems, is also promoting market expansion. The spread of e-learning tools has increased productivity and allowed students to get more knowledge through traditional educational institutions. Examples include mobile learning devices, student information systems, lecture recording software, and learning management applications. The market is expanding as a result of numerous technical developments, such as the creation of digital platforms for campuses of colleges and universities that aggregate student data and evaluate student performance. The market is anticipated to grow in response to additional reasons, such as rising awareness of the use of education and learning analytics for creating effective learning and training programmes for school/college students and working professionals.
Education and Learning Analytics Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our education and learning analytics market analysis, in terms of components, the software segment held a larger market share owing to high preference by users. And in terms of application, the performance management segment contributes to the market growth. Moreover, the market is expanding as a result of the intensifying competition between educational institutions for control over both learning-related and non-learning activities. By controlling all of the learner-related activities, including curriculum, finances, and operations, this software has a tendency to boost productivity. One of the key drivers propelling the market's growth over the forecast period is the rise in demand for data-driven decisions to improve educational quality.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 35.5 billion |
| Market size value in 2032 | USD 233.83 billion |
| Growth Rate | 23.3% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Education and Learning Analytics Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Education and Learning Analytics Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Education and Learning Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Education and Learning Analytics Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Education and Learning Analytics Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Education and Learning Analytics Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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